ShopStyle

From Wikipedia, the free encyclopedia

ShopStyle is a digital shopping platform owned by Ebates.^[1] Launched in 2007 as a Web search engine for fashion, it was thereafter transformed into a fashion marketplace and inspiration engine.^[2] ShopStyle lists over 14 million products across apparel, accessories, beauty, home furnishings and kids' items. It drives $1 billion in gross sales to its global network of 1,400 retailers.^[3] ShopStyle is also the commerce engine behind Collective Voice, a creator marketing company with over 14,000 bloggers, vloggers and social media users,^[4] who use ShopStyle’s platform to earn money from the sales they drive to retailers.

History

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ShopStyle was thought-up by San Francisco-based UK expat Andy Moss^[5] in 2006 while he was running local e-commerce website Cairo^{[citation needed]} and noticed that shoes were among the most popular items searched for there.^[6]^[7] The technology behind ShopStyle was created by a group of engineers Moss had met while working at Ariba (now SAP Ariba), including Trey Matteson,^[8] Garrick Toubassi^[9] and Mike Lenz.^[10] The US website launched in February 2007 with a focus on aesthetics and user experience in an attempt to recreate a magazine-like experience digitally. It was variously described as an online equivalent of a shopping mall or a shoppable digital magazine.^[7]

In September 2007 PopSugar Inc. (then Sugar Publishing) purchased ShopStyle for an undisclosed sum.^[11]^[12] After the acquisition, ShopStyle focused its efforts on broadening out the product count, retailer expansion and becoming a search engine for fashion^[13] By the end of 2015 ShopStyle’s global sites generated five million searches per week and listed 12 million products from 1,400 retailers.^[14]

In 2017, ShopStyle was bought by Ebates, known now as Rakuten Rewards. ^[15]

References

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^ "Ebates Acquires ShopStyle From PopSugar Inc". www.businesswire.com. 2017-02-24. Retrieved 2019-02-04.
^ "ShopStyle: Expansion takes it from search to digital marketplace". fashionandmash.com. 23 February 2016.
^ Shields, Mike (12 February 2016). "PopSugar Wants to Become the Mobile Shopping Cart for Fashion" – via Wall Street Journal.
^ Indvik, Lauren. "ShopStyle Launches Product to Help Influencers Monetize Instagram". Fashionista. Retrieved 2021-03-18.
^ "Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur". Roadster Blog. 2015-07-06. Retrieved 2019-02-04.
^ "Roadster's Andy Moss: A Different Kind of Silicon Valley Entrepreneur". roadster.com. 6 July 2015.
^ ^a ^b "Social Shopping at ShopStyle". businessoffashion.com. 28 April 2009.
^ "Trey Matteson". angel.co.
^ "Garrick Toubassi: Executive Profile & Biography - Businessweek". bloomberg.com.
^ "Mike Lenz". angel.co.
^ "Sugar swallows Shopstyle — battle for women online continues". venturebeat.com.
^ Malik, Om (2007-09-25). "Sugar Buys ShopStyle, Changes Name". gigaom.com. Retrieved 2021-03-18.
^ Kiss, Jemima (17 November 2008). "Elevator Pitch: ShopStyle wants to do online fashion just that little bit better". theguardian.com.
^ "ShopStyle Changing The Game For Bloggers & Retailers - Fashion Trends Daily". fashiontrendsdaily.com.
^ "Ebates Acquires ShopStyle From PopSugar Inc". Bloomberg.com. 2017-02-24. Retrieved 2023-01-26.

External links

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Official Website

Retrieved from "https://en.wikipedia.org/w/index.php?title=ShopStyle&oldid=1188271769"

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