TM (cellular service)

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TM (cellular service) - Wikipedia

From Wikipedia, the free encyclopedia

TM

Product type	Telecommunications company Mobile internet
Owner	Globe Telecom
Country	Philippines
Introduced	September 12, 2001; 23 years ago (2001-09-12)
Markets	Philippines
Tagline	Samahang Pina-easy
Website	www.tmtambayan.ph

TM (formerly known as Islacom, Touch Mobile, and Republika ng TM and also known as TM Tambayan) is a Filipino cellular service brand of Filipino telecommunications company Globe Telecom.

History

TM was launched on September 12, 2001, as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's value brand offering.^[1]^[2]^[3] The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.

Touch Mobile was started as the first mobile brand in the Philippines that introduced voice messaging system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and instead focused on SMS-based services.

Rebranding

In 2005, the brand was relaunched as TM "Ang Bagong Touch Mobile" (English: The new Touch Mobile), and then as TM "Pinalakas na Touch Mobile" (English: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities.

Its new name Republika ng TM (Filipino: Republic of TM) and adding three stars and the sun above the logo, and their slogan "Astig Tayo Dito!" (Filipino: We are cool here!) was introduced in 2009.

In 2019, "Republika ng TM" was rebranded as "TM Tambayan" with an updated logo heavily based on the colors on the flag of the Philippines, which the brand focused on continuous of fun and happy Filipino (also known as "FunPinoy") moments.

References

^ "Islacom launches voice messaging service". The Philippine Star. September 15, 2001. Retrieved February 29, 2024.
^ Layug, Amabelle (May 23, 2001). "Merger may drag down Globe profits". CNN. Retrieved February 29, 2024.
^ Hookway, James (November 9, 1999). "Globe Telecom Plans Islacom Merger To Create Regional Cell-Phone Giant". Wall Street Journal. Retrieved February 29, 2024.

External links

v t e Globe Telecom
Chairman Jaime Augusto Zobel de Ayala President and CEO Ernest Cu
Mobility	Globe TM
Fixed-line	BayanTel Globelines
Internet	Globe At Home
Technology	917Ventures GCash KonsultaMD Yondu
Media	Bethlehem Holdings Altimax BEAM Kroma Entertainment Anima FreebieMNL LiveMNL NYMA Paradise Rising (in partnership with 88rising) PIE (co-owned with ABS-CBN and 917Ventures) Secret Menu Upstream PH Wonder
Miscellaneous	Globe Lifestyle 0917 (clothing)
Annual revenue: PHP 166.66 billion (FY 2019) [1] Net income: PHP 22.28 billion (FY 2019) [2] Employees: 8,048 (2019) Stock symbol: (PSE: GLO)

v t e Philippine mobile phone operators
Mobile operators	Dito Globe Now Smart
Virtual operators	GOMO TM TNT
Defunct operators	ABS-CBN Mobile BellTel Cherry Prepaid Extelcom Piltel Next Mobile Red Mobile Sun

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History

Rebranding

See also

References

External links