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WYBB - Wikipedia

From Wikipedia, the free encyclopedia

WYBB
Folly Beach, South Carolina

Broadcast area	Charleston metropolitan area and the South Carolina Lowcountry
Frequency	98.1 MHz
Branding	98 Rock
Programming
Format	Mainstream rock
Affiliations	United Stations Radio Networks Carolina Panthers Radio Network
Ownership
Owner	Lynn Martin (L. M. Communications Of South Carolina, Inc.)
Sister stations	WCOO
History
First air date	July 4, 1988
Technical information^[1]
Licensing authority	FCC
Facility ID	36139
Class	C2
ERP	23,000 watts
HAAT	199 meters (653 ft)
Transmitter coordinates	32°47′56.00″N 79°53′50.00″W / 32.7988889°N 79.8972222°W / 32.7988889; -79.8972222
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	my98rock.com

WYBB (98.1 FM "98 Rock") is a commercial radio station licensed to Folly Beach, South Carolina and serving the Charleston metropolitan area and the South Carolina Lowcountry.^[2] It broadcasts a mainstream rock radio format and is owned by L. M. Communications of South Carolina, Inc. The radio studios and offices are on Windermere Boulevard in Charleston west of the Ashley River.^[3] On weekday mornings, WYBB carries the syndicated Bubba The Love Sponge show from Florida.

WYBB has an effective radiated power (ERP) of 23,000 watts. The transmitter site is on Magrath Darby Boulevard in Mount Pleasant, east of the Cooper River.^[4]

Station history

98 Rock

On July 4, 1988, WYBB signed on with an Album Rock format.^[5] Owner L. M. Communications had acquired the station's construction permit in 1988 before it had built. So it has owned WYBB for all its years on the air. The station was known as "98 Rock" and Lynn Martin (the initials in L.M.) served as president.

WYBB took on a more classic rock sound in the 1990s. 98 Rock was able to hold its own against newcomer classic rock station 104.5 WRFQ throughout the 1990s. DJs of the 1990s included T.K. O’Grady, Tim Stevens, Bobby Collins, and Danger Dan Elm. Charlie Kendall, the creator of "Metal Shop" was the Program Director in the mid-1990s. ^{[citation needed]}

John Boy & Billy and Howard Stern

In the early 2000s, 98 Rock carried the syndicated John Boy and Billy morning show from WRFX Charlotte. On April 23, 2002, 98 Rock discontinued John Boy and Billy and switched to the Howard Stern Show after competing rock station 101.7 WAVF dropped Stern.^[6]

After several years, program director Mike Allen said Stern's show was number one in the demographic Men 25–54. He also said that despite problems other stations had, advertisers were supporting Stern, and that 98 Rock used a system of delays to guard against inappropriate material.^[7]

98X and Bubba the Love Sponge

On January 1, 2004, the station stunted with a montage of songs and clips for a day as "Sound Effects Radio". Clips of sound effects were played from 12 Midnight New Years Day until 6am on January 2, 2004. At 6 a.m., Stern came on with announcements that a big change was coming at 10 a.m. At 10 a.m. the montage was "fired" by a sound clip of Donald Trump saying the phrase "You're Fired" from "The Apprentice" TV show. At that point, WYBB began calling itself "98X." The first song on the air was "Guerrilla Radio" from Rage Against the Machine.

On October 18, 2010, the syndicated morning show Bubba The Love Sponge began airing weekdays from 6 to 10 a.m.^[8] With the addition of Bubba, 98X rebranded to "98 Rock."

In 2020, 98 Rock gained the Carolina Panthers radio rights in the Charleston area, which had long been on WSCC.^[9]

References

^ "Facility Technical Data for WYBB". Licensing and Management System. Federal Communications Commission.
^ "Station Information Profile". Arbitron.
^ My98rock.com/contact-us
^ Radio-Locator.com/WYBB
^ Information from Broadcasting & Cable Yearbook 1990 page B-276
^ Findlay, Prentiss (2002-04-24). "Shock jock Howard Stern bumps 'John Boy & Billy'". Post and Courier. Retrieved 2010-07-08.
^ Findlay, Prentiss (2004-02-27). "Stern steamed about radio censorship". Post and Courier. Retrieved 2010-07-08.
^ "Bubba The Love Sponge ®". radiohottalk.com. Retrieved 2012-02-19.
^ "Carolina Panthers".

External links

98 Rock's official website
Facility details for Facility ID 36139 (WYBB) in the FCC Licensing and Management System
WYBB in Nielsen Audio's FM station database

Radio stations in the Charleston, South Carolina, metropolitan area

By AM frequency

By FM frequency

LPFM	97.5
Translators	92.1 98.5 99.3 102.1

Digital radio
by frequency & subchannel

By call sign

Nearby regions: Augusta; Columbia; Florence; Hilton Head; Myrtle Beach; Savannah

See also: List of radio stations in South Carolina

LM Communications

Radio stations

Lexington, Kentucky	WBTF WBVX WCDA WGKS WLXG WLXO¹
Charleston, South Carolina	WCOO WYBB
Charleston, West Virginia	WJYP WKLC-FM WMON WMXE WSCW

Television

Louisville, Kentucky	WBKI-TV²

¹ LM provides programming for this station via local marketing agreement
²Defunct entity

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