Redha Medjellekh

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Redha Medjellekh is a choreographer and filmmaker, who has created over 40 films in the form of viral videos, documentaries, short films, and ad campaigns.^[1]

His recent entrepreneurial projects, including his company, Red is Dancing, have attracted over 120 million video views and 128 thousand followers in the past year.^[2]

Viral video production

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Redha founded Red is Dancing in 2015, a creative agency specializing in dance. Based in Paris and New York City Red is Dancing has a varied roster of clients, including: Alvin Ailey American Dance Theater,^[3] Red Bull Dance, Credo Beauty, Ibis Hotel, The Voice France, Universal Music, Gaumont and Target.^{[citation needed]} The company has also created collaborations with renowned institutions like the Brooklyn Museum, The Wythe Hotel in Williamsburg, Brooklyn and Redha's artist residency 836M based in San Francisco.^[4]^[5]

In 2016, Redha's video response to the Paris terror attacks "Paris is Kissing", received features and shares across platforms, and around the world. A year later, Redha's video "Am I Paris", featuring renowned dancer Skorpion, received a Vimeo Staff pick of the month.^[6]^[7]^[8]

Even when working with corporate clients, Redha's videos always strive to have strong storylines and social commentary, uplifted his mission of "Dance no Matter What".^[9]^[10]

References

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^ La Gorce, Tammy. "How a Dance Video Director Spends His Sundays". The New York Times. Retrieved 30 July 2020.
^ "Red is Who". Red is Dancing. Retrieved 30 July 2020.
^ "Just Dance: Alvin Ailey dancers on Rue Montorgeuil in Paris". NOWNESS. Retrieved 7 July 2020.
^ "Redha Medjellekh". 836M Artist Residency. Retrieved 7 July 2020.
^ "The Ailey School Tribute to Judy Chicago's "The Dinner Party" will Move you into the Weekend". Elle. Retrieved 7 July 2020.
^ "VIDÉO. De la danse et des baisers dans les rues de Paris pour un projet dirigé par Redha Medjellekh". HuffPost. Retrieved 7 July 2020.
^ "De la danse et des baisers dans les rues de Paris pour un projet dirigé par Redha Medjellekh". Yahoo. yahooactualites. Retrieved 7 July 2020.
^ "VideoArt". VideoArt.net. Retrieved 7 July 2020.
^ "Donald Trump's Most Outrageous Quotes, Performed by Dancers". Newsweek. Retrieved 7 July 2020.
^ "Paris is kissing, un vibrant hommage à la capitale plein d'amour et de danse". Konbini.com. Retrieved 7 July 2020.

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