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WWRZ - Wikipedia
Coordinates: 27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
From Wikipedia, the free encyclopedia

WWRZ
The JOY FM logo
Broadcast areaLakeland-Winter Haven
Frequency98.3 MHz (HD Radio)
BrandingThe JOY FM
Programming
FormatContemporary Christian
Subchannels
Ownership
OwnerRadio Training Network
History
First air date
1990; 36 years ago (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990–1991)
  • WOKD-FM (1991–1993)
  • WKGF-FM (1993–1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information[1]
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Links
Public license information
WebcastListen live
Websitethejoyfm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts a Contemporary Christian radio format and is owned by Radio Training Network.

Programming

98.3 The Rose & MAX 98.3

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station used the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits from the 1970s through the 2010s. The station's schedule is automated, as is typical of most adult hits stations.

The station's longtime morning show, the "Big MAX Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.[2]

WWRZ rebranded to "MAX at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

The JOY FM

See also: WJIS

On July 9, 2025, Hall Communications announced that they would be selling WWRZ to Radio Training Network,[3] ending its adult hits format as the latter company focuses on Christian broadcasting, operating the Christian adult contemporary network "The JOY FM" based in Bradenton. The sale of the station was closed on October 1, 2025, when programming from The JOY FM took over.[4] The station's final songs as MAX were "Movin' Out (Anthony's Song)" by Billy Joel and "So Long, Farewell" from The Sound of Music.

Former logos

98.3 The Rose logo MAX 98.3 logo used from 2006 through 2021, and again from 2025 until the sale to Radio Training Network MAX 98.3 rebranded logo with updated slogan, 2021 - 2025

References

  1. ^ "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.
  2. ^ "Eric Michaels & Mike Lee Exit Mornings At MAX 98.3". RadioInsight. January 7, 2025. Retrieved January 7, 2025.
  3. ^ "Draft Copy « Licensing and Management System « FCC". United States Federal Communications Commission, audio division.
  4. ^ Venta, Lance (September 25, 2025). "Max On The Move In Lakeland". RadioInsight. Retrieved October 4, 2025.


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