This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) A major contributor to this article appears to have a close connection with its subject. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. Please discuss further on the talk page. (September 2018) (Learn how and when to remove this message) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (September 2018) (Learn how and when to remove this message) Some of this article's listed sources may not be reliable. Please help improve this article by looking for better, more reliable sources. Unreliable citations may be challenged and removed. (September 2018) (Learn how and when to remove this message) (Learn how and when to remove this message)

Vitamin She
Official Poster
Gujarati: વિટામીન શી
Directed by	Faisal Hashmi
Written by	Faisal Hashmi Mohsin Chavada
Produced by	Sanjay Raval
Starring	Dhvanit Thaker Bhakti Kubavat Smit Pandya
Cinematography	Shreedhar Bhatt
Edited by	Prabaahar Harsh Shah
Music by	Mehul Surti
Production company	Takshashila Entertainment
Distributed by	Rupam Enterprise
Release date	28 July 2017 (2017-07-28)
Running time	137 minutes
Country	India
Language	Gujarati
Budget	₹ 1.35 crore[1]
Box office	₹ 3.9 crore[2]

Vitamin She (Gujarati: વિટામીન શી) is a 2017 Gujarati romantic comedy-drama film directed by Faisal Hashmi and produced by Sanjay Raval. The film stars Dhvanit Thaker,^[3] with the story based on a male protagonist and his experience with love. The film also explores psychological differences between men and women.^[4] The film was released on 28 July 2017 and received a tremendous response from its audience. Vitamin She had a six-week theatre run and was declared a super hit.^[2] According to various theater owners in Gujarat, Vitamin She was one of the best produced Gujarati films in recent years after Bey Yaar, Chhello Divas, Gujjubhai The Great and Karsandas Pay & Use and made theatres crowded once again.^[5] It became the 7th highest grossing Gujarati film.^[6][7][8]

Jigar (Dhvanit Thaker) is a very happy-go-lucky guy. His friends convince him that he needs a girl (Vitamin She) in his life to make his life worth living. One day Jigar accidentally meets Shruti (Bhakti Kubavat) and falls for her. After an initial misunderstanding, they both fall in love with each other. Everything is glossy and colorful in their life. However, after some months, their illusion breaks. Both start to fight over the smallest things. Jigar realizes that love is not eternal but it comes with an expiry date. As they gradually break up with each other, Jigar starts to hate girls. The rest of the film is the story dealing with how Jigar and Shruti learn to understand the true meaning of love and how they unite.

Writing of the film was started in September 2014. Co-writer of the film Mohsin Chavada admitted the film was based on a real life experiences of the writer's team.

Director Faisal Hashmi has described the film as more of a "Real life incidents" story as opposed to a "rom-com". He stated, "We as a men blame girls for their nagging behaviour. But what we don't understand is; there is a hidden love behind it. I wanted to make a movie which is close to reality. In my mind, I wanted it to be something you could relate to. It's about a year in a young guy's relationship. Hashmi also stated that Bhakti's character, Shruti, is based on a stock character type; "Yes, Shruti is an immature view of a woman. She's Jigar's view of a woman."^[9][10] Most of the movie contains voice over, that's why Faisal Hashmi wanted an actor who has an excellent command on language. Hence by the request of producer Sanjay Raval, Dhvanit Thaker was approached for the lead role and he agreed in the very first meeting.^[3][11]

Shooting of the film started on 7 May 2015 in Palanpur and successfully completed its first schedule.^[12] The second schedule was delayed due to unavailability of some artists. Gradually the second schedule was completed in August 2015.^[13] AFter that the film took long time in post-production and faced major delays in release due to demonetization and major Bollywood releases.^[14][15]

First, the song "Chhokri" was released on YouTube and social media by Zee Music Gujarati on 3 July 2017 on became instant hit with 1 million views in just 2 days.^[16] Later another song "Maachhalio Ude" was released on 8 July 2017 and it too became superhit on its release and got 1 million views in just 3 days.^[17] After songs became major hit, the trailer was uploaded on YouTube and social media by producer Sanjay Raval on 13 July 2017 and it got tremendous response from audience and became instant hit.^[18]

Music for the film is composed by Mehul Surti.^[19] The music received very positive response upon its release and praised.^[20]

The film was released on 28 July 2017.

The film opened to mostly positive reviews. Divya Bhaskar rated it 4/5 stating that "It's a movie which will make your weekend enjoyable. As a director Faisal Hashmi should be given full marks for this entertaining film."^[21] Buddybits rated it 3.5/5 and praised performances, music, direction and dialogues and noted "it’s surely the vitamin must taking."^[22] Shruti Jambekar of The Times of India rated it 3/5 calling it "decent entertainer". She praised it for performances, music and direction.^[23] Newsfolo.com gave it 3/5 stating it as one time watch movie with some twists of comedy and romance.^[4] Movieboxofficecollection.com gave it 4/5 and praised the movie.^[24] Jayesh Adhyaru of DeshGujarat rated it 2.5/5 and praised its music but criticized its pace and writing.^[25]

• Official website
• Vitamin She at IMDb