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MyDeal

Company type	Division
Industry	Online retail, Consumer electronics, Marketplace
Founded	2011 (2011) in Melbourne, Victoria, Australia
Founder	Sean Senvirtne
Headquarters	Melbourne, Victoria, Australia
Key people	CEO: Sean Senvirtne Chief Marketing Officer: Ryan Gracie^[1] CTO: Matthew Hosking COO: Joshua Mangan
Products	Homewares, Furniture, Electronics, Fashion
Owner	Woolworths Group
Website	www.mydeal.com.au

MyDeal is an e-commerce platform operating as an online marketplace.

History

Sean Senvirtne, an Australian entrepreneur, founded MyDeal and also currently serving as its CEO.^[2] Between 2007 and 2011, while working on advertising packages, Senvirtne conceptualized the idea for MyDeal, leading to its establishment.^[3]^[4]

In 2021, MyDeal expanded^[5]^[6] its executive team by appointing Ryan Gracie as its first Chief Marketing Officer (CMO).^[7] Prior to joining MyDeal, Gracie was part of Catch.com.au. This appointment preceded MyDeal's comprehensive rebranding initiative.^[8]

In September 2022,^[9] it was acquired by Woolworths Group,^[10] a major retail company in Australia.

In October 2022, MyDeal experienced a significant data breach, where personal information of approximately 2.2 million customers was exposed.^[11] The breach included names, email addresses, and phone numbers. Woolworths Group promptly responded, apologizing for the incident and taking immediate steps to secure the compromised data and prevent future breaches.^[12]

References

^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
^ White, Kye (December 7, 2021). "How MyDeal grew its sales 10x in only five years". SmartCompany.
^ Powell, Dominic (August 16, 2016). "How MyDeal founder Sean Senvirtne bootstrapped his way to build a $30 million online retail business". SmartCompany.
^ Waters, Cara (October 19, 2020). "MyDeal joins the e-commerce IPO bandwagon". The Sydney Morning Herald.
^ "MyDeal ponders IPO after 'maturing' and making a profit". Australian Financial Review. August 26, 2019.
^ Moore, Bronte (October 16, 2020). "MyDeal.com.au seeks $40m IPO as Aussie tech boom rolls on".
^ Macdonald, Anna (May 24, 2021). "MyDeal appoints its first chief marketing officer from Catch.com.au". Mumbrella.
^ Macdonald, Anna (August 18, 2021). "MyDeal launches new brand identity with a smiling 'y'". Mumbrella.
^ "Woolworths defends $243m offer for MyDeal". Australian Financial Review. May 20, 2022.
^ Sharples, Sarah (May 23, 2022). "Woolworths offers to buy MyDeal for $243m". news.com.au. Retrieved May 21, 2024.
^ "Woolworths says 2.2 million MyDeal customers' details exposed in data breach". The Guardian. Australian Associated Press. October 15, 2022.
^ "Woolworths CEO apologises for MyDeal data breach". Australian Financial Review. October 26, 2022.

v t e Woolworths Group (Australia)
Supermarkets	Woolworths Supermarkets Woolworths Metro Woolworths New Zealand Countdown Woolworths New Zealand FreshChoice SuperValue Milkrun
General merchandise	Big W
Other	HealthyLife MyDeal PetCulture PFD Food Services
Former divisions	Big Fresh Endeavour Group BWS Dan Murphy's Langton's Caltex Woolworths Dick Smith Flemings Food For Less Foodtown Georgie Pie Home Hardware Masters Home Improvement Plants Plus Price Chopper Safeway Tandy Electronics Thomas Dux Grocer
Related	List of Woolworths Group companies Everyday Rewards 2006 Progressive Enterprises dispute Langton's Classification of Australian Wine

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