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Captain Morgan - Wikipedia
From Wikipedia, the free encyclopedia
This article is about a brand of rum. For the Welsh privateer, see Henry Morgan. For other uses, see Captain Morgan (disambiguation).

Captain Morgan
ManufacturerDiageo
OriginUnited States Virgin Islands
Introduced1944
Alcohol by volume42.8%
Proof (US)70 (Original)
ColourGolden
Variants
  • Private Stock
  • Cola
  • Silver Spiced
  • Tattoo
  • 100 Proof
  • Long Island Iced Tea
  • Lime Bite
  • Black
  • 1671
  • Gingerbread (Christmas 2020)
  • Tiki
  • Coconut
Related productsList of rum producers
Websitecaptainmorgan.com

Captain Morgan is a brand of flavoured rums (including, in Europe, some rum-flavoured "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.[1]

History

In 1944 the Seagram Company started manufacturing the Captain Morgan brand of rum.[2] In 1984, Captain Morgan Original Spiced Rum was introduced to the United States.[3] In 2001 the Captain Morgan brand was sold to Diageo, a multinational drinks company based in London.[4] On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat' finish became another addition to the Captain Morgan line. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.[5]

In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate US$10,000 (equivalent to $15,007 in 2025) to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.[6]

In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons.[7] The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.[8]

In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark.[9] Diageo Canada won the lawsuit in 2017.[10]

In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, Czechia, and Germany.[11]

Varieties

  • Original Spiced Rum – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
  • 100 Proof Spiced Rum – Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
  • White Rum – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge.[12][13] Bottled at 40% alcohol by volume (80 proof).
  • Black Spiced Rum – A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
  • Spiced Gold - A spiced rum with a taste of vanilla and brown sugar.[14]
  • Tiki – A limited edition rum with pineapple and mango flavors to pair with lemonade.[11]
  • Spiced Gold 0.0% Alcohol Free Spirit - Non-alcoholic alternative to Spiced Gold variety.[15]
  • Coconut Rum - Sweet, delicate and creamy taste of fresh coconut with a background of citrus and tropical fruit balanced with notes of molasses. Bottled at 35% alcohol by volume.[16]

Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins during WWE's Monday Night Raw.[17][18]

In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.[19]

A technique for dislocated hip reduction is named after the pose on the bottle label which a surgeon can mimic.[20]

See also

References

  1. ^ "Captain Morgan Was Actually a Real Person—and He Didn't Make Rum". Reader's Digest. 4 December 2017. Archived from the original on 30 May 2019. Retrieved 9 April 2019.
  2. ^ Curtis, Wayne (2007). And a Bottle of Rum: A History of the New World in Ten Cocktails. New York: Three Rivers Press. ISBN 978-0-307-51285-7.
  3. ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  4. ^ "Diageo Company History". Archived from the original on 4 April 2007. Retrieved 13 April 2007.
  5. ^ "Captain Morgan" Archived 26 November 2007 at the Wayback Machine Diageo. 9 August 2008
  6. ^ "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today. 12 November 2009. Retrieved 29 April 2010.
  7. ^ Lever, Rob (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". Caribbean Net News. Retrieved 30 August 2010.[permanent dead link]
  8. ^ "USVI governor asks US senator to reconsider legislation harming territory's economic future". Caribbean Net News. 13 April 2010. Retrieved 30 August 2010.[permanent dead link]
  9. ^ Eads, Lauren (April 2014). "Diageo sues 'copycat' Admiral Nelson's rum". The Drinks Business. Retrieved 19 June 2019.
  10. ^ Robertson, Susan. "Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor". The Globe and Mail. Retrieved 19 June 2019.
  11. ^ a b "Captain Morgan creates tiki-themed spirit drink". March 2020. Archived from the original on 24 March 2020.
  12. ^ April 13, Russ Martin. "Captain Morgan honours its East Coast connection". Marketingmag.ca.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ "Captain Morgan White Rum Review". Cocktail Enthusiast. 9 February 2014. Retrieved 28 January 2017.
  14. ^ "Captain Morgan Original Spiced Gold | Captain Morgan". www.captainmorgan.com. Retrieved 13 December 2022.
  15. ^ "Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit | Captain Morgan". www.captainmorgan.com. Retrieved 20 July 2024.
  16. ^ https://www.captainmorgan.com/en-us/products/captain-morgan-coconut-rum
  17. ^ "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015". 17 August 2015. Archived from the original on 12 December 2021 – via YouTube. I figured there was no chance in hell I was ever getting close to that championship again until Captain Morgan over here opened his big fat stupid mouth!
  18. ^ "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015". 31 August 2015. Archived from the original on 12 December 2021 – via YouTube. John: "do I have a match against Captain Morgan ... at Night of Champions ... for the United States Championship?" Stephanie: "Yes."
  19. ^ "Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
  20. ^ The Captain Morgan Technique for the Reduction of the Dislocated Hip, Gregory W. Hendey and Arturo Avila, Ann Emerg Med. 2011 Dec.
  • Media related to Captain Morgan at Wikimedia Commons
  • Captain Morgan official website
  • Captain Morgan Archived 26 October 2021 at the Wayback Machine on thebar UK, owned by Diageo
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