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  3. TYR Sport - Wikipedia
TYR Sport - Wikipedia
From Wikipedia, the free encyclopedia
TYR Sport, Inc.
Company typePrivate
IndustryApparel, accessories
Founded1985 (1985)
FounderSteve Furniss
Joseph DiLorenzo
Headquarters
Seal Beach, California
,
U.S.
Area served
World-wide
Key people
Joseph DiLorenzo (CEO), Steven Locke (COO)
ProductsSwimwear, Footwear, Triathlon Apparel, Sportswear, Accessories
Websitetyr.com

TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.[1]

History

TYR was founded in Huntington Beach, California by Joseph DiLorenzo and Steve Furniss in 1985.[2]

The name TYR is a reference to the Norse god Týr.[3]

Chloe Sutton with TYR swimsuit

In 2019, Steve Furniss retired after 34 years with the company.[4]

The company expanded its portfolio by announcing in late 2021 that it would release a line of CrossFit and workout gear.[5]

In 2023, the company opened its first storefront in Roosevelt Field in Garden City.[6]

TYR was named the official footwear and eyewear partner for the 2023 SBD World’s Strongest Man competition.[7] The company was the exclusive outfitter of the USA Swimming National Team through the 2024 Olympics.[8][9]

Sponsorship

TYR sponsors many professional athletes; it dubs them Team TYR,[10] as well as the national swimming teams in the U.S.[11] and in Singapore.[12] In 2018, TYR bought the title rights to USA Swimming's domestic circuit, the Pro Swim Series.[2][13]

In 2023, it was announced that TYR would be the official outfitter for USA Diving.[14]

See also

Notes

  1. ^ Swimwear company's task: Find talent pool
  2. ^ a b Fischer, Ben (23 Aug 2018). "Recent moves have swimwear company TYR swimming with big fish". www.bizjournals.com. Retrieved 2019-06-14.
  3. ^ "Ashley Twichell, 2X World Champ, Re-signs with TYR Sport". Swimming World News. 2019-02-26. Retrieved 2019-06-14.
  4. ^ Team, Swimming World Editorial (2019-10-09). "TYR Sport Founder, Former Olympian, Steve Furniss Retires". Swimming World News. Retrieved 2024-12-02.
  5. ^ De George, Matthew (2021-11-08). "TYR Expanding Portfolio with Lines of CrossFit, Workout Gear". Swimming World News. Retrieved 2024-12-17.
  6. ^ "Tyr Sport, known for swimwear worn by Olympic athletes, opens first store, at Roosevelt Field". Newsday. 2023-10-23. Retrieved 2024-12-19.
  7. ^ "In The News: Keds, Tyr Sport, PUMA, OrthoLite, Skechers - Footwear Insight". www.formula4media.com. Retrieved 2024-12-19.
  8. ^ "Tyr Partnered As Exclusive Outfitter Of The Usa Swimming National Team Through The 2024 Olympics". www.usaswimming.org. Retrieved 2024-12-19.
  9. ^ Sanderson, Emily (2024-04-10). "USA Swimming, TYR Unveil National Team Kit for 2024 Paris Olympics". WLWT. Retrieved 2024-12-19.
  10. ^ "Team TYR Athletes | TYR". www.tyr.com. Retrieved 2018-08-06.
  11. ^ "TYR Sport Extends Partnership with U.S. Masters Swimming". SwimSwam. 2016-04-15. Retrieved 2019-06-14.
  12. ^ Keng Gene, Ng (2016-05-28). "Swimming: SSA seal record $1.6 million, five-year deal with apparel company TYR". The Straits Times. Retrieved 2019-06-14.
  13. ^ "TYR Sport Announces Position as New Title Sponsor for the 2018 TYR Pro Swim Series". PRWeb. Retrieved 2019-06-14.
  14. ^ "Tyr Becomes Official Outfitter of USA Diving". www.yahoo.com. 2023-03-24. Retrieved 2024-12-17.
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