 | |
| Type | Sports news |
|---|---|
| Format | Online |
| Owner(s) | OutKick Media, LLC |
| Founder | Clay Travis |
| Publisher | Fox Corporation |
| Editor | Gary Schreier |
| Staff writers | Clay Travis, Tomi Lahren, Dan Dakich, Jonathan Hutton, Chad Withrow, Charly Arnolt, Trey Wallace, Armando Salguero, Bobby Burack, David Hookstead, Joe Kinsey, Geoff Clark, Tyrus |
| Founded | 2011 |
| Political alignment | Right-wing |
| Language | English |
| City | Nashville, Tennessee |
| Country | United States |
| Website | www |
OutKick is an American sports and commentary website owned by Fox Corporation. Founded by Clay Travis in 2011, the site features news, opinion pieces, and podcasts surrounding sports and popular culture.
After having already been involved in synergies and syndication deals with its Fox Sports division, Travis sold OutKick Media to Fox Corporation in 2021. Since the sale, the site has also increasingly collaborated with its Fox News division.
History
Foundation
The site was founded in 2011 by Clay Travis as OutKick the Coverage (OKTC).[1] In 2013, Travis entered into an agreement to license OKTC to Fox Sports, with its posts being syndicated as part of FoxSports.com content, and the site being cross-promoted as a Fox College Football blog.[2][3] In 2015, after having joined Fox Sports 1 as a contributor to its college football coverage, Travis signed an overall deal with Fox Sports that included television, radio, and digital roles, and a renewal of its licensing agreement for OutKick the Coverage.[4][5] On September 6, 2016, Fox Sports Radio premiered OutKick the Coverage with Clay Travis as its new morning drive show.[6][7]
In June 2020, Jason Whitlock, an ex-Fox Sports host, joined the company. As part of an accompanying rebranding, the site's title was also shortened to simply OutKick.[8][9] Despite buying a one-third stake in the company when he joined, Whitlock quickly entered a feud with the other two owners, Travis and Sam Savage, as Savage had been with the company at the start, and as such never "purchased" a stake in the company. Whitlock spent $500,000 for his stake. Whitlock argued that Savage was not putting his "sweat" into the company, and issued an ultimatum: either Savage invests $500,000 into the company, or he will leave. This investment never came and Whitlock left OutKick in early 2021.[10]
Fox acquisition
On May 6, 2021, Fox Sports' parent company Fox Corporation announced that it would acquire OutKick Media for an undisclosed amount; Travis stated that the sale would help to "further [accelerate] the growth of our audience".[11] Variety assessed OutKick as having similarities in content and audience to Barstool Sports, which also saw a massive increase in internet popularity from 2020 to 2021.[12][13] On May 27, 2021, Travis announced that he would leave the OutKick radio show to host The Clay Travis and Buck Sexton Show, a conservative talk radio show being billed as a successor to The Rush Limbaugh Show.[14][15]
The website hired social media personality Tomi Lahren as a new personality to host its afternoon opinion talk-show in June 2022.[16]
After its acquisition by Fox, OutKick grew from 10 employees prior to the acquisition to over 50, and opened a new larger office in Nashville in March 2023.[17]
On July 31, 2023, Fox News streaming service Fox Nation began to carry OutKick video content, including episodes of its shows OutKick The Show, Tomi Lahren Is Fearless and Gaines For Girls following their premieres on OutKick and YouTube.[18]
On January 25, 2024, it was announced that wrestler Tyrus—a Fox News contributor and regular panelist on its talk show Gutfeld!—would helm a new show for the platform entitled Maintaining with Tyrus.[19] As of 2024, OutKick's annual revenue was estimated at somewhere between $345,000 and $620,000.[20] In September 2025, Travis revealed on the OutKick The Show podcast that an OutKick television program was in development for Fox Sports 1.[21]
Content
OutKick features news and opinion articles relating to sports, pop culture, and sports betting.[1]
OutKick describes itself as being a conservative alternative to mainstream sports news outlets that serve the "elite, left-leaning minority instead of the American sports fan", and stated that it aimed to "[expose] the destructive nature of ‘woke’ activism".[22] with Travis presenting an alleged liberal bias by ESPN in its reporting on Michael Sam (the first openly gay player to be drafted to an NFL team) and U.S. national anthem protests as examples.[22]
References
- ^ a b McCarthy, Michael (May 4, 2020). "Clay Travis Bets Big On Outkick The Coverage's Future". Front Office Sports. Retrieved April 5, 2024.
