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FreshChoice

FreshChoice in Christchurch, New Zealand
Company type	Subsidiary
Industry	Retail
Founded	1995; 30 years ago (1995)
Headquarters	Christchurch, New Zealand
Number of locations	74 stores (August 2025)
Parent	Woolworths Limited
Website	www.freshchoice.co.nz

FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand.^[1]

History

The franchise was established in 1995.^[2]

By 2008, it had 15 stores but was yet to expand into Auckland.^[3]

In 2023, Woolworths Group New Zealand began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.^[4]

Operations

There are 74 FreshChoice stores across New Zealand, including 11 in Auckland.^[5] The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths New Zealand, one of New Zealand's largest retail and distribution companies.^[2]

References

^ "FreshChoice – local supermarkets". freshchoice.co.nz. FreshChoice. Retrieved 10 November 2018.
^ ^a ^b "Supermarket franchise opportunities". FreshChoice. Retrieved 23 December 2018.
^ "Store locations". progressive.co.nz. Progressive Enterprises. Archived from the original on 14 October 2008.
^ "Enhancing Customers' Shopping Experience". Supermarket News. 13 November 2023. Retrieved 23 July 2025.
^ "Supermarkets". FreshChoice. Retrieved 23 July 2025.

External links

Official website

Wikimedia Commons has media related to FreshChoice.

v t e Woolworths Group (Australia)
Supermarkets	Woolworths Supermarkets Woolworths Metro Woolworths New Zealand Countdown FreshChoice SuperValue Woolworths Milkrun
General merchandise	Big W
Other	MyDeal PFD Food Services
Former divisions	Big Fresh Endeavour Group BWS Dan Murphy's Langton's Caltex Woolworths Dick Smith Flemings Food For Less Foodtown Georgie Pie Home Hardware Masters Home Improvement Plants Plus Price Chopper Safeway Tandy Electronics Thomas Dux
Related	List of Woolworths Group companies Everyday Rewards 2006 Progressive Enterprises dispute Langton's Classification of Australian Wine

v t e Retailers in New Zealand
List of retailers - List of shopping centres
Supermarkets and grocery	3 Guys / Gubays Big Fresh Countdown Foodtown Four Square FreshChoice New World New World Fresh Collective Night 'n Day Pak'nSave Price Chopper SuperValue The Warehouse Woolworths
Hardware, building and garden	Bunnings Carters Godfreys Guthrie Bowron ITM Lightingplus Mitre 10 NZ Safety Blackwoods Palmers Garden Centre PlaceMakers Resene
Fuel	Allied Petroleum BP Caltex Challenge GAS Gull Mobil NPD Waitomo Z Energy
Pharmaceutical	Body Shop Chemist Warehouse Life Pharmacy Unichem
Department stores	Arthur Barnett Ballantynes DIC David Jones DEKA EziBuy Farmers Haywrights H & J Smith Kirkcaldie & Stains Kmart Australia Smith & Caughey's The Warehouse
Electrical	2degrees Bond and Bond Civic Video EB Games Harvey Norman Hill & Stewart Jaycar JB Hi-Fi Network Video Noel Leeming One NZ Smiths City Spark United Video Video Ezy
Clothing, footwear and accessories	Athlete's Foot Barkers Bendon Lingerie Connor Cotton On Cotton On Body Cotton On Kids Country Road Dotti Dr Martens Factorie Foot Locker Glassons Goldmark Hallenstein Brothers Hannahs H&M Huffer Hype DC Jacqui E Jay Jays Johnny Bigg Just Jeans Maher Shoes Max Fashions Merchant 1948 Mi Piaci Michael Hill Jeweller Nike NOVO Shoes Number One Shoes Partridge Jewellers Pascoes Peter Alexander Platypus Shoes Portmans Postie Rivers RM Williams Rodd & Gunn Rubi Stewart Dawsons Strandbags SUBTYPE Sunglass Hut Supré Tarocash Timberland Under Armour Walker & Hall Witchery yd. Zara
Motor vehicles and parts	Repco Supercheap Auto
Recreational goods	Borders Icebreaker JB Hi-Fi JD Sports Kathmandu Macpac Mountain Designs Nike Paper Plus R&R Sport Rebel Sport Smiggle Stirling Sports Take Note Torpedo7 Toy World Typo Under Armour Unity Books Warehouse Stationery Whitcoulls
Furniture, floor, houseware and textile	Briscoes Freedom Furniture Harvey Norman Lincraft Living & Giving Nick Scali Furniture Smiths City Spotlight Stevens
Liquor	Birds Liquorsave Black Bull Liquor The Bottle O Duffy & Finn's Henry's Beer, Wine & Spirits Liquor Centre Liquor Spot LiquorLand Merchants Liquor The Mill Thirsty Liquor The Trusts Village Wine & Spirits West Liquor
Specialised food	Bakers Delight
Hospitality	Boost Juice BurgerFuel Burger King Carl's Jr. Cobb & Co Coffee Club Domino's Pizza Donut King Dunkin' Donuts Georgie Pie Hell Pizza Jesters Pies KFC Krispy Kreme Lord of the Fries Mad Mex Fresh Mexican Grill McDonald's Noodle Box Oporto Pie Face Pita Pit Pizza Hut Subway St Pierre's Sushi Taco Bell Texas Chicken Wimpy Winner Winner Zambrero
Defunct retailers in italics

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