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  3. Omoda - Wikipedia
Omoda - Wikipedia
From Wikipedia, the free encyclopedia

Omoda
Company typeDivision
IndustryAutomotive
Founded2022; 4 years ago (2022)[1]
HeadquartersWuhu, Anhui, China
Area served
Worldwide (except China)
Key people
Shawn Xu (Omoda & Jaecoo CEO)[2]
ProductsAutomobiles
ParentChery Automobile
Websiteomodajaecoo.com

Omoda is a brand of Chinese vehicle manufacturer Chery Automobile that was established in 2022. As a sub-division of Chery International,[3] Omoda and Jaecoo are two sister brands owned by Chery that are only marketed outside China to support its export strategy. Omoda is typically positioned as a more premium brand compared to the more mainstream Chery brand.[4] In many markets, the brand shares the same dealers with Jaecoo.[5]

According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern".[6] In Iran, the brand is known as Ecoda.[7][8]

History

Omoda and Jaecoo brand launch in Wuhu, Anhui

In June 2022, the decision to separate the Omoda family from the Chery marque and establish it as an independent brand was announced for the Russian market. The global debut of the Omoda marque was held in April 2023 in Wuhu, Anhui, China, alongside the Jaecoo marque. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China). In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company.[9]

Chery president Zhang Guibing mentioned that Omoda will serve customers who are part of the "Fashion Elite", a group of fashion-oriented customers that are "dynamic, avantgarde, and fashion-centric".[10][11] Omoda's brand direction is headed by Steve Eum, Vice President & General Manager of Design for Chery in China.[12]

In April 2024, Omoda introduced the Omoda C7 in Wuhu, Anhui.[13] In April 2025, Omoda introduced the Omoda C3.

By August 2025, 27 months after their brand introduction, Omoda and Jaecoo had jointly reached 600,000 vehicle sales worldwide.[14]

Markets

Europe

Western Europe

An Omoda-Jaecoo dealership in Brentwood, Essex, UK

Omoda entered Western European markets in 2024, starting with Spain in March 2024.[15] In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build Omoda vehicles in a former Nissan factory in Barcelona, Spain.[16] The brand entered United Kingdom in May 2024, selling the Omoda 5 and Omoda E5.[17] Omoda officially debuts in Italy in July 2024 alongside Jaecoo, with the Omoda 5 model.[18]

Russia

The establishment of Omoda as an independent brand was announced for the Russian market in June 2022, making Russia the first country to receive the brand. According to Chery, Omoda brand cars in Russia will occupy the middle-high segment above the Chery brand, and below the Exeed brand. The company mentioned the Omoda marque would be a "worthy alternative" to Japanese and German brands that have suspended their activities in Russia.[19]

Its first product, the Omoda C5 went on sale in Russia in October 2022.[20][21][22]

South Africa

In April 2023, the Omoda marque was introduced in South Africa as a "luxury" brand. While Omoda is a separate business unit in the market, Omoda brand cars are sold through Chery dealerships, and supported by Chery's parts supply and customer support.[4]

Mexico

Omoda cars in a dealership in Mexico

In May 2023, Omoda in Mexico became an independent brand from Chery (Chirey in Mexico), resulting in the rebranding of the Chirey Omoda 5 as the Omoda C5. The marque also announced the planned release of the Omoda O5 and Omoda C5 EV, and will open 70 dealers across the country shared with the upcoming Jaecoo brand.[23][24]

Products

  • Omoda 4 Ultra
    Omoda 4 Ultra
  • Omoda C5/5
    Omoda C5/5
  • Omoda E5
    Omoda E5
  • Omoda C7/7
    Omoda C7/7
  • Omoda C9/9
    Omoda C9/9
  • Omoda S5/O5 GT
    Omoda S5/O5 GT
  • Omoda S5/O5
    Omoda S5/O5

