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Coordinates: 40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W

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WRLD
Reading, Pennsylvania
Broadcast area	Reading, Pennsylvania
Frequency	1240 kHz
Branding	Loud 98.5
Programming
Format	Rhythmic CHR
Ownership
Owner	(Major Keystone, LLC)
History
First air date	1946; 78 years ago (1946)
Former call signs	WHUM (1946–1986) WAGO (1986–1993) WIOV (1993–2023)
Technical information^[1]
Licensing authority	FCC
Facility ID	55307
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W / 40.324833; -75.941389 (WRLD)
Translator(s)	98.5 W253CK (Reading) 99.3 W257DI (Reading)
Links
Public license information	Public file LMS
Website	loudradiopa.com

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,^[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.^[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.^[4]

The station changed its call sign to WRLD on May 1, 2023.

Previous logo

WIOV's logo under previous "ESPN 1240" branding
Previous CBS Sports Radio logo

References

^ "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
^ "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
^ "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.
^ Loud Radio Moves In Reading Radioinsight - January 17, 2022

External links

Official website
Facility details for Facility ID 55307 (WRLD) in the FCC Licensing and Management System
WRLD in Nielsen Audio's AM station database
Facility details for Facility ID 200867 (W253CK) in the FCC Licensing and Management System
W253CK at FCCdata.org
W257DI at FCCdata.org
FCC History Cards for WRLD

Radio stations in Reading, Pennsylvania (Berks County)

By AM frequency

By FM frequency

Translators	89.3 92.3 92.9 97.7 98.5 99.3 103.7 W279BS W279CB 106.3 107.1 107.9

Digital radio
by frequency & subchannel

By call sign

Nearby regions: Allentown-Bethlehem; East Central Pennsylvania; Harrisburg-Carlisle-Lebanon; Lancaster; Philadelphia; York

See also: List of radio stations in Pennsylvania

v t e Rhythmic Contemporary radio stations in the state of Pennsylvania
Allentown WHOL Easton WEST Farrell WLOA Hershey WWKL Reading WRLD
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania See also Contemporary Hit Radio Rhythmic KISS-FM MOVin

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