From Wikipedia, the free encyclopedia
Undergraduate program
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Bachelor of Business Management" – news · newspapers · books · scholar · JSTOR (April 2008) (Learn how and when to remove this message) |
Bachelor of Business Management (BBM), sometimes known as a fundamentals in marketing,[1] is an undergraduate program of four years. The BBM degree is designed to teach students the skills necessary to perform leadership roles in the business and corporate world. And it is usually classified into 4 majors: marketing management, financial management, operational management, and human resource development management. It is sometimes called Commerce BSCom, for Bachelor of Science in commerce.
Program content
[edit]The Bachelor of Business Management program allows students to specialize in a specific academic area including:
- Business Law
- Ethics
- Entrepreneurship
- Finance
- Human resource management
- Management information systems
- Marketing
- Operations management
- Organizational behavior
- Project management
- Strategic management
- Supply chain management
- International business
References
[edit]- ^ webmaster@waikato.ac.nz (2014-03-03). "Bachelor of Management Studies: University of Waikato". Waikato.ac.nz. Archived from the original on 2014-03-23. Retrieved 2014-03-23.
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