See also

References

  1. ^ "Chery представит в России новый отдельный бренд Omoda". autoreview.ru (in Russian). 20 June 2022. Retrieved 18 May 2023.
  2. ^ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 27 April 2024. Retrieved 8 May 2024.
  3. ^ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 27 April 2024. Retrieved 3 December 2024.
  4. ^ a b "Chery's luxury brand Omoda launches in SA with C5 - the compact SUV is hard to fault". News24. Retrieved 19 April 2023.
  5. ^ "Chinese luxury car brand OMODA prepping for South African launch". 702. Retrieved 18 May 2023.
  6. ^ "Omoda launched in South Africa with eye catching prices". TimesLive. Retrieved 18 May 2023.
  7. ^ "ادغام سیستم هوشمند اکودا و لوکانو با DeepSeek؛ گام بلند در آینده خودروهای هوشمند". www.khodrobank.com (in Persian). Retrieved 11 March 2025.
  8. ^ الهی, هاتف فرج (26 January 2025). "عرضه ۴ محصول اکودا و لوکانو در ایران تا پایان سال ۲۰۲۵". اسب بخار (in Persian). Retrieved 11 March 2025.
  9. ^ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com (in Chinese). Archived from the original on 21 May 2023. Retrieved 21 May 2023.
  10. ^ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 21 April 2023. Retrieved 18 May 2023.
  11. ^ "Chery Spins Off Omoda & Jaecoo Brands For Lifestyle Buyers". www.dsf.my. 19 April 2023. Retrieved 18 May 2023.
  12. ^ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 21 April 2023. Retrieved 20 May 2023.
  13. ^ "Chery Omoda 7 unveiled – sporty SUV with 1.5 TGDi PHEV tech, gaming-style interior, sliding touchscreen - paultan.org". Paul Tan's Automotive News. 28 April 2024. Retrieved 29 April 2024.
  14. ^ Omoda. "OMODA & JAECOO surpass 600,000 global sales as local demand accelerates". Omoda. Retrieved 17 August 2025.
  15. ^ Llorente, Javier; Potter, Brian (6 March 2024). "Omoda arrives in Europe, starting with Spain". Motor1 UK. Retrieved 17 May 2024.
  16. ^ "Chery, EV Motors form JV to build cars in Spain". Automotive News Europe. Reuters. 16 April 2024. Retrieved 5 May 2024.
  17. ^ Warrick, Jack (31 May 2024). "Omoda launches in the UK, taking pre-reservations for two SUVs". Autocar. Archived from the original on 31 May 2024. Retrieved 13 June 2024.
  18. ^ Pezzi, Gianluca (5 July 2024). "Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5". Quotidiano Motori (in Italian). Retrieved 7 October 2024.
  19. ^ Nadezhdin, Mikhail (21 June 2022). "Chery вместо «японцев» и «немцев»: каким будет бренд Omoda в России". Kitajskie avtomobili (in Russian). Retrieved 18 May 2023.
  20. ^ "Кроссовер Omoda C5 выходит на российский рынок: комплектации и цены". autoreview.ru (in Russian). 11 October 2022. Retrieved 18 May 2023.
  21. ^ "Все, что нужно знать о новом Chery Omoda C5 2022 года — последние новости". Цены, комплектации, фото и технические характеристики авто - NaAvtoTrasse.ru (in Russian). 18 October 2022. Retrieved 18 May 2023.
  22. ^ Budrina, Lisa (17 May 2023). "Почти половина мировых продаж Omoda приходится на Россию" [Almost half of Omoda's global sales come from Russia]. Motor.ru (in Russian).
  23. ^ "Omoda Arrives In Mexico With Two New Cars Grupo Milenio". nationworldnews.com. 17 May 2023. Retrieved 18 May 2023.
  24. ^ "Omoda llega a México con la C5 y O5, próximamente llegarán C5 EV y O5 GT". soloautos.mx (in Mexican Spanish). Retrieved 20 May 2023.
  25. ^ "Omoda 3 Lux | Voitures d'occasion à Casablanca | Avito.ma". Avito Maroc. 26 September 2025. Retrieved 29 September 2025.
  26. ^ DriveIN. "Omoda 3 fait ses premiers pas au Maroc". Drive IN. Retrieved 29 September 2025.
  27. ^ Attwood, James (27 March 2024). "New Omoda and Jaecoo brands plot rapid UK expansion". Autocar. Retrieved 14 May 2024.
  28. ^ "Новые автомобили Omoda C7 и Omoda C9 представят в 2022 году на автошоу в Китае". jupiter-auto.com (in Russian). Archived from the original on 18 May 2023. Retrieved 18 May 2023.
  29. ^ Bosch, Charl (25 August 2023). "WATCH: Omoda surprises Kyalami by showing incoming new C9". The Citizen. Retrieved 27 August 2023.
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