| Mauve (mallow) | |
|---|---|
 Color coordinates | |
| Hex triplet | #E0B0FF |
| sRGBB (r, g, b) | (224, 176, 255) |
| HSV (h, s, v) | (276°, 31%, 100%) |
| CIELChuv (L, C, h) | (79, 61, 290°) |
| Source | Maerz and Paul[1] |
| ISCC–NBS descriptor | Brilliant purple |
| B: Normalized to [0–255] (byte) | |
Mauve (/ˈmoʊv/ ⓘ MOHV;[2] /ˈmɔːv/ ⓘ MAWV) is a pale purple color[3][4] named after the mallow flower (French: mauve). The first use of the word mauve as a color was in 1796–1798 according to the Oxford English Dictionary, but its use seems to have been rare before 1859. Another name for the color is mallow,[5] with the first recorded use of mallow as a color name in English in 1611.[6]
Mauve contains more gray and more blue than a pale tint of magenta. Many pale wildflowers called "blue" are more accurately classified as mauve. Mauve is also sometimes described as pale violet.
Mauveine, the first commercial aniline dye
The synthetic dye mauve was first so named in 1859. Chemist William Henry Perkin, then 18, was attempting to synthesize quinine in 1856; quinine was used to treat malaria.[7] He noticed an unexpected residue, which turned out to be the first aniline dye. Perkin originally named the dye Tyrian purple after the historical dye, but the product was renamed mauve after it was marketed in 1859.[8][9] It is now usually called Perkin's mauve, mauveine, or aniline purple.
Earlier references to a mauve dye in 1856–1858 referred to a color produced using the semi-synthetic dye murexide or a mixture of natural dyes.[10] Perkin was so successful in marketing his discovery to the dye industry that his 2000 biography by Simon Garfield is simply entitled Mauve.[11] Between 1859 and 1861, mauve became a fashion must-have. The weekly journal All the Year Round described women wearing the colour as "all flying countryward, like so many migrating birds of purple paradise".[12] Punch magazine published cartoons poking fun at the huge popularity of the colour: "The Mauve Measles are spreading to so serious an extent that it is high time to consider by what means [they] may be checked."[13][14]
But, because it faded easily, the success of mauve dye was short-lived; by 1873, it was replaced by other synthetic dyes.[15] As the memory of the original dye soon receded, the contemporary understanding of mauve is as a lighter, less-saturated color than it was originally known.[16]
The 1890s are sometimes referred to in retrospect as the "Mauve Decade" because of the popularity of the subtle color among progressive artistic types, both in Europe and the US.[17]
Variations
Rich mauve
| Mauve (Crayola) | |
|---|---|
| Color coordinates | |
| Hex triplet | #E285FF |
| sRGBB (r, g, b) | (226, 133, 255) |
| HSV (h, s, v) | (286°, 48%, 100%) |
| CIELChuv (L, C, h) | (70, 91, 295°) |
| Source | Crayola |
| ISCC–NBS descriptor | Vivid purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is the rich tone of mauve called mauve by Crayola.
French mauve (deep mauve)
| Mauve (Pourpre.com) | |
|---|---|
| Color coordinates | |
| Hex triplet | #D473D4 |
| sRGBB (r, g, b) | (212, 115, 212) |
| HSV (h, s, v) | (300°, 46%, 83%) |
| CIELChuv (L, C, h) | (63, 76, 308°) |
| Source | Pourpre.com[18] |
| ISCC–NBS descriptor | Vivid purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is the deep tone of mauve that is called mauve by Pourpre.com,[19] a color list widely popular in France.
Opera mauve
| Opera mauve | |
|---|---|
| Color coordinates | |
| Hex triplet | #B784A7 |
| sRGBB (r, g, b) | (183, 132, 167) |
| HSV (h, s, v) | (319°, 28%, 72%) |
| CIELChuv (L, C, h) | (61, 34, 324°) |
| Source | ISCC-NBS[20] |
| ISCC–NBS descriptor | Light reddish purple |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is opera mauve.
The first recorded use of opera mauve as a color name in English was in 1927.[21]
Mauve taupe
| Mauve taupe | |
|---|---|
| Color coordinates | |
| Hex triplet | #915F6D |
| sRGBB (r, g, b) | (145, 95, 109) |
| HSV (h, s, v) | (343°, 34%, 57%) |
| CIELChuv (L, C, h) | (46, 31, 354°) |
| Source | ISCC-NBS[22] |
| ISCC–NBS descriptor | Grayish purplish red |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is mauve taupe.
The first recorded use of mauve taupe as a color name in English was in 1925.[23]
Old mauve
| Old mauve | |
|---|---|
| Color coordinates | |
| Hex triplet | #673147 |
| sRGBB (r, g, b) | (103, 49, 71) |
| HSV (h, s, v) | (336°, 52%, 40%) |
| CIELChuv (L, C, h) | (28, 32, 348°) |
| Source | ISCC-NBS[24] |
| ISCC–NBS descriptor | Dark purplish red |
| B: Normalized to [0–255] (byte) | |
The color displayed at right is old mauve.
The first recorded use of old mauve as a color name in English was in 1925.[25]
The normalized color coordinates for old mauve are identical to wine dregs, which was first recorded as a color name in English in 1924.[26]
See also
- Shades of purple
- Malvaria (Pyroluria), from the term mauve factor in Orthomolecular psychiatry
References
- ^ The color displayed in the color box above matches the color called mauve in the 1930 book by Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill; the color "mallow" is displayed on page 125, Plate 51, Color Sample I3 Note: It is stated in A Dictionary of Color that mallow and mauve are two different names used in English to refer to exactly the same color—the name mallow came into use in 1611 and mauve came into use as its synonym in 1856—see under the entry for each name on page 198 in the Index. See also discussion of the color Mallow (Mauve) on page 166.
- ^ Brians, Paul. "Mauve". Common Errors in English. Washington State University. Archived from the original on February 25, 2008. Retrieved February 26, 2008.
- ^ "mauve". Oxford Dictionaries (British & World English). July 31, 2012. Archived from the original on July 31, 2012. Retrieved September 1, 2022 – via web.archive.org.
- ^ Webster's New World Dictionary of the American Language, College Edition (1964): "any of several shades of delicate purple."
- ^ Maerz and Paul. A Dictionary of Color. New York: 1930, McGraw-Hill. p. 198
- ^ Maerz and Paul. A Dictionary of Color. New York: 1930, McGraw-Hill. p. 198; Color Sample of Mallow: p. 125, Plate 51, Color Sample I3
- ^ Jubilee of the discovery of mauve and of the foundation of the coal-tar colour industry by Sir W. H. Perkin Archived August 3, 2020, at the Wayback Machine (1906) - digital facsimile from the Linda Hall Library
- ^ Travis, Anthony S. (1993). The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe. Bethlehem: Lehigh Univ. Press. p. 53. ISBN 978-0934223188.
- ^ St. Clair, Kassia (2016). The Secret Lives of Colour. London: John Murray. pp. 169–171. ISBN 9781473630819. OCLC 936144129.
- ^ Travis, Anthony S. (1993). The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe. Bethlehem: Lehigh Univ. Press. pp. 45–6. ISBN 978-0934223188.
- ^ Garfield, S. (2000). Mauve: How One Man Invented a Colour That Changed the World. Faber and Faber, London, UK. ISBN 978-0-571-20197-6.
- ^ Garfield, Simon (September 21, 2000). "Simon Garfield on mauve". The Guardian. ISSN 0261-3077. Retrieved May 27, 2020.
- ^ Blakemore, Erin. "How Malaria Gave Us Mauve". Smithsonian Magazine. Retrieved May 27, 2020.
- ^ Jackson, Shelley. "Colors / Mauve | Shelley Jackson". cabinetmagazine.org. Retrieved May 27, 2020.
- ^ Travis, Anthony S. (1993). The Rainbow Makers: The Origins of the Synthetic Dyestuffs Industry in Western Europe. Bethlehem, PA: Lehigh Univ. Press. p. 61. ISBN 978-0934223188.
- ^ History of Dyes from 2600 BC to 20th Century - natural dyes, synthetic, by Susan C. Druding, 1982
- ^ Thomas Beer (1926). The Mauve Decade: American Life At The End Of The Nineteenth Century. A. A. Knopf. Archived from the original on March 3, 2016. Retrieved February 5, 2012.
- ^ Bilik, Yan. "Couleur mauve : définition et codes couleur". pourpre.com. Archived from the original on February 3, 2020. Retrieved January 22, 2020.
- ^ "Archived copy". Archived from the original on December 8, 2016. Retrieved December 19, 2011.
{{cite web}}: CS1 maint: archived copy as title (link) CS1 maint: bot: original URL status unknown (link) - ^ "Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Oa through Oz". November 22, 2012. Archived from the original on November 22, 2012. Retrieved January 9, 2025.
- ^ Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill Page 200; Color Sample page 107 Plate 42 Color Sample H5--Opera Mauve
- ^ "Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Ma through Mz". November 22, 2012. Archived from the original on November 22, 2012. Retrieved January 9, 2025.
- ^ Maerz and Paul A Dictionary of Color New York: 1930 McGraw-Hill Page 203; Color Sample of Mauve Taupe Page 37 Plate 7 Color Sample C8--Mauve Taupe
- ^ "Retsof online version of ISCC-NBS Dictionary of Colo(u)r Names - Oa through Oz". August 22, 2017. Archived from the original on August 22, 2017. Retrieved January 9, 2025.
- ^ Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill Page 200; Color Sample of Old Mauve: Page 109 Plate 46 Color Sample I5
- ^ Maerz and Paul A Dictionary of Color New York:1930 McGraw-Hill Page 207; Color Sample of Wine Dregs Page 37 Plate 7 Color Sample L7
External links
Media related to Mauve at Wikimedia Commons
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