Ensiklopedia Dunia

Technopedia Center

Faculty of Engineering and Computer Science
S1 Informatics S1 Information Systems S1 Information Technology S1 Computer Engineering S1 Electrical Engineering S1 Civil Engineering

faculty of Economics and Business
S1 Management S1 Accountancy

Faculty of Letters and Educational Sciences
S1 English literature S1 English language education S1 Mathematics education S1 Sports Education

Shake 'n Bake - Wikipedia

From Wikipedia, the free encyclopedia

(Redirected from Shake 'n' Bake)

Shake 'n Bake

Product type	Breadcrumbs
Owner	Kraft Heinz
Produced by	Kraft Foods
Country	U.S.
Introduced	1965; 59 years ago (1965)
Previous owners	General Foods
Website	kraftheinz.com/shakenbake

Shake 'n Bake is a seasoned bread crumb coating originally marketed to mimic the flavor and texture of fried chicken. Introduced in 1965 by General Foods, it is currently made under the Kraft Heinz brand.

Concept

Shake 'n Bake provides a baked alternative to foods fried in oil. The product is applied by placing raw meat or vegetable pieces in a bag containing the coating, closing the bag, and shaking it so the coating adheres to the pieces. They are then placed on a baking sheet and cooked in an oven. Shake 'n Bake has been marketed as a healthier^[1] and less-greasy alternative to frying, with slogans such as, "Shake 'n Bake: It's better than frying", and "Why fry? Shake 'n Bake".

Ingredients

This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. (December 2014) (Learn how and when to remove this message)

Shake 'n Bake Original Pork flavor contains the following ingredients: enriched wheat flour (wheat flour, niacin, iron, thiamin mononitrate Vitamin B1, riboflavin (vitamin B₂), folic acid), salt, partially hydrogenated soybean and cottonseed oil, sugar, contains less than 2% of paprika, dextrose, dried onions, spice, caramel color, yeast, annatto (color), and natural flavor. Barbecue flavor Shake 'n Bake includes sugar, maltodextrin, salt, modified food starch, spice, partially hydrogenated soybean and cottonseed oil, brown sugar, mustard seed flour, dried onions, dried tomatoes, dried garlic, beet powder (color), citric acid, natural flavor, caramel color, vinegar, and sodium silicoaluminate as an anticaking agent.

Shake 'n Bake is particularly noted for its television commercials in the 1960s, 1970s, 1980s, and 1990s, starring such child actors as Mellisa Miller (Powell County, Kentucky)Carrie Jean Cochran, Carly Schroeder, Taylor Momsen, and Philip Amelio.^{[citation needed]} In the ads, the aforementioned children help make Shake 'n Bake with their mothers, enthusiastically exclaiming, "And I helped!"

In the 70s, Shake 'N Bake had a line of advertisements featuring a butcher named Pete The Butcher who constantly promotes Shake 'N Bake to his customers. Pete the Butcher was played by John Braden.^{[citation needed]} In 1981 one of his ads included Ann B. Davis, who played Alice the housekeeper on The Brady Bunch. The ad copy includes the catchphrases, "Gotta be crispy, gotta be golden, gotta be juicy", and, "You just shake then bake, and that chicken's so crisp and juicy and golden it makes me look golden, if you know what I mean".^[2]

In 1990, two commercials were produced which show what pork chops^[3] and chicken^[4] look like after frying. They then show that pork chops and chicken are crispier, juicier, more plump, and more tender when used with Shake n' Bake than when fried. They conclude with, "Why fry? Shake n' Bake".

In 1998, a new commercial was tried with a different catchphrase: "Mama made Shake 'n Bake, and I helped".

References

^ Shake 'n Bake Ad
^ Shake 'n Bake ad Ann B. Davis (Alice) pitches Shake 'n Bake with "Pete the Butcher" in this 1981 General Foods ad.
^ 1990 Shake 'n Bake Commercial #1 (Pork)
^ 1990 Shake 'n Bake Commercial #2 (Chicken)

External links

Official website

v t e Kraft Foods current brands
Baking	Calumet Shake 'n Bake Stove Top
Beverages	Capri Sun Country Time Crystal Light Gevalia Kool-Aid Maxwell House MiO Nabob Sanka Tassimo
Condiments	A.1. Bull's-Eye Claussen Grey Poupon Kraft Mayo Miracle Whip Primal Kitchen
Convenience food	Boca Burger Jell-O Jet-Puffed Kraft Dinner Lunchables Oscar Mayer Velveeta (pasta)
Dairy	Cheez Whiz Cool Whip Dream Whip Kraft Singles Philadelphia Velveeta
Category Commons

The Kraft Heinz Company

Predecessor

Kraft Foods (1923–2012)

Divisions

Brands

Kraft

Kraft
- Kraft Macaroni and Cheese
- Kraft Easymac
- Kraft Mayo
- Kraft Singles
A1 Steak Sauce
Baker's
Boca Burger
Bulls-Eye Barbecue Sauce
Calumet
Capri Sun
Claussen
Cool Whip
Country Time
Crystal Light
Gevalia
Grey Poupon
Handi-Snacks
Jell-O
Jet-Puffed Marshmallows
Knox
Kool-Aid
Lunchables
Maxwell House
MiO
Miracle Whip
Nabob
Oscar Mayer
Sanka
Shake 'n Bake
Stove Top
Tassimo
Velveeta

Heinz

Facilities

North America
- Lofts
Asia
- Northgate
Europe
- Wigan

People

v t e General Foods Company
Predecessor	Postum Cereal Company
Ownership	Philip Morris Companies (1985–90)
Successors	JDE Peet's Kraft Foods Inc. (1990-2012) Kraft Heinz Mondelez International
Brands	Burger Chef Calumet Dream Whip Gaines-Burgers Maxwell House Oscar Mayer Rax Restaurants Shake 'n Bake Stove Top
Former brands	Gravy Train
People	C. W. Post Marjorie Post Clarence Birdseye
Related	800 Westchester Avenue
Category Commons

Categories:

Hidden categories:

Concept

Ingredients

Advertisements

References

External links