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Coordinates: 37°11′12″N 80°28′54″W / 37.18667°N 80.48167°W

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WBRW
Blacksburg, Virginia United States

Broadcast area	New River Valley Roanoke metropolitan area
Frequency	105.3 MHz
Branding	105.3 The Bear
Programming
Format	Active rock^[1]
Affiliations	Compass Media Networks Premiere Networks Virginia Tech Sports Network
Ownership
Owner	Monticello Media LLC
Sister stations	WPSK-FM, WRAD, WRAD-FM, WVXL
History
First air date	December 1964; 60 years ago (1964-12)^[2]
Former call signs	WVVV (1964–1995)^[3] WVMJ (1995–1999)^[4]
Former frequencies	104.9 MHz (1964–1996)^[5]
Call sign meaning	"Bear"
Technical information^[6]
Licensing authority	FCC
Facility ID	5795
Class	C3
ERP	12,000 watts
HAAT	146 meters (479 ft)
Transmitter coordinates	37°11′12″N 80°28′54″W / 37.18667°N 80.48167°W / 37.18667; -80.48167
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.1053thebear.com

WBRW (105.3 MHz) is a commercial FM radio station licensed to Blacksburg, Virginia, and serving the New River Valley and part of the Roanoke metropolitan area.^[1] It broadcasts an active rock radio format known as "The Bear." It is owned by Monticello Media LLC, with radio studios and offices on Lee Highway (U.S. Route 11) in Radford. WBRW carries the nationally syndicated drive time show, Rover's Morning Glory from WMMS in Cleveland. It also carries Virginia Tech Hokies football games.

WBRW has an effective radiated power (ERP) of 12,000 watts. The transmitter is on Stroubles Creek Road in Blacksburg.^[7]

History

The station signed on the air in December 1964^[2] as the FM counterpart to WJJJ (1260 AM). The original call sign was WVVV and its frequency was 104.9 MHz. The owner was Blacksburg-Christiansburg Broadcasters and it aired a album rock radio format.^[8]

In 1996, WVVV moved to its current dial position after changing its call letters the previous year to WVMJ. In 1999, the station switched to its current call sign, WBRW, flipping to an active rock format.

WBRW had been owned and operated by Cumulus Media.^[9] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster to Monticello Media.^[10] The sale was approved December 1, 2018.^[11]

References

^ ^a ^b "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 8, 2015.
^ ^a ^b Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-560. Retrieved July 8, 2015.
^ "For the record" (PDF). Broadcasting. September 21, 1964. p. 109.
^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 8, 2015.
^ "WBRW Facility Data". FCCData.
^ "Facility Technical Data for WBRW". Licensing and Management System. Federal Communications Commission.
^ Radio-Locator.com/WBRW
^ Broadcasting Yearbook 1997 page C-217, Broadcasting & Cable
^ "WBRW Facility Record". Federal Communications Commission, audio division. Retrieved July 8, 2015.
^ Cumulus Sells Blacksburg Cluster To Monticello Media
^ Six areas radio stations sold

External links

105.3 The Bear Online
Facility details for Facility ID 5795 (WBRW) in the FCC Licensing and Management System
WBRW in Nielsen Audio's FM station database

Radio stations in the Blacksburg–Christiansburg metropolitan area (Virginia) and the New River Valley

By AM frequency

By FM frequency

Translators	93.1 95.5 96.7 97.1 98.5 100.1

By call sign

Radio stations in Southwest Virginia: Blacksburg-Christiansburg; Bluefield; Bristol; Roanoke
Elsewhere in the region: Southwest Virginia

Other nearby regions: Harrisonburg

See also: List of radio stations in Virginia

v t e Active rock radio stations in the state of Virginia
By frequency	92.3 98.7 105.3
By callsign	WBRW WNOR WXRK-LP
By city	Blacksburg Charlottesville Norfolk
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Virginia See also active rock classic rock mainstream rock modern rock

Virginia Polytechnic Institute and State University

Located in: Blacksburg, Virginia

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Teams	Baseball Men's basketball Women's basketball Football Men's soccer Women's soccer Softball
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Rivalries	Virginia Tech–Virginia rivalry (overall, football, and men's basketball) Virginia Tech–West Virginia rivalry Virginia Tech-Georgia Tech rivalry Virginia Tech-VMI rivalry Virginia Tech–Miami rivalry Virginia Tech–Boston College rivalry
Culture	HokieBird Old Hokie Tech Triumph
Related	Atlantic Coast Conference Collegiate Water Polo Association Virginia Tech IMG Sports Network

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Founded: 1872

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