 | |
| Formerly | Groupe Leroy Merlin (1923 - 2007) |
|---|---|
| Company type | Limited Company with a Board of Directors |
| Industry | activities of head offices  |
| Founded | 1923 (Leroy Merlin), 2007 (Adeo) |
Key people | Thomas Bouret (CEO)[1] Pierre-Alain Vielvoye (Chairman)[2][3] |
Number of employees | 110 000 for the whole Group [4] |
| Parent | Association Familiale Mulliez |
| Website | https://www.adeo.com/ |
Adeo, formerly Groupe Leroy Merlin, is a French holding company that groups together companies which sell consumer goods for bricolage and home decoration. It is majority-held by the Association familiale Mulliez.
The company is the parent company of Leroy Merlin, and medium-sized DIY stores such as Weldom and Bricocenter, and the M brand dedicated to professionals, which includes Bricoman (France and Poland), Obramat (Spain), Tecnomat (Italy) and Obramax (Brazil).
Presentation
Adeo brings together various brands that are present in 21[5] countries through its 1,000 points of sale and 7 marketplaces.
History
In 1979, the Mulliez family acquired a stake in Leroy Merlin. In 1989, the Group expanded its operations to Spain.[6]
In 1994, the Group purchased Bricoman in Belgium from the Louis Delhaize Group.[7][8] The brand was launched in France in 1999. However, the Group left the Belgian market in 2003 as it sold the stores to the Dutch Group Vendex KBB.[9]
In 2003, the Group purchased Aki, Spanish and Portuguese stores.[10]
In 2007, the Mulliez Group changed its name from Leroy Merlin to Adeo to avoid confusion with one of its brands, Leroy Merlin.[11]
In 2008, Leroy Merlin acquired William Obrist in Poland for €45 million. The company grew from 3 to 24 stores.[12]
In October 2014, the Adeo Group bought Quotatis.[13]
In March 2023, Adeo announced its plan to transfer Leroy Merlin from Russia, after more than 18 years of activity there, to the local management at its parent company.[14] The same year, it was announced that Thomas Bouret would succeed Philippe Zimmerlann and start operating as the new CEO of Adeo in January 2024.[15][16][17][18] Also in 2023, Adeo acquired Saint-Maclou.[19]
Activities and locations
In 2023, ADEO owns 6 retail brands and is present in 21 countries around the world, with more than 1,000 stores.[20]
Subsidiaries
- Leroy Merlin : Large DIY stores located in France, Cyprus, Greece, Italy, Poland, Portugal, Romania, Spain, Ukraine, Brazil and South Africa.
- Weldom : Small and medium DIY convenience stores located in France.
- Bricocenter : Medium DIY local stores located in Italy.
- Bricoman : DIY and building materials stores for professionals (France and Poland), Obramat (Spain),[21] Tecnomat (Italy)[22] and Obramax (Brazil).[23]
- Saint-Maclou : Floor coverings installation and distribution specialist located in France
- Kbane : Sustainable housing and new energies specialist located in France.
- Quotatis : specialist in online work quotes[24],[25],.[26]
References
- ^ "Le groupe Adeo (Leroy Merlin, Saint Maclou, Weldom) nomme un nouveau directeur général". 28 November 2023.
- ^ "Pierre-Alain Vielvoye". 19 August 2015.
- ^ "Thomas Bouret prend la direction générale du groupe ADEO". 28 November 2023.
- ^ "Le groupe Adeo investit deux entrepôts à la Feuillane". 29 May 2019.
- ^ "Number of Adeo employees worldwide from 2016 to 2023". Statista. May 8, 2024.
- ^ "Comment Leroy Merlin bâtit son avenir". Les Echos. September 22, 2016.
- ^ "Leroy Merlin abandonne la Belgique". La Libre. April 16, 2003.
- ^ "Leroy-Merlin choisit la voie de l'international". La Tribune. September 26, 2008.
- ^ "Leroy Merlin quitte le marché belge". Bati Actu. April 18, 2003.
- ^ Conso, L. S. A. (May 17, 2012). "Leroy Merlin, inventeur et champion du bricolage". LSA. Retrieved September 4, 2024.
- ^ Conso, L. S. A. (February 22, 2007). "Le groupe Leroy Merlin devient Groupe Adeo". LSA.
- ^ "Conforama se retire de la Pologne au profit de Leroy Merlin". La Tribune. February 25, 2008.
- ^ Moniteur, Le (October 15, 2014). "Le groupe Adeo acquiert Quotatis". Le Moniteur.
- ^ en (March 24, 2023). "French DIY retailer Leroy Merlin to transfer ownership of Russian business to management". Reuters.
- ^ Conso, L. S. A. (November 28, 2023). "Un nouveau directeur général pour Adeo (Leroy Merlin)". LSA.
- ^ "Leroy Merlin et Saint-Maclou : le directeur général passe la main pour raison de santé". Les Echos. November 29, 2023.
- ^ Moniteur, Le (November 28, 2023). "Un nouveau DG pour Adeo". Le Moniteur.
- ^ "Adeo (Leroy Merlin) change de directeur général « pour raison de santé »". La Voix du Nord. November 28, 2023.
- ^ "Les Mulliez réorganisent l'enseigne Saint-Maclou pour la relancer". L'Informé. October 6, 2023.
- ^ "Thomas Bouret prend la direction générale du groupe ADEO". Republik Retail. November 28, 2023.
- ^ "Adeo investit pour implanter Obramat au Portugal". Le Journal des Entreprises. January 25, 2024.
- ^ "En Italie, Bricoman devient Tecnomat". Adeo. October 4, 2022.
- ^ "Obramax Rio Benfica". Edge Buildings.
- ^ Conso, L. S. A. (October 20, 2014). "Adeo (Leroy Merlin) rachète Quotatis, spécialiste des devis de travaux en ligne". LSA.
- ^ "Adeo va lancer une enseigne pour la maison". Les Echos. July 23, 2007.
- ^ Conso, L. S. A. (November 28, 2023). "Un nouveau directeur général pour Adeo (Leroy Merlin)". LSA.
