Product type | Water softener |
---|---|
Owner | Reckitt |
Country | United Kingdom |
Introduced | 1930 |
Previous owners |
|
Tagline | Washing machines live longer with Calgon! |
Website | calgon |
Calgon is a brand of water softener produced by Reckitt.
Advertising
In Portugal, the Calgon advertisement jingle has been the same popular one[1][better source needed] for almost 30 years.[when?]
In Italy, Calgon was called Calfort from 1965 to early 2008.[2]
In the UK & Ireland, Calgon started advertising on TV in March 1985 and it's still in use today.
Criticism
In May 2011 a study by Which? magazine demonstrated that there was no evidence to suggest that washing machines lasted longer when treated with Calgon under "normal" washing conditions. Calgon disputes this, however.[3] In October 2011, Dutch TROS TV program Radar also concluded Calgon water softener is not necessary under "normal" washing conditions for Dutch customers.[4]
References
- ^ Portuguese Calgon jingle - "Prolongue a vida da sua máquina com Calgon!"[dead link ]
- ^ "Reckitt Benckiser ribattezza Calfort con il brand mondiale Calgon". gdoweek.it (in Italian). October 28, 2008. Archived from the original on May 15, 2013. Retrieved February 22, 2021.
- ^ Insley, Jill (26 May 2011). "'Washing machines live just as long without Calgon' – Which?". TheGuardian.com. Retrieved 19 July 2016.
- ^ "Leven wasmachines langer met Calgon?". Retrieved 19 July 2016.