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Equinox
Industry	Multi-level marketing
Founded	1991; 33 years ago (1991)
Founder	Bill Gouldd
Defunct	2001; 23 years ago (2001)
Headquarters	Las Vegas , United States

Equinox International was a multi-level marketing company founded in 1991 and headed by Bill Gouldd.^[1] In 1996, Equinox was listed #1 on Inc Magazine's list of the 500 fastest-growing private companies in the United States.

The company and its founder came under scrutiny for its business practices; starting in 1997, investors, the FTC, and several states brought suit^[2] charging Equinox was an illegal pyramid scheme rather than a legitimate business.^[3]

On 25 April 2000, the Federal Trade Commission issued a notice that Equinox International settled a court case with a penalty of $40 million in restitution.^[4] Gouldd was required to surrender substantial holdings, but retained (among other things) over a million dollars worth of real estate.^[5]

Equinox International was ordered dissolved in April 2000.^[6] As part of the settlement, Gouldd was also "permanently restrained and enjoined from engaging, participating or assisting in any multi-level marketing program."^[6]

References

^ Donna Fenn (15 October 2000). "Fast-Sinking Star". Inc. magazine. Retrieved 2009-07-06.
^ http://www.mlm-beobachter.com/pdf/equinoxorder.pdf ^{[bare URL PDF]}
^ "Equinox fraud trial starts - Las Vegas Sun Newspaper". 4 April 2000.
^ "Equinox International Settles Case with FTC, Eight States Nearly $40 Million in Restitution for Alleged Pyramid Victims | Federal Trade Commission". Ftc.gov. 25 April 2000. Retrieved 2022-05-18.
^ "All That Glitters Is Definitely Not Gouldd In Boca". Sun Sentinel. 2022-05-14. Retrieved 2022-05-18.
^ ^a ^b https://files.hawaii.gov/dcca/sec/news-releases/breg_pressrelease_equinox.pdf ^{[bare URL PDF]}

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