Jordan Matter | |
|---|---|
 Matter in 2017 | |
| Born | October 6, 1966 New York City, U.S. |
| Occupations |
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| Spouse | Lauren Matter |
| Children |
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| Relatives | Herbert Matter (grandfather) Mercedes Matter (grandmother) Arthur Beecher Carles (great-grandfather) |
| Instagram information | |
| Page | |
| Years active | 2011–present |
| Followers | 2.4 million |
| TikTok information | |
| Page | |
| Followers | 6.8 million |
| YouTube information | |
| Channel | |
| Years active | 2011–present |
| Genres | Photography, challenges |
| Subscribers | 33