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  2. World Encyclopedia
  3. Pinoy Box Office - Wikipedia
Pinoy Box Office - Wikipedia
From Wikipedia, the free encyclopedia
This article is about a television channel formerly known as Viva Cinema until 2003. For the TV channel launched in 2009 as Viva Cinema, see Viva Cinema.
For other uses, see PBO.

Pinoy Box Office
"Una Ka Rito"
CountryPhilippines
Broadcast areaWorldwide
NetworkViva Networks
Programming
LanguagesFilipino
English
Picture format480i (SDTV)
1080i (HDTV)
Ownership
OwnerViva Communications
Sister channelsViva Cinema
Tagalized Movie Channel
Sari-Sari Channel
Viva TV Plus
History
LaunchedMay 6, 1996 (1996-05-06)
Former namesViva Cinema (1996–2003)
Availability
Terrestrial
Cignal TV
(Nationwide)		Channel 41
SatLite
(Nationwide)		Channel 31
SkyTV
(Metro Manila)		Channel 91
G Sat
(Nationwide)		Channel 45

Pinoy Box Office (PBO; stylized in lowercase as pbo) is a Philippine pay television film channel owned by the Philippine media company Viva Communications. Its programming consists of films produced and distributed by Viva Films.[1] Aside from films, PBO occasionally plays music videos from recording artists under Viva, concerts of its artists, and some original TV series and a few talk shows (including Anong Ganap) exclusive to the channel and Island Living.

Former PBO logo used from August 1, 2003 to February 28, 2015
Former PBO logo used from March 1, 2015 to October 17, 2020 before major rebranding

History

Plans to launch the channel were unveiled on December 7, 1994, with the launch date set to somewhere between June and August 1995. It would be broadcast using the then-new AsiaSat 2 satellite. STAR and Viva would co-produce 130 new titles a year.[2]

The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as STAR in 2001) in Hong Kong.

On July 10, 2003, STAR announced that the joint venture with Viva Entertainment would not be renewed after Viva Entertainment acquired the remaining stake of the channel from STAR Group Limited, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.[3]

PBO officially launched on August 1, 2003, replacing Viva Cinema in its channel space. This followed the termination of the brand licensing agreement between Viva Entertainment and STAR Group Limited, resulting in Viva Cinema’s closure on July 31, 2003.

On August 1, 2021, after Viva TV was renamed as Viva Cinema, PBO features films produced and distributed by Viva Films which were released at most 26 years behind the current year, as well as Anong Ganap?.

Movie Jocks

See also

References

  1. ^ "Pinoy Box Office". pbo.com.ph. Retrieved May 5, 2023.
  2. ^ "Star to launch Filipino film service". Business Times. December 8, 1994. Retrieved December 23, 2023.
  3. ^ "Pinoy Box Office". www.pbo.com.ph. Retrieved August 12, 2023.
Sunting pranala
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