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Surpass was a Wrigley antacid gum.

Description

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.^[1]

History

Wrigley Healthcare began shipping the gum on February 19, 2001.^[2] Sales were below the company's expectations.^[1] Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.^[3]^[4]

References

^ ^a ^b "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
^ "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
^ "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
^ "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.

External links

"Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass

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With sugar	Alert Big League Chew Big Red Bubble Tape Doublemint Hubba Bubba Juicy Fruit Wrigley's Spearmint Winterfresh
Sugar free	5 Airwaves Eclipse Ice Excel Extra Freedent Orbit Ouch! Surpass

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