Chrome Entertainment

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Chrome Entertainment - Wikipedia

From Wikipedia, the free encyclopedia

Chrome Entertainment

Native name	크롬 엔터테인먼트
Industry	Music Entertainment
Genre	Trot K-pop dance electropop
Founded	Seoul, South Korea (August 2011)
Founder	Hwang Hyun-chang
Headquarters	222-2 kingreon building B1, Nonhyeon-dong, Gangnam District, Seoul, South Korea^[1]
Key people	Kim Jeong-tae (CEO)
Products	Albums Concerts
Services	Publishing records Entertainment agency
Website	www.chrome-ent.co.kr

Chrome Entertainment is a record label and talent agency founded by Hwang Hyun-chang in 2011, based in Seoul, South Korea. Since 2014, Chrome Entertainment is a label under Sony Music Entertainment.

History

Hwang Hyun-chang, a commercial photographer, was inspired to create a girl group after seeing T-ara's "Roly Poly" on television. Before that, he had never paid attention to pop idols and only listened to classical music.^[2] After an initial investment of 10 million won, he converted his photography studio, Chrome Creative, into Chrome Entertainment. To finance this venture, Hwang sold his camera gear, used up all his savings, and went into debt. He later said, "If I had known how much it would cost, I would never have done it."^[3]

The first group that Chrome Entertainment formed and managed was Crayon Pop, who debuted in July 2012. After the success of Crayon Pop's "Bar Bar Bar", which earned the company US$2 million, Chrome was able to debut more groups.^[4] Boy band K-Much debuted in January 2014,^[5] and two more groups debuted in June 2014: girl group Bob Girls and male duo Zan Zan (짠짠).^[6]^[7] On 2 December 2014, male trot singer Her Min-young signed a contract with Chrome Entertainment.^[8] On February 24, 2015, it was announced that Bob Girls had disbanded.^[9] Later that year, Zan Zan and Her Min-young left the agency.^[10]

In 2016, Chrome Entertainment had major changes in management, with founder Hwang Hyun-chang leaving the agency. Kim Jeong-tae replaced him as CEO.^[11]

Partnership with Sony Music

On 13 August 2013, Chrome Entertainment signed a strategic partnership contract with Sony Music Entertainment, which gave Sony international distribution rights to Chrome's music and albums.^[12]^[13] On 7 July 2014, Chrome Entertainment signed a label contract which made Chrome an independent label under Sony Music Entertainment. With this new contract, Chrome has the ability to distribute music from other agencies.^[14] In August 2014, it was reported that K-pop trio Lip Service had signed a contract with Chrome Entertainment.^[15] The company was subsequently credited under "manufacture" (as Chrome Entertainment Sony Music) on Lip Service's single album, Upgrade, released 20 August 2014.

Concerts

Chrome Entertainment has held several concerts for their artists. The first such concert was on 21 June 2014, called Chrome Happy Concert in Cheongju.^[16] On 4 October, the First Chrome Family in Japan Concert was held in Shinagawa, Tokyo. On 3 December, Chrome Family released a single album, 2014 Chrome Family – A Very Special Christmas, with the single "Love Christmas".^[17]

Artists

Recording artists

Bz-Boys

Actors

Cho Hyung-joon
Lee Geun-hwa
Lee Ho-suck

Former artists

Loki (K-Much, 2014)
Bob Girls^[9] (2014–2015)
Zan Zan^[10] (2014–2015)
Her Min-young (2014–2015)
Crayon Pop (2012–2017)
Be.A (2014–2018)

Discography

Title	Artist	Released	Type	Distributor
Crayon Pop 1st Mini Album	Crayon Pop	18 July 2012	EP	CJ E&M Music (2012–2013) Sony Music (2013–present)
"Dancing Queen"		24 October 2012	Single
"Bar Bar Bar"		20 June 2013	Single
The Streets Go Disco		26 September 2013	EP	Sony Music
"Lonely Christmas"		26 November 2013	Single
Beyond the Ocean	K-Much	7 January 2014	EP
"Hero"	Crayon Pop (with Kim Jang-hoon)	3 February 2014	Single
"What Should I Do" (Remix)	K-Much	17 February 2014
"Uh-ee"	Crayon Pop	1 April 2014
The 1st Single Album	Bob Girls	10 June 2014
"Chicken Feet" (닭발)	Zan Zan	16 June 2014
"Hey Mister" (Trot Lovers OST Part 1)	Crayon Pop	20 June 2014
Summer Repackage	Bob Girls	31 July 2014
"C'mon C'mon" (High School: Love On OST Part 5)	Crayon Pop	26 September 2014		LOEN Entertainment
The 1st Mini Album	Strawberry Milk	15 October 2014	EP	Sony Music
Pop! Pop! Pop!	Crayon Pop	19 November 2014	EP	Pony Canyon
2014 Chrome Family – A Very Special Christmas	Chrome Family	3 December 2014	Single	Sony Music
"Y-Shirt"	Soyul	12 January 2015		LOEN Entertainment
"December 24"	K-Much	17 February 2015		Sony Music
"On the Hook"	K-Much	6 March 2015
FM	Crayon Pop	27 March 2015	EP
The 1st Single Album	Her Min-young	7 April 2015	Single
Zan Zan 2nd Single Album	Zan Zan	25 June 2015	Single
Crayon Pop	Crayon Pop	20 January 2016	Studio album	Pony Canyon
Evolution Pop Vol. 1	Crayon Pop	26 September 2016	Studio album	Sony Music
Magical Realism	Be.A	25 May 2017	Extended play	Sony Music

