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WBLA - Wikipedia

Coordinates: 34°37′33″N 78°37′27″W / 34.62583°N 78.62417°W

From Wikipedia, the free encyclopedia

WBLA
Elizabethtown, North Carolina

Broadcast area	Fayetteville, Elizabethtown, Lumberton, North Carolina
Frequency	1440 kHz
Branding	Da Branch
Programming
Format	Gospel music
Ownership
Owner	Baldwin Branch Missionary Baptist Church
History
First air date	August 3, 1956; 68 years ago (1956-08-03)^[1]
Former frequencies	1450 kHz (1956–1958)^[2]
Call sign meaning	BLAden County
Technical information^[3]
Licensing authority	FCC
Facility ID	59467
Class	D
Power	5,000 watts day 197 watts night
Transmitter coordinates	34°37′33″N 78°37′27″W / 34.62583°N 78.62417°W / 34.62583; -78.62417
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wblaradio.com

WBLA (1440 AM; "Da Branch") is a radio station broadcasting a gospel music format. Licensed to Elizabethtown, North Carolina, United States, it serves the greater Fayetteville, North Carolina area. The station is owned by Baldwin Branch Missionary Baptist Church.

History

WBLA signed on August 3, 1956.^[1] The station was originally owned by Bladen Broadcasting Corporation and affiliated with the Mutual Broadcasting System.^[4] The station originally broadcast at 1450 kHz, running 100 watts with unlimited hours of operation.^[2] In 1958, the station's frequency was changed to 1440 kHz and its power was increased to 1,000 watts, with daytime operations only.^[2] In 1978, the station's power was increased to 5,000 watts.^[2] For the next twenty years, WBLA broadcast a community-based country music format, with Robert Hester as its owner-manager for much of that period. Hester sold the station in 1989, after obtaining a construction permit for a Class A FM station (WGQR, 105.7).

In 1990, WBLA and WGQR were sold Sound Business Inc., owned by Lee Hauser and later co-owned by Arthur DeBerry, for $550,000.^[5] Lee Hauser, who served as its president and WGQR/WBLA's general manager, began managing WJSK and WAGR in Lumberton, North Carolina when the company bought those stations. Dan Hester, former TV news anchor at WWAY in Wilmington, briefly served as Morning Host and General Manager for WGQR and WBLA.^[6] WGQR and WBLA both aired the Bladen County high school football game of the week.^[7] From 1990 to 2006, the stations simulcast an oldies and beach music format,^[8]^[9]^[10]^[11] with WBLA offering brokered programming, primarily from local African-American churches, on Sundays.

In 2004, Beasley Broadcasting attempted to purchase WBLA and WGQR for $850,000, but the Federal Communications Commission disallowed the purchase because Beasley would own too many stations in the market.^[12]^[13]

In January 2006, WGQR and WBLA were sold to Christian Listening Network for $875,000.^[14]^[15] WGQR switched to a Southern Gospel format.^[16] By 2010, the station had begun airing a Gospel format.^[17]

In 2013, WBLA was donated to Baldwin Branch Missionary Baptist Church.^[18]^[19] The station began online streaming in 2015.^[20]

References

^ ^a ^b Broadcasting & Cable Yearbook 2009 (PDF). 2009. p. D-397. Retrieved September 8, 2018.
^ ^a ^b ^c ^d History Cards for WBLA, fcc.gov. Retrieved September 9, 2018.
^ "Facility Technical Data for WBLA". Licensing and Management System. Federal Communications Commission.
^ 1957 Broadcasting Yearbook-Marketbook (PDF). 1957. p. 194. Retrieved September 8, 2018.
^ "Transactions", Radio & Records. September 7, 1990. p. 11. Retrieved September 9, 2018.
^ Woodard, Jay. "Radio Stations' Sales Under Way," The Fayetteville Observer, August 25, 1993.
^ "Football Fills Airwaves Across Region Again," The Fayetteville Observer, August 26, 1993.
^ The M Street Radio Directory. 1991 p. 208. Retrieved September 9, 2018.
^ The M Street Radio Directory. 1995. p. 400. Retrieved September 9, 2018.
^ Apel, Steve; Devine, Cathy (2001) The M Street Radio Directory. Tenth Edition. p. 413. Retrieved September 9, 2018.
^ Devine, Cathy (2005-2006) The M Street Radio Directory. p. 434. Retrieved September 9, 2018.
^ "RadioActive", Airplay Monitor. June 18, 2004. p. 2. Retrieved September 9, 2018.
^ Jacobson, Adam. "FCC Says No To Beasley Deal", Radio & Records. July 1, 2005. p. 4. Retrieved September 9, 2018.
^ Consent to Assignment, fcc.gov. Retrieved September 9, 2018.
^ "Deals", Broadcasting & Cable. December 2, 2005. Retrieved September 9, 2018.
^ "Christian Listening Network Announces Promotions And Purchases", All Access Music Group. January 12, 2006. Retrieved September 9, 2018.
^ Devine, Cathy (2010-2011) The M Street Radio Directory. p. 462. Retrieved September 9, 2018.
^ Application for Consent to Assignment of Broadcast Station Construction Permit or License, fcc.gov. Retrieved September 9, 2018.
^ Consent to Assignment, fcc.gov. Retrieved September 9, 2018.
^ "WBLA now live streaming on the Internet". Bladen Journal. October 21, 2015. Retrieved August 30, 2018.

External links

Official website
Facility details for Facility ID 59467 (WBLA) in the FCC Licensing and Management System
WBLA in Nielsen Audio's AM station database

v t e Religious radio stations in the state of North Carolina
Stations	WAAE – New Bern WADE – Wadesboro WAGR – Lumberton WBFJ – Winston-Salem WBFJ-FM - Winston-Salem WBKU – Ahoskie WBKZ – Havelock WBLA - Elizabethtown WCGC – Belmont WCLW – Eden WCRU – Dallas WDRU – Wake Forest WDVV – Wilmington WEAL - Greensboro WGAS – Gastonia WGHJ – Fair Bluff WGHW – Lockwoods Folly Town WGTI – Windsor WHGW-LP – Morganton WHPE-FM – High Point WHPY – Clayton WIAM – Williamston WICE-LP – Henderson WJCV – Jacksonville WJOF-LP – Liberty WJRM – Troy WKFV – Clinton WKJW – Black Mountain WLGP – Harkers Island WLGT – Washington WLLY – Wilson WLXN – Lexington WLXZ – Pinehurst WMIT – Black Mountain WOBX – Wanchese WOGR – Charlotte WOGR-FM – Salisbury WOTJ – Morehead City WPCM – Burlington–Graham WPET – Greensboro WPFJ – Franklin WPIP – Winston-Salem WPJL – Raleigh WRAE – Raeford WSKY – Asheville WSTK - Aurora WSTS – Fairmont WTRU – Kernersville WUBN-LP – Wilson WUIT-LP – Durham WVRL – Elizabeth City WVRP – Roanoke Rapids WWIL-FM – Wilmington WWOL – Forest City WWQT – Tryon WWQY – Yadkin County WXBE – Beaufort WYAL – Scotland Neck WYBJ – Newton Grove WYDU – Red Springs WYFL – Henderson WYFQ – Charlotte WYFQ-FM – Wadesboro WYHW - Wilmington WYTR – Robbins WYZD – Dobson WZKB – Wallace
Defunct	WDLV-LP – Simpson WFWC-LP – Fremont WPTP-LP – Marble WVBS – Burgaw WWIL – Wilmington
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in North Carolina See also Classical Jazz Religious Spanish Smooth Jazz Other

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