- ^ Travis, Clay (July 3, 2013). "Sources: Meyer alleged UF violation". Fox Sports. Archived from the original on July 5, 2013. Retrieved July 21, 2025.
- ^ Bucholtz, Andrew (April 16, 2015). "Can Fox Sports withstand the chorus of criticism for Clay Travis and Outkick the Coverage?". Awful Announcing. Retrieved July 22, 2025.
- ^ Rau, Nate. "Clay Travis finds new home with Fox Sports megadeal". The Tennessean. Retrieved July 22, 2025.
- ^ Rau, Nate. "Transcript of Clay Travis interview". The Tennessean. Retrieved July 22, 2025.
- ^ Ink, Radio (July 17, 2018). "Fox Sports Renews Clay Travis". Radio Ink. Retrieved July 22, 2025.
- ^ Ink, Radio (September 1, 2016). "Travis Joins Morning Crew At Fox Sports Radio". Radio Ink. Retrieved July 22, 2025.
- ^ Bleier, Evan. "Ex-Fox Sports Host Jason Whitlock Joining Clay Travis at Outkick". insidehook.com. Retrieved August 3, 2023.
- ^ McCarthy, Michael (June 30, 2020). "Jason Whitlock Drives New Readers To Rebranded Outkick". Front Office Sports. Retrieved April 5, 2024.
- ^ Bleier, Evan. "Jason Whitlock Reveals Why He Left Clay Travis and Outkick". insidehook.com. Retrieved August 3, 2023.
- ^ Steinberg, Brian (May 5, 2021). "Fox Buys Clay Travis' 'Outkick' Sports-News Site". Variety. Retrieved July 22, 2025.
- ^ "Fox Buys Clay Travis' 'Outkick' Sports-News Site". Variety. May 5, 2021. Retrieved August 3, 2023.
- ^ Strauss, Ben. "Clay Travis's Outkick to be acquired by Fox Corporation". The Washington Post. Retrieved August 3, 2023.
- ^ Contes, Brandon (May 27, 2021). "Clay Travis Ditching Sports Radio for Rush Limbaugh's Show Because: People Love 'My Repudiation of Everything Woke in our Culture'". Mediaite. Retrieved July 22, 2025.
- ^ Steele, Anne (May 27, 2021). "Rush Limbaugh's Radio Show to Be Taken Over by Clay Travis and Buck Sexton". Wall Street Journal. ISSN 0099-9660. Retrieved May 27, 2021.
- ^ Mastrangelo, Dominick (June 2, 2022). "Tomi Lahren inks deal with conservative media outlet Outkick". The Hill. Retrieved August 3, 2023.
- ^ Rau, Nate (March 15, 2023). "Outkick expands presence in Nashville". Axios. Retrieved August 3, 2023.
- ^ "'OutKick' Shows Launch On Fox Nation". tvnewscheck.com. July 31, 2023. Retrieved August 3, 2023.
- ^ Weprin, Alex (January 25, 2024). "Fox News Contributor Tyrus to Host Interview Series for Outkick (Exclusive)". The Hollywood Reporter. Retrieved January 25, 2024.
- ^ "OutKick Net Worth and Earnings (March 2024)". Net Worth Spot. March 1, 2024. Retrieved March 13, 2024.
- ^ Keeley, Sean (September 6, 2025). "'The OutKick Show' with Clay Travis coming soon to FS1". Awful Announcing. Retrieved September 7, 2025.
- ^ a b "Once an Escape, Sports Talk Embraces Politics". The New York Times. February 10, 2024. Retrieved April 5, 2024.
{{cite web}}: CS1 maint: deprecated archival service (link)
