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The Marlboro M Hoax was a false rumor originating from satire news website Abril Uno in January 2014 and republished in March 2015.^[1]^[2] It was an April Fools prank.

Hoax

The article claimed that Philip Morris USA, owner of the Marlboro tobacco company, was introducing a new line of marijuana cigarettes called Marlboro M in Colorado and the state of Washington. While fake, tobacco companies have shown interest in marijuana since the 1970's.^[3] Even though the article was satire, the clickbait title was able to make it around the internet quickly.^[1]^[4] Some users, upon discovering that there were no 'Marlboro M' cigarettes at their local dispensary, claimed that they would be in stock by the end of 2017.^[5]

Basis

While the article was proven fake, its claims were able gain widespread belief because of past and current events in cannabis culture. For example, it is true that tobacco companies, including Phillip Morris, were interested in marijuana as a competing product and potentially investing in the cannabis industry, long before rapid legalization came about.^[3]^[6] Some tobacco companies have begun investing in medical marijuana research, as well as joining with marijuana seed investment firms.^[7] Legalization of cannabis in the United States and shifts in societal views on marijuana are also likely contributing factors to the wide acceptance these claims received.^[8] When the hoax appeared, it would have been illegal at the US federal level for a large company, such as Philip Morris, to introduce cannabis cigarettes across the country.

References

^ ^a ^b "FACT CHECK: Has Phillip Morris Introduced 'Marlboro M' Marijuana Cigarettes?". Snopes.com. Retrieved 2018-10-17.
^ "Phillip Morris Introduces Marlboro Marijuana Cigarettes". en.inform.kz. 2014-01-25. Retrieved 2024-06-05.
^ ^a ^b BARRY, RACHEL ANN; HIILAMO, HEIKKI; GLANTZ, STANTON A. (June 2014). "Waiting for the Opportune Moment: The Tobacco Industry and Marijuana Legalization". Milbank Quarterly. 92 (2): 207–242. doi:10.1111/1468-0009.12055. ISSN 0887-378X. PMC 4089369. PMID 24890245.
^ "False: Marlboro Marijuana Cigarettes from Phillip Morris | Leafly". Leafly. 2016-10-10. Retrieved 2018-10-17.
^ "r/Cannettes - What are Marijuana Cigarettes Called? (Cannettes)". reddit. Retrieved 2018-10-22.
^ Benson, Thor (2018-09-25). "Big Tobacco Is Already Eyeing Pot". Rolling Stone. Retrieved 2018-10-17.
^ Williams, Sean (2018-07-22). "Big Tobacco Makes Its First Investment in the Marijuana Industry -- The Motley Fool". The Motley Fool. Retrieved 2018-10-17.
^ Carreon, Mary. "New Study Highlights The Social Impacts Of Cannabis Legalization In California". Forbes. Retrieved 2018-10-22.

v t e Philip Morris International
Brands	Apollo-Soyuz Basic Belmont Benson & Hedges Bond Street Cambridge Canadian Classics Chesterfield Colt Craven A F6 IQOS Karo L&M Lark Longbeach Merit Marlboro Muratti Next Parliament Philip Morris Portugues Raffles Ritz SG Veev Virginia Slims Zyn
Subsidiaries	Papastratos (Greece) PMFTC, Inc. (Philippines) Rothmans, Benson & Hedges (Canada) Sampoerna (Indonesia) Swedish Match (Sweden) Vectura (England)
Litigation	Imperial Group PMI v. Uruguay
People	André Calantzopoulos Louis Camilleri Philip Morris Jacek Olczak
Media	Marlboro Man (1954–1999) Marlboro Friday (1993) "Tobacco" (Last Week Tonight) (2015)
Tobacco companies Commons

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