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Coordinates: 33°58′42″N 118°23′32″W / 33.9784°N 118.3922°W

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HHLA


Location	Los Angeles, California
Coordinates	33°58′42″N 118°23′32″W / 33.9784°N 118.3922°W / 33.9784; -118.3922
Address	6081 Center Drive Los Angeles, CA 90045
Opening date	December 3, 2000; 24 years ago (December 3, 2000)
Owner	Invesco and Simon Property Group (50%)
Architect	Daniel Libeskind
No. of stores and services	156
No. of anchor tenants	6
Total retail floor area	1,262,354 sq ft (117,276.5 m²)
No. of floors	2
Parking	6,000
Website	hhpromenade.com

HHLA (formerly The Promenade at Howard Hughes Center) is a two-level outdoor mixed-use center that features a blend of entertainment, dining, and shopping venues^[1] located at the Howard Hughes Center in Westchester and adjacent to Playa Vista both Westside Los Angeles districts in the city of Los Angeles, California. It is also close to the Fox Hills district in Culver City.^[2]

The mall is located on Sepulveda Boulevard beside the San Diego Freeway (Interstate 405), one of the major freeways in Los Angeles with over 297,000 motorists passing daily.^[2]

History

The Promenade at Howard Hughes Center was developed by jH Snyder Company, and opened in 2000.^[2] It originally featured The Bridge Cinema De Lux, a luxury movie theater with IMAX screens, several restaurants including Johnny Rockets, Islands, On The Border, Subway and Starbucks, plus a Nordstrom Rack, and Borders Books and Music. The movie theater was eventually purchased by Rave Cinemas and operated under the Rave banner until the theater was one of the 32 locations that was purchased by Cinemark in 2012, but the theater still retained Rave logo until 2015 when it was renovated to be one of Cinemark's flagship theaters, featuring 18 screens, some featuring Cinemark XD. The center was popular around its opening but over the years lost popularity due to its proximity to Westfield Culver City, and it lost some of its big tenants including Borders which closed in 2011 due to the chains liquidation, and Nordstrom Rack which relocated to Westfield Culver City in 2013.^[3] On The Border closed and was replaced by Souplantation until it closed in 2017. It did however, manage to attract new tenants to fill some of the vacant space including Buffalo Wild Wings, Dave & Busters, and Kabuki Japanese Restaurant. The Laurus Corp. acquired the Howard Hughes Center, including The Promenade, in 2015. Laurus announced plans for a large-scale residential expansion, remodeling, and overhaul designed by the Jerde Partnership.^[4]^[5]

The center is part of the 70-acre (280,000 m²) Howard Hughes Center business campus, that includes buildings for mixed use office, retail, and health care tenants. Neighbors include a Pepperdine University satellite campus, and headquarter corporations such as Universal Studios, Univision, and Sony.

The mall was renamed HHLA in 2023.^[6]

References

^ Directory of The Promenade at Howard Hughes Center
^ ^a ^b ^c Promenade at Howard Hughes Center
^ "Nordstrom Rack At Howard Hughes Center Relocating To Westfield Culver City In Southern California - Investor Relations - Nordstrom.com". investor.nordstrom.com. Retrieved 2017-08-28.
^ LAcurbed.com: "Giant Howard Hughes Center Mall Getting a Total Makeover"; by Bianca Barragan, 19 June 2015.
^ Los Angeles Times.com: "New owners plan $30-million face lift for Promenade at Howard Hughes Center "; 18 June 2015.
^ "TTM Acquires HHLA Entertainment Center in Los Angeles".

External links

Official website

Shopping malls in California

Northern California

Alameda	Bay Street Emeryville Bayfair Center Eastmont Town Center Fremont Hub NewPark Mall Oakland City Center Pacific Commons Rockridge Market Hall Southland Mall Stoneridge Shopping Center Union Landing Shopping Center
Contra Costa	Abella Center Broadway Plaza El Cerrito Plaza Hilltop Horizon Macdonald 80 Shopping Center Pacific East Mall Somersville Towne Center Sunvalley Shopping Center Willows Shopping Center
Fresno	Fashion Fair River Park
Marin	Northgate Mall Town Center at Corte Madera Village at Corte Madera
Monterey	Carmel Plaza Del Monte Center Northridge Mall
Sacramento	Arden Fair Country Club Centre Downtown Commons Florin Towne Centre Sunrise Mall Town & Country Village
San Francisco	Emporium Centre San Francisco Metreon Stonestown Galleria Union Square Union Street Stores
San Mateo	Bridgepointe Shopping Center Hillsdale Shopping Center Serramonte Center Shops at Tanforan Westlake Shopping Center
San Joaquin	Sherwood Place Weberstown Mall West Valley Mall
Santa Clara	Eastridge Great Mall of the Bay Area Mayfield Mall Pruneyard Shopping Center San Antonio Shopping Center Santana Row Stanford Shopping Center Sunnyvale Town Center Vallco Shopping Mall Westfield Oakridge Westfield Valley Fair Westgate Center
Sonoma	Coddingtown Mall Montgomery Village Santa Rosa Plaza
Elsewhere	Bayshore Mall Capitola Mall Chico Marketplace Solano Town Center Vintage Faire Mall Visalia Mall Westfield Galleria at Roseville Yuba Sutter Marketplace

Southern California

Los Angeles

L.A. Central Area	ARCO Plaza* Baldwin Hills Crenshaw Plaza Beverly Center Beverly Connection The Bloc Los Angeles Broadway & 87th Street* Crossroads of the World Eagle Rock Plaza El Mercado de Los Angeles Farmers Market FIGat7th Grove at Farmers Market Japanese Village Plaza Los Angeles Mall Midtown Crossing & Sears-Pico Ovation Hollywood Town & Country Market* Weller Court West Hollywood Gateway
Westside	Airport Marina Hotel* Brentwood Country Mart Edgemar Malibu Country Mart Palisades Village Platform, Culver City Promenade at Howard Hughes Center Santa Monica Place Third Street Promenade Westfield Century City Westfield Culver City
San Fernando Valley	Americana at Brand Burbank Town Center Commons at Calabasas Fallbrook Center Glendale Fashion Center Glendale Galleria NoHo West Northridge Fashion Center Panorama Mall Promenade (Woodland Hills)* Sherman Oaks Galleria* Universal CityWalk Valley Plaza* Westfield Fashion Square Westfield Topanga
San Gabriel Valley	Eastland Center El Monte Shopping Center* El Rancho Santa Anita Indian Hill Mall* Paseo Colorado Plaza West Covina Pomona Mall* Puente Hills Mall Shops at Santa Anita
South Bay	Del Amo Fashion Center Fisherman's Village Hawthorne Plaza Shopping Center Old Towne Mall* Peninsula Center Promenade on the Peninsula South Bay Galleria SouthBay Pavilion
Southeast L.A. Co.	Los Cerritos Center Cerritos Towne Center Citadel Outlets Lakewood Center La Mirada Mall* Plaza México Promenade at Downey Quad at Whittier Santa Fe Springs Mall* Santa Fe Springs Shopping Center* Shops at Montebello Stonewood Center Uptown Whittier Whittier Downs* Whittwood Town Center*
Long Beach	Long Beach Plaza Long Beach Towne Center Los Altos Center Marina Pacifica Mall
Northern L.A. Co.	Antelope Valley Mall Valencia Town Center

Elsewhere

Imperial Valley Mall, El Centro
Valley Plaza Mall, Bakersfield

See also: History of retail in Southern California – History of retail in Palm Springs — Note: starred (*) listings indicate former regional mall now site of strip-style community center with new name

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