Czech Dream

Coordinates: 50°07′48″N 14°31′05″E / 50.130°N 014.518°E

From Wikipedia, the free encyclopedia

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources in this article. Unsourced material may be challenged and removed.
Find sources: "Czech Dream" – news · newspapers · books · scholar · JSTOR (July 2011) (Learn how and when to remove this message)

50°07′48″N 14°31′05″E / 50.130°N 014.518°E / 50.130; 014.518

Czech Dream
People moving towards a fake hypermarket
Directed by	Vít Klusák Filip Remunda
Written by	Vít Klusák Filip Remunda
Produced by	Czech Television FAMU Hypermarket Film Studio Mirage
Cinematography	Vít Klusák Filip Remunda
Edited by	Zdeněk Marek
Music by	Varhan Orchestrovič Bauer
Release date	June 3, 2004 (2004-06-03)
Running time	90 minutes
Country	Czech Republic
Language	Czech
Budget	19 million CZK [1]

Czech Dream (Czech: Český sen) is a 2004 documentary film directed by two Czech film directors, Vít Klusák and Filip Remunda. It recorded a large-scale hoax perpetrated by Klusák and Remunda on the Czech public, culminating in the opening event of a fake hypermarket in the Letňany neighborhood of Prague. The film was their graduation project for film school.

Concept

[edit]

Remunda and Klusák invented the Český sen ("Czech dream") hypermarket and created a massive advertising campaign around it. Posing as businessmen, the two film students managed to persuade an ad agency and a public relations agency to create a campaign for them.^[1] Billboards appeared on Czech highways, and 200,000 pamphlets were distributed in Prague. A jingle was recorded, and there was a series of television commercials. The advertising campaign slogans were "don't come" and "don't spend", etc.

Still, the filmmakers succeeded in attracting more than 3000^[2] shoppers to an empty plain for their "grand opening" on 31 May 2003. What looked like a huge building from a distance was actually only a canvas facade backed by scaffolding.

When the "customers" finally realized that they had been deceived, they reacted in different ways. Some understood the filmmakers' message, some tried to take it optimistically ("At least we had some fresh air"), but most were angry, and many decided to blame the government. Still, there was no violence against the authors.^[1]

Prizes

[edit]

The film won prizes at festivals in Kraków, Jihlava, Ljubljana, Århus, and Plzeň.^[3]

References

[edit]

^ ^a ^b The Czech Dream?, Open Democracy, 21 June 2005, archived from the original on 19 July 2018, retrieved 19 July 2018
^ "Czech Television". Archived from the original on 4 May 2007.
^ "Czech Dream (2004): Awards". IMDb. Retrieved 19 July 2009.

External links

[edit]

Czech Dream: official site of the film in English
Czech Dream: official site of the film in Czech (in Czech)
Economist.com article
Czech Radio article
Prague Post article
CzechFolks.com
Czech Dream at IMDb
‹The template AllMovie title is being considered for deletion.› Czech Dream at AllMovie

Retrieved from "https://en.wikipedia.org/w/index.php?title=Czech_Dream&oldid=1256763865"

Concept

Prizes

See also

References

External links