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Jeffrey Koo Sr.
辜濂松
Born	(1933-09-08)September 8, 1933 Taichū, Japanese Taiwan
Died	December 6, 2012(2012-12-06) (aged 79) New York City, U.S.
Nationality	Republic of China
Education	Soochow University (BA) New York University (MBA)
Occupation	banker
Children	4
Relatives	Koo Chen-fu, Koo Kwang-ming (uncles)
Family	Koo family
Awards	Eisenhower Fellowship

Jeffrey Koo Sr. (Chinese: 辜濂松; pinyin: Gū Líansōng; 8 September 1933 – 6 December 2012) was a Taiwanese billionaire banker, who served as honorary chairman and governor of Chinatrust Bank, and co founded Koos Group.

The rise of the Koo family dates back to the late nineteenth century in Lukang, which was the capital at the time. The first generation Koo ancestors held monopolistic investments in camphor, salt, sugar, and land.^[1]

Koo was born in 1933 in Taichū Prefecture in Japanese Taiwan. He graduated from Soochow University in Taipei in 1957 with a BA in accounting, moved to New York (lived in Brooklyn Heights) and graduated from New York University Stern School of Business in 1962 with an MBA: his youngest son Andre Koo and eldest grandson Andre Koo Jr. also attended NYU Stern as the 3rd legacy alum.^[2]

Around the mid 20th century, Koo co-founded with his uncle, Koo Chen-fu, the Koos Group which is a conglomerate/consortium of businesses including cement, insurance, financial services, leasing, hospitality, etc. Chinatrust Financial Holding – one of the largest, esteemed, and privately owned commercial banks in Asia[4]. Jeffrey Koo Sr. was also an Eisenhower Fellowship awardee [5] and ambassador at-large representing Taiwan in cross-strait relations with China [6] and attended major international forums such as the APEC (Asia-Pacific Economic Cooperation).

Koo is survived upon his wife, daughter and three sons. The eldest being Jeffrey Koo Jr. and the youngest son being Andre Koo. Andre Koo's eldest son, Andre Koo Jr. is the heir to the family empire.^[3]

In 2001, The Wall Street Journal reported total assets of the Koos Group to be US$36 billion.^[4] Today^[when?], the total assets of the Koo Family is estimated to be over US$250 billion.

Koo founded what is now Chinatrust Commercial Bank in 1966. It was established under the identity of China Securities and Investment Corporation. In 1971, its name was changed to Chinatrust Investment Company Limited. In 1992, it was transformed into Chinatrust Commercial Bank.^[5]

The bank has subsidiaries in the Philippines, the United States, Canada, and Indonesia, foreign branch offices in Singapore, Hong Kong, India, Japan, and Vietnam, and foreign representative offices in London, Bangkok, Hanoi, Beijing, Manila, and Los Angeles.^[6]

CTBC Bank was awarded by international professional agencies as Best Bank in Taiwan in Asiamoney and The Asset magazines. In the area of corporate banking, CTBC Bank was recognized by Global Finance and Asiamoney as the Best Foreign Exchange Bank in Taiwan, while Global Finance, The Asset, The Asian Banker, The Corporate Treasurer, and Global Trade Review magazines named CTBC Bank Taiwan's Best Trade Finance Bank. CTBC Bank was awarded Best Retail Bank in Taiwan by The Asian Banker for the ninth time and was named Taiwan's Best Wealth Management Bank in Euromoney for the eleventh time.

Koo was named Ambassador-at-large, representing Taiwan, mainly in Cross-strait relations.

In June 2008, Forbes ranked him as the sixth richest individual in Taiwan, with a net worth of US$ 2.8 billion.^[7]

Koo is also an alumnus of Eisenhower Fellowships and a member of the Board of Trustees and a member of the APEC (Asia-Pacific Economic Cooperation).^[8]

• Order of the Rising Sun, Gold and Silver Star from the Japanese government, 2012.^[9]
• Honorary PhD in Business from De La Salle University in the Philippines (1989)
• Honorary Doctorate from East China Normal University, Shanghai, China (2012)

Koo went to New York City for treatment for Parkinson's disease^[10] and died at the Memorial Sloan-Kettering Cancer Center on 6 December 2012.^[11][12]

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