References

^ "Menu: Contact". Chrome Entertainment. Retrieved 17 January 2014.
^ "Chrome Ent CEO Hwang Hyun Chang's Interview about Crayon Pop". CrayonPop.me. Retrieved 10 November 2014.
^ "Sing me a new song: What comes after K-pop?". The Economist. 26 October 2013. Retrieved 19 September 2014.
^ Mundy, Simon (2 February 2015). "K-pop's production line for Gangnam Style wannabes". Financial Times. Retrieved 7 February 2015.
^ Hong, Grace Danbi (7 January 2014). "Male Crayon Pop, K-Much Debuts with 'Don't Know Anything'". enewsWorld. CJ E&M. Archived from the original on 7 February 2015. Retrieved 7 February 2015.
^ Jackson, Julie (11 June 2014). "Crayon Pop's agency debuts sexy short-haired Bob Girls". The Korea Herald. Retrieved 20 January 2015.
^ Sohn Ji-young (17 June 2014). "Crayon Pop's agency debuts male duo Zan Zan with 'Chicken Feet'". The Korea Herald. Retrieved 16 September 2014.
^ Lee Hye-rin (2 December 2014). 트로트가수 허민영, 크레용팝 소속사에 새 둥지. OSEN (in Korean). Retrieved 3 December 2014.
^ ^a ^b Jeon Ah-ram (24 February 2015). "Bob Girls Disbands 8 Months after Debut with Jina Diagnosed with Encephalitis". Newsen. Translated by Yeawon Jung. Mwave. Archived from the original on 26 February 2015. Retrieved 23 February 2015.
^ ^a ^b Park Su-jeong (2 September 2015). 크레용팝 소속사 남성 듀오 짠짠, 소속사와 전속계약 해지 합의 [Zan Zan belonging to Chrome Entertainment (Crayon Pop) announces departure from the agency]. TenAsia (in Korean). Archived from the original on 8 December 2015. Retrieved 2 November 2015.
^ Hyun Ji-min (8 July 2016). "크레용팝, 업그레이드돼 돌아온다…8월 말 컴백" [Upgraded Crayon Pop will have a comeback at the end of August]. TenAsia (in Korean). Archived from the original on 4 August 2016. Retrieved 28 July 2016.
^ Cho, Joohee (28 August 2013). "Crayon Pop Hoping to Become the Next Psy". ABC News. Retrieved 7 February 2015.
^ Woo, Jaeyeon (13 August 2013). "Sony Music Looks To Korea, Signs Crayon Pop". The Wall Street Journal. Retrieved 30 November 2014.
^ Kim, Erika (7 July 2014). "Crayon Pop′s Agency Chrome Entertainment Becomes a Distribution Label with Sony Music Entertainment Korea". CJ E&M enews World. Mwave. Archived from the original on 4 October 2014. Retrieved 17 September 2014.
^ Jackson, Julie (18 August 2014). "Lip Service returning with new addition". The Korea Herald. Retrieved 25 November 2014.
^ Kim Myeong-su (12 June 2014). 크레용팝-가물치-단발머리-짠짠, 크롬 합동 콘서트 21일 개최. Top Star News (in Korean). Retrieved 14 November 2014.
^ Jo Hye-jin (20 November 2014). 크레용팝-케이머치-단발머리-짠짠, 크리스마스 캐럴로 뭉친다 '러브 크리스마스' 발매 [Crayon Pop–K-Much–Bob Girls–Zan Zan, to release Christmas Carol 'Love Christmas']. Top Star News (in Korean). Retrieved 20 November 2014.

External links

Official website

K-pop

Terminology

Artists

Events

Websites

Music shows

Music charts

Notable labels
and publishers

Agencies

Publishers

Music award shows
Major	APAN Music Awards Asia Artist Awards Asia Song Festival Circle Chart Music Awards Genie Music Awards Golden Disc Awards KBS Gayo Daechukje Korean Music Awards Korean Popular Culture and Arts Awards MAMA Awards MBC Gayo Daejejeon Mnet 20's Choice Awards SBS Gayo Daejeon Seoul Music Awards Soribada Best K-Music Awards The Fact Music Awards
Digital music	Cyworld Digital Music Awards Melon Music Awards

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