Ensiklopedia Dunia

Technopedia Center

Faculty of Engineering and Computer Science
S1 Informatics S1 Information Systems S1 Information Technology S1 Computer Engineering S1 Electrical Engineering S1 Civil Engineering

faculty of Economics and Business
S1 Management S1 Accountancy

Faculty of Letters and Educational Sciences
S1 English literature S1 English language education S1 Mathematics education S1 Sports Education

Monarch (marque) - Wikipedia

From Wikipedia, the free encyclopedia

The topic of this article may not meet Wikipedia's notability guidelines for products and services. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "Monarch" marque – news · newspapers · books · scholar · JSTOR (June 2023) (Learn how and when to remove this message)

Monarch
1948 Monarch sedan
Overview
Manufacturer	Ford Motor Company of Canada
Production	1946–57, 1958–61
Body and chassis
Body style	2-door sedan 4-door sedan 2-door coupe 2-door hardtop 4-door hardtop 2-door convertible 2-door station wagon 4-door station wagon
Layout	FR layout
Related	Mercury

Monarch was an automobile marque produced by Ford Canada from 1946 through 1957 and from 1959 to 1961. The Monarch was marketed as its own brand of car rather than as a Ford, with its own model names which included Richelieu, Lucerne and Sceptre.^[1]

Overview

The Monarch was introduced on 23 March 1946.^[2] Based on the contemporary Mercury, it had Canadian market-specific trim, unique grilles, taillights and other trim to marginally differentiate them from their Mercury relatives.^[3] Initially marketed simply as the Monarch, later model names included Richelieu, Lucerne and Sceptre. These were variations of the Mercury Eight (later the Monterey), Montclair and Park Lane models, respectively. The Monarch line provided Canadian Ford dealerships a product to sell above its Ford-badged models, in the medium-price field. Ford of Canada also built the Meteor range for its Lincoln-Mercury dealers to sell below its Mercury-badged models. This was typical practice in the Canadian market, where smaller towns might have only a single dealer who was expected to offer a full range of products in various price classes.

The Monarch line of vehicles was discontinued for 1958 when the Edsel was introduced, but the poor acceptance of the Edsel led Ford to reintroduce Monarch for 1959. With a drop in medium-priced vehicle sales in the early 1960s, and the introduction of the similarly priced Ford Galaxie, the Monarch brand was dropped again after the 1961 model year, with approximately 95,450 cars built in 15 years.^[4]^[5]

Modified 1947 Monarch Coupe
1949 Monarch Sport Sedan
1951 Monarch Sport Sedan
1953 Monarch Two-Door Sedan (with non-standard wheels)
1954 Monarch Lucerne Convertible
1955 Monarch Richelieu Four-Door Sedan
1956 Monarch Richelieu Four-Door Phaeton
1957 Monarch Lucerne Phaeton Coupe
1959 Monarch Lucerne
1960 Monarch Lucerne
1961 Monarch

References

^ Royal Symbols and the Canadian Car, www.canadianautomotivemuseum.com Retrieved 19 January 2024
^ James K. Wagner and Jeffery I. Godshall, Maple Leaf Mutants - Ford's Canadian Cousins, Automobile Quarterly, Volume 32, Number 2, October 1993, pages 88 to 109
^ "Monarch". www.ford.ca. Retrieved 2023-09-21.
^ Zavitz, Perry (1985). Canadian Cars, 1946-1984. Baltimore: Bookman Publishing. p. 22. ISBN 0934780439.
^ Dammann, George H.; Wagner, James K. (1987). The Cars Of Lincoln-Mercury. Sarasota, Florida: Crestline Publishing Co. ISBN 978-0912612263.

Ford Motor Company

Divisions/
marques

Current	Ford Raptor Lincoln
Discontinued	Comet (1960–61) Continental (1956–59) Edsel (1956–59) Fordson (1917–64) Frontenac (1960) Mercury (1938–2011) Merkur (1985–89) Meteor (1949–76) Monarch (1946–61) Thames (1939–65)

Subsidiaries

Current	Automotive Components Holdings Changan Ford (China) Australia Argentina Brazil Canada Credit Europe France Germany Ireland Italia Romania United Kingdom New Zealand Philippines Quick Lane Southern Africa
Former	Aston Martin Chariot Cosworth Ford Aerospace FPV Ford India Ford Japan Hertz Corporation Jaguar Daimler Company Kwik-Fit Land Rover New Holland Agriculture Premier Automotive Group Special Vehicle Operations Special Vehicle Team Spin Th!nk Troller Visteon Volvo

Joint ventures and
shareholdings

Current	AutoAlliance International (50%) AutoAlliance Thailand Changan Ford (50%) Ford Lio Ho Ford Otosan (41%) Ford Vietnam (60%) Jiangling Motors (32%)
Former	Argo AI (42%) AutoLatina (Argentina/Brazil) Automotive Fuel Cell Cooperation (49.9%) Changan Ford Mazda (China) Ford Sollers (Russia) Ford Union (Belarus) Getrag Ford Transmissions (50%) Matford (France) Samcor (South Africa) Troller (Brazil)

Facilities and
products

World Headquarters
Detroit Corktown campus properties
- Michigan Central Station
- Roosevelt Warehouse
Engines
Factories
Motorcraft
- Mercon
Platforms
Proving grounds
Transmissions
Vehicles

People

Designers
Ford Family
Henry Ford (Founder)
William Clay Ford Jr. (Executive Chairman)
Jim Farley (CEO)
List of leaders

Racing teams