Ensiklopedia Dunia

Technopedia Center

Faculty of Engineering and Computer Science
S1 Informatics S1 Information Systems S1 Information Technology S1 Computer Engineering S1 Electrical Engineering S1 Civil Engineering

faculty of Economics and Business
S1 Management S1 Accountancy

Faculty of Letters and Educational Sciences
S1 English literature S1 English language education S1 Mathematics education S1 Sports Education

Fingos - Wikipedia

From Wikipedia, the free encyclopedia

Fingos is a discontinued breakfast cereal snack from General Mills that lasted from 1993 to 1994. The cereal was advertised as a snack which confused consumers. The box was voiced in television commercials by comedian Steve Mackall.

Background

Fingos was worked on for three or four years prior to its release in 1993. It was a cereal that was meant to be eaten with fingers as a snack and without milk. The cereal pieces were shaped as hexagons and were advertised as food that could be eaten at any time of the day. Analyst John McMillin said, "The idea here is to turn a cereal into a healthy snack" and that "it's a little like Pepsi and Coke trying to get people to consume their soft drinks in the morning."^[1] Fingos were "lightly sweetened" and were released in one-serving bags or in boxes with the flavors being honey toasted oat and cinnamon. Each piece was "bigger than corn flakes but smaller than potato chips."^[2]^[3]

Consumers were confused by the marketing concept when Fingos were released due to it being advertised as a snack despite being in the cereal section.^[3] Fingos were unsuccessful and were discontinued in 1994.^[3]

Advertising

The packaging for Fingos stated it was cereal and that it contained a similar number of calories to other breakfast cereal. Its packaging has "a wide grin depicting a person about to consume Fingos." General Mills had focus groups, in which 1% of the group ate the cereal with milk.^[1] The company spent $34 million to advertise the cereal in 1993 and Multi-Grain Cheerios received similar treatment in 1992.^[2] Posters were hung up in 32 large cities.^[4] In order to have Fingos be kept secret from its competitors, General Mills used in-home research instead of releasing the cereal in test markets.^[5]

Comedian Steve Mackall voiced the cereal box in television commercials and he based the voice off Robin Williams as the genie in the 1992 film Aladdin. The commercials were 15 or 30 seconds long and they were animated by Kurtz & Friends.^[4] The box in the commercials would say, "How wholesome am I?" and "Read my hips" while showing the cereal's nutritional information.^[3]

References

^ ^a ^b Lazarus, George (February 5, 1993). "General Mills Tries Cereal For Noshers". Chicago Tribune. Retrieved January 17, 2021.
^ ^a ^b "Firm Hopes You'll Give Its All-Day Cereal A Hand". Deseret News. Associated Press. February 8, 1993. Retrieved January 17, 2021.
^ ^a ^b ^c ^d Rossen, Jake (March 12, 2020). "Remembering Fingos, the Hybrid Cereal-Snack Disappointment of the '90s". Mental Floss. Retrieved January 17, 2021.
^ ^a ^b Elliott, Stuart (August 2, 1993). "The Media Business: Advertising; General Mills Tries to Position Cereal Beyond the Breakfast Table". The New York Times. Retrieved January 17, 2021.
^ Kennedy, Tony (February 14, 1993). "General Mills expands cereal beyond breakfast". The Post-Crescent. Appleton, Wisconsin – via Newspapers.com.

v t e General Mills
Historical figures	Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming Marjorie Husted
Cereals	Boo-Berry Cheerios Honey Nut Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Fiber One (Fibre One) Count Chocula Franken-Berry French Toast Crunch Golden Grahams Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties
Brands	Betty Crocker Old El Paso Progresso Totino's Wanchai Ferry
Pillsbury	Jus-Rol Pillsbury Toaster Strudel
Snacks	Bugles Chex Mix Dunkaroos Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley
Dairy	Go-Gurt Häagen-Dazs Liberté Yoplait
Baking	Betty Crocker Bisquick
Natural & organic	Annie's Homegrown Cascadian Farms Lärabar
Former	Colombo Yogurt Hamburger Helper Pet, Inc. Squeezit
Other	Betty Crocker Kitchens Cereal Partners Worldwide The General Mills Radio Adventure Theater Mill City Museum Great Mill Disaster Pillsbury Bake-Off Pillsbury Doughboy
Key innovations	DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food
Food portal

Categories:

Hidden categories:

Background

Advertising

See also

References