Draft:Yumeko (company)

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Draft:Yumeko (company) - Wikipedia

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Instructions · What links here · Yumeko (company) (talk: + · bio) · (log) · Copyvios report · reFill · Citation Bot · (Search: Google, Wikipedia) · Submitted 21 days ago by Manifesto345 (talk: D · +) · Last edited 10 days ago by JSFarman

Submission declined on 29 October 2024 by MarcGarver (talk).

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Declined by MarcGarver 48 days ago. Last edited by JSFarman 10 days ago. Reviewer: Inform author.

This draft has been resubmitted and is currently awaiting re-review.

Yumeko
Industry	Retail, E-commerce
Founded	2010
Founders	Rob van den Dool, Stephan Zeijlemaker
Headquarters	Amsterdam
Key people	Rob van den Dool (CEO)
Products	Home goods, bedding, duvets, pillows, mattresses, bath, household items
Number of employees	25-50
Website	www.yumeko.nl

Yumeko is a Dutch textile company offering sustainable home and bath products, including bedding, blankets, and towels. Yumeko emphasizes corporate social responsibility, focusing on fair trade^[1]and sustainability^[2] by collaborating with producers across twelve different countries.

Yumeko is a social enterprise^[3] and has been a certified B Corp since 2022.^[4]^[5] The company’s headquarters are in Amsterdam.^[6]

The name "Yumeko" comes from a Japanese girl's name combining the words "Yume" and "Ko," meaning "dream child" or "dream girl."

History

Yumeko was founded in 2010 by Rob van den Dool and Stephan Zeijlemaker.^[7] Together, they led the company until 2017, when Van den Dool became CEO. In December 2017, Zeijlemaker stepped down from management but remained a shareholder.

The company's social mission is "Change The World Sleeping"^[8] to reform the bedding and bath industry from within, improving production chains^[9].

Yumeko operates in the Netherlands, Germany, France, Belgium, Sweden, Denmark, and Austria.^[10] The 2021 revenue was estimated at around 10 million euros.^[11]

Production Chain

Yumeko offers a recycling service for down and mattresses and has a recycling program for hotel-sourced down.^[12]^[13] Recovered down is used in new duvets and pillows.

The company works with producers and farmer cooperatives to improve positive impact.^[14] Yumeko is certified by various organizations ensuring responsible supply chains, including FairTrade^[15] and GOTS.^[16]

Yumeko publishes an annual Impact Report on their website, detailing their supply chains and the outcomes of their social mission since 2012.^[17]

Certifications

Yumeko products are certified under various labels:

B Corp: A global certification ensuring sustainable practices across five pillars: environment, community, employees, customers, and governance.
GOTS: The leading standard for organic textiles, with strict requirements for the entire production process.
Downpass: Certification for down and feathers, with criteria for animal welfare and product quality.
Global Recycled Standard: Applies to products made with at least 20% recycled material.
Fairtrade: Guarantees fair pricing and trade conditions for small-scale producers.
Nomite: Indicates that products are suitable for those with dust mite allergies.
FSC: Ensures responsible forest management for materials used.
Oeko-Tex Standard 100: Certifies that products are free from harmful substances.
QUL: German certification for environmentally friendly natural latex mattresses.

Awards

2011: Best Starting Web Store Award - Thuiswinkel.org^[18]
2020: Sustainable Design Award for recycled down duvet.^[19]
2022: Bronze FD Gazellen Award for fastest growth in West Netherlands.^[20]
2022: Best Buy title from Consumentenbond for recycled down duvet.^[21]
2022: Sustainability Award at the Shopping Awards.^[22]

External Links

Category:Fair trade brands Category:Companies based in Amsterdam Category:B Lab-certified corporations Category:Products and the environment Category:Sustainability Category:Sustainable business

References

^ "Project Clean & Green Villages update". Fairtrade Nederland. June 28, 2022.
^ "Yumeko CEO Rob van den Dool on the Future of the Textile Industry".
^ "Yumeko Membership - Social Enterprise NL".
^ "Yumeko - Certified B Corporation - B Lab Global". www.bcorporation.net.
^ "Yumeko achieves prestigious B Corp status". The Optimist (in Dutch). Retrieved 2022-08-03.
^ Molen, Folkert van der (June 8, 2022). "Yumeko winnaar DS Smith Duurzaamheid Award vakprijs van de Shopping Awards 2022".
^ "Biologisch beddengoed | Ondernemen | Telegraaf.nl". www.telegraaf.nl. March 9, 2017.
^ "Yumeko droomt van een 100% circulaire slaapkamer".
^ Blanken, Mirjam (November 11, 2017). "Yumeko wil de wereld slapend verbeteren!". Eat.Pure.Love.
^ Molen, Folkert van der (October 31, 2023). "Duurzaam beddengoedmerk Yumeko breidt uit naar vier Europese landen".
^ "Rob den Dool van Yumeko: 'Hiermee kunnen we echt impact maken'". MarketingTribune.
^ Molen, Folkert van der (November 16, 2020). "Yumeko lanceert Dons-Recycleservice".
^ "Yumeko recyclet donzen kussens van Conscious Hotels - Hospitality Management".
^ Chetna Initiative Support - Apparel Resources
^ "Katoen partners". Fairtrade Nederland.
^ "Certified Suppliers". global-standard.org.
^ "Yumeko". www.yumeko.nl.
^ Broek, Matthijs van den (March 25, 2011). "Thuiswinkel Awards 2011 uitgereikt: bol.com grote winnaar".
^ "Product Awards Accessories: Yumeko Renew dekbed en kussen". www.flinders.nl.
^ "Dit zijn de snelst groeiende bedrijven van Nederland". FD.nl.
^ "DPG Media Privacy Gate". myprivacy.dpgmedia.nl.
^ Molen, Folkert van der (June 8, 2022). "Yumeko winnaar DS Smith Duurzaamheid Award vakprijs van de Shopping Awards 2022".

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