California Tortilla

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California Tortilla

From Wikipedia, the free encyclopedia

California Tortilla Group, Inc.

A California Tortilla in Montgomery County, Maryland.
Trade name	California Tortilla
Company type	Private
Industry	Restaurant
Genre	Fast casual
Founded	August 4, 1995; 29 years ago (1995-08-04) Bethesda, Maryland, U.S.
Founders	Pam Felix Alan Cohen
Headquarters	Potomac, Maryland , U.S.
Number of locations	39 in U.S. as of Jan 2020; franchised since 2003
Area served	Washington metropolitan area Delaware Valley (NJ & PA) Kansas North Jersey South Carolina South Hampton Roads (VA) Western Connecticut
Key people	Jennifer Rorie (CEO) Aaron Goldberg (Director) Sara Mahaffey (Director of marketing)
Products	Mexican-style food such as Burritos, salads, etc.
Services	Catering
Revenue	US$99.627 million (2021)
Number of employees	654 (2021)
Website	californiatortilla.com

California Tortilla, also known as Cal Tort, is an American chain of franchised fast casual Mexican-style restaurants, the first of which was opened in August 1995 in Bethesda, Maryland by business partners Pam Felix and Alan Cohen.^[1] The chain's menu is comparable to that of its competitors, such as Baja Fresh and Chipotle Mexican Grill.^[2] A typical restaurant has 2,500 square feet (230 m²) with seating for 75 people.^[1] California Tortilla was voted by readers of Washingtonian magazine as having the best burritos in both 2009^[3] and 2010,^[4] and "best Mexican" in 2014^[5] and 2015.^[6] In 2019, it was awarded Best Fast Casual by Washington City Paper readers.

Locations

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California Tortilla has 38 restaurant locations in 8 states (Maryland, Virginia, West Virginia, New Jersey, Pennsylvania, Connecticut, Kansas, South Carolina), and the District of Columbia. Some airport locations are branded as Burrito Elito.^[7] The chain is headquartered in Potomac, Maryland.^[8]

Atmosphere

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California Tortilla's staff members are encouraged to be "unique" and "fun", which can vary by location. A monthly Taco Talk newsletter was published online and in print for 20 years by co-founder Pam Felix, whose picture appeared for years (along with partner Alan Cohen's) on some of the restaurant's paper goods. With Issue 245, dated December 1, 2015, Felix retired from writing Taco Talk.^[9]

Promotions

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Patrons of California Tortilla experience a variety of promotions that offer free food or discount coupons. Some of the promotions are typical of restaurants, such as a free taco to those who join the email list. Other promotions are somewhat unusual, such as Free Pop-Tart Day. In 2008, California Tortilla attempted to break the record for the world's largest rock, paper, scissors game.^[10] Subscribers of the email newsletter receive occasional "secret" promotions, and a "Burrito Elito" loyalty program allows registered customers to receive points, based on pre-tax totals, with each 75 points resulting in a $5 discount.

Year-round promotions include the "Monday Night Mystery Prize Burrito Wheel", where any customer who purchases an entree every Monday night after 5:00 p.m. can spin the wheel and win a prize. The prizes range from a free cookie or brownie to $1 off their next purchase or a free signature salad.

Grand openings

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To celebrate the opening of a new location, California Tortilla opens with a $5 burrito or bowl day with proceeds from the burrito/bowl donated to a local charity.

References

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^ ^a ^b Kretikos, Eleni (May 14, 2004). "California Tortilla franchises into N. Va. and beyond". Washington Business Journal. Retrieved February 7, 2009.
^ Heath, Thomas (October 22, 2007). "Tortilla Franchise Growing Up". The Washington Post. Retrieved February 7, 2009.
^ "Best of Washington: Readers Pick Their Favorites". washingtonian.com. Washingtonian Magazine. July 2009. Retrieved July 31, 2009.
^ "Taco Talk July 2010 Issue 180". californiatortilla.com. California Tortilla. July 2010. Retrieved July 2, 2010.
^ Spiegel, Anna (August 11, 2014). "Free food alert". Washingtonian Magazine. Retrieved February 18, 2015. Washingtonian readers voted California Tortilla 'best Mexican' in our 2014 Best Of Washington survey
^ "We asked readers what their favorite spots in the District were. Here are the winners". Washingtonian Magazine. July 2, 2015. Retrieved December 3, 2015. Best Mexican: California Tortilla This fast-casual chain offers burritos both traditional (mesquite-grilled chicken) and trendy (Korean barbecue).
^ "Locations". California Tortilla. Retrieved December 31, 2021.
^ "Contact California Tortilla". California Tortilla. Retrieved April 29, 2018.
^ Felix, Pam (December 1, 2015). "Taco Talk Issue 245". California Tortilla. Retrieved December 1, 2015. This is my last Taco Talk.
^ Monroe, Ashlee (July 18, 2008). "Steve Miller Band fans rock Guinness record". wtop.com. WTOP. Archived from the original on January 12, 2013. Retrieved February 15, 2015.

External links

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Official website

Restaurants in Washington, D.C.

Current

Defunct

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Chicken	Bojangles' Bonchon Chicken Boston Market Brown's Chicken & Pasta Buffalo Wild Wings Bush's Chicken Chester's Chick-fil-A Chicken Express Chicken Salad Chick Church's/Texas Chicken Dave's Hot Chicken El Pollo Loco Golden Chick Golden Skillet Guthrie's Hartz Chicken Hooters Jollibee KFC Krispy Krunchy Kyochon Lee's Famous Recipe Chicken Louisiana Famous Fried Chicken Mrs. Winner's Pollo Tropical Popeyes Raising Cane's Roy Rogers Slim Chickens Wingstop WingStreet Zaxby's
Frozen desserts	Baskin-Robbins Ben & Jerry's Braum's Bruster's Carvel Cold Stone Creamery Dairy Queen Dippin' Dots Fosters Freeze Friendly's Graeter's Häagen-Dazs Handel's La Michoacana MaggieMoo's Marble Slab Menchie's Oberweis Orange Leaf Pinkberry Popbar Red Mango Rita's Sweet Frog Tastee-Freez TCBY Tropical Sno Tutti Frutti Yogen Früz Yogurtland
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Salads	Salad and Go Saladworks Sweetgreen
Sandwiches	Arby's Blimpie Capriotti's Charley's Cousins D'Angelo Erbert & Gerbert's Firehouse Subs Jason's Jersey Mike's Jimmy John's Lee's Sandwiches Lenny's Sub McAlister's Deli Mendocino Farms Miami Subs Newk's Eatery Penn Station Port of Subs Potbelly Primo Hoagies Quiznos Rax Sandella's Schlotzsky's Steak Escape Subway Togo's Which Wich?
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Defunct	Bresler's 33 Flavors Brigham's Burger Chef Burgerim Carrols D'Lites Dawn Donuts Druther's Henry's Hamburgers Hot 'n Now Hot Sam Pretzels Lum's Naugles Nestlé Toll House Red Barn Sandy's Seattle's Best Coffee Souplantation/Sweet Tomatoes Teavana T.J. Cinnamons Tully's Wetson's White Tower Zantigo

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