 | |
| Company type | Private |
|---|---|
| Industry | Technology |
| Founded | 2012 |
| Founder | Itai Lahan (CEO) Tal Lev-Ami (CTO) Nadav Soferman (CPO) |
| Headquarters | , United States |
Area served | Worldwide |
| Products | Image and video management |
Number of employees | 325 (Oct 2021) |
| Website | cloudinary |
Cloudinary is a SaaS company providing cloud media management services for websites and apps. The company is headquartered in San Jose, California with offices in Israel, England, Poland, and Singapore.
Background
Cloudinary provides a cloud-based platform for managing images and videos used in websites and applications.[2][3] The platform is used to automate media workflows and support collaboration on digital assets.[4] In 2024, Cloudinary added AI tools to improve image compression and quality across devices and formats. The company also expanded support for the JPEG XL standard,[5][6] and adopted industry standards such as Content Credentials (C2PA) to address concerns around media authenticity.[7]
History
Cloudinary was founded in 2012 in Israel[8] by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO).[9] Cloudinary grew organically, building a profitable SaaS service, without venture capital funding.[10]
In 2015, Cloudinary opened its U.S. headquarters in Palo Alto, California, and added video management to its services.[11] In the same year the company received a secondary investment from Bessemer Venture Partners (BVP),[12] which was BVP's 100th investment in cloud companies.[13]
In 2019, the company moved to Santa Clara, California, and launched tools for responsive image breakpoint generation.[14] The company also collaborated with researchers at Google to create the image format JPEG XL, which improves image compression and rendering.[5][15][16]
On 7 April 2020, Cloudinary launched a WordPress plug-in for picture and video processing.[17] In August 2020, Salesforce Ventures invested in Cloudinary.[citation needed]
In 2021, Cloudinary introduced Cloudinary Labs, a division focused on developing new technologies in visual media. Initial projects from the lab include MediaFlows, Media Inspector and ServiceWorker.[citation needed] In the same year, Cloudinary joined the MACH Alliance, a non-profit advocacy group calling for openness in technology ecosystems.[18]
In 2022, Blackstone participated in a secondary investment, a transaction worth more than $100 million and pushed the company's valuation to $2 billion.[19][20][21] In the same year, Cloudinary also acquired the software company Indivio for an undisclosed amount.[15] Indivio's products allowed for the creation and delivery of video campaigns.[22]
As of 2022, the company manages more than 50 billion assets for almost 10,000 customers worldwide. Customers include brands such as NBC, Grubhub, Bombas, Peloton, and Petco.[19]
In 2023, company launched its New Ventures initiative, a project focused on using technological advancements and immersive experiences.[23][24] Cloudinary simultaneously announced Final Touch, the first product produced by the New Ventures initiative.[24]
The company moved into its current San Jose headquarters in 2024.[1]
Recognition
In 2023, Cloudinary was named to the Forbes Cloud 100 list for the sixth consecutive year.[25] Also in 2023, the company was awarded the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience[citation needed] and also named to the Inc. Power Partner list.[26]
References
- ^ a b "In an office market riddled with vacancies, this tech company still struggled to find the right space". Silicon Valley Business Journal. October 15, 2024. Retrieved August 24, 2025.
- ^ Bridgwater, Adrian (2023-08-22). "Cloudinary tunes in low-code gen-AI for visual media". Techzine Global. Retrieved 2024-09-03.
- ^ "Cloudinary brings power of generative AI to MediaFlows, its next-gen low-code platform for visual media". 2023-08-22. Retrieved 2024-09-03.
- ^ "Cloudinary's Low-Code Workflow Automation Platform Moves into General Availability". Yahoo Finance. 2024-02-20. Retrieved 2024-09-03.
- ^ a b "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem". New-TechEurope. 2023-11-19. Retrieved 2024-08-15.
- ^ "Cloudinary Uses AI to Further Improve Image Quality Online, Announces JPEG XL Support for Apple Ecosystem". Yahoo Finance. 2023-11-15. Retrieved 2024-09-16.
- ^ "Cloudinary Implements C2PA Standard for Content Provenance and Authenticity". New-TechEurope. 2024-07-08. Retrieved 2024-08-15.
- ^ Team, Editorial (2022-02-15). "Digital media startup Cloudinary nets $100M, cements $2B unicorn valuation under 10 years — TFN". Tech Funding News. Retrieved 2025-09-05.
- ^ "2 Million". Cloudinary. Retrieved 2024-08-30.
- ^ "Bootstrapping a SaaS for Developers with Itai Lahan". softwareengineeringdaily.com. Software engineering daily. 30 March 2016.
- ^ Dove, Jackie (5 May 2015). "Cloudinary adds video to its roster of services". thenextweb.com. The Next Web.
- ^ "Cloudinary Raises Funding from Bessemer Venture Partners". www.finsmes.com. FINSMES. 20 December 2015.
- ^ Fisher, Adam (16 December 2015). "20 Years of Betting Big on the Cloud: Cloudinary is Bessemer's 100th Cloud Investment". www.bvp.com. Bessemer Venture Partners. Archived from the original on 16 August 2016. Retrieved 13 July 2016.
- ^ Soferman, Nadav (26 January 2016). "Responsive Image Breakpoints Generator, A New Open Source Tool". www.smashingmagazine.com. Smashing Magazine.
- ^ a b "Cloudinary acquisition signals the growth of video in digital engagement". diginomica.com. 2022-01-17. Retrieved 2024-08-15.
- ^ Schneider, Jaron (2024-10-02). "JPEG XL: What It Is And Why You Should Care". PetaPixel. Retrieved 2024-10-04.
- ^ "Cloudinary Launches Enhanced WordPress Plugin, Named a WordPress VIP Technology Partner". businesswire. 7 April 2020. Archived from the original on 2020-04-10. Retrieved 24 August 2020.
- ^ "Press Release: Cloudinary Joins the MACH Alliance | MACH Alliance". machalliance.org. Retrieved 2024-09-11.
- ^ a b "Unicorn Cloudinary cuts 8% of workforce". ctech. 2022-11-14. Retrieved 2024-08-15.
- ^ Beltran, Luisa (2022-02-16). "Blackstone Invests $100 Million in Media-Tech Firm Cloudinary". Barron's. Retrieved 2025-08-15.
- ^ "Blackstone invests over $100m in Cloudinary at $2b valuation". Globes. 2022-02-15. Retrieved 2024-08-15.
- ^ Writer, Staff (2022-01-12). "Cloudinary Acquires Indivio To Deliver Video Campaigns At Scale". Martechvibe | Where Technology Powers Marketing. Retrieved 2024-08-15.
- ^ "Cloudinary Launches New Ventures". Talk Martech. 2023-06-29. Retrieved 2025-09-27.
- ^ a b Johnson, David (2023-09-14). "Cloudinary launches New Ventures to drive innovation in visual media". Maddyness UK. Retrieved 2024-10-04.
- ^ "Cloudinary is Named to the Forbes Cloud 100 for Sixth Consecutive Year". Archived from the original on 2025-04-14. Retrieved 2025-09-27.
- ^ "Cloudinary is a 2022 Inc. 5000 honoree". Inc.com. Archived from the original on 2022-09-03. Retrieved 2025-09-27.
