Cannella Media

Technopedia Center

Faculty of Engineering and Computer Science
S1 Informatics S1 Information Systems S1 Information Technology S1 Computer Engineering S1 Electrical Engineering S1 Civil Engineering

faculty of Economics and Business
S1 Management S1 Accountancy

Faculty of Letters and Educational Sciences
S1 English literature S1 English language education S1 Mathematics education S1 Sports Education

Cannella Media

From Wikipedia, the free encyclopedia

Cannella Media DTC, L.L.C.

Industry	Media
Founded	1985; 39 years ago (1985)
Founder	Frank Cannella
Headquarters	Burlington, Wisconsin , U.S.
Area served	United States
Key people	Rob Medved (CEO)
Website	www.cannellamedia.com

Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.^[1] Rob Medved is the incumbent chief executive officer of the company.^[2]

Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.^[2]

History

[edit]

Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.^[3]

In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.^[2]

In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.^[4]^[5]

In May 2011, Cannella moved to the new headquarters in Burlington.^[6]^[7]

In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.^[8]^[9]

Operations

[edit]

Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.^[10] Late night periods on all of their networks feature paid programming.

The company's networks include;

Binge TV, a network featuring binge viewing-focused scheduling of one series per day.
Carz & Trax, which features films, series and current-day programming tailored to automotive enthusiasts.
CRTV, or Consumer Response Television, with a mix of brokered home shopping blocks from other programmers and paid programming.
Magnificent Movies Network, which features older and public domain-films.
OnTV4U, which features a schedule entirely made up of paid programming, and is Canella's first and oldest network.
RVTV, programming focused on recreational vehicles and the outdoors.
Timeless TV, featuring public domain sitcom episodes.

References

[edit]

^ "Cannella to expand with new headquarters in Burlington". May 24, 2011.
^ ^a ^b ^c "Cannella Response Television". Milwaukee Business Journal.
^ "Robert Kern to Win Bravo! Lifetime Achievement Award". March 17, 2006.
^ "Private equity firms invest in Cannella Response Television". Milwaukee Business Journal.
^ "Equity firms invest in Cannella Response Television". Milwaukee Journal Sentinel.
^ "Cannella moves to new HQ". December 6, 2011.
^ "Groundbreaking today on new HQ for Cannella offices in Burlington". Milwaukee Journal Sentinel.
^ Dill, Molly (January 29, 2016). "Cannella Response Television acquires New York media company".
^ O'Reilly, Lara. "Private equity firms keep gobbling up ad tech companies — and the trend shows no sign of slowing". Business Insider.
^ "Cannella" (PDF).

External links

[edit]

Retrieved from "https://en.wikipedia.org/w/index.php?title=Cannella_Media&oldid=1260387203"

Categories:

Hidden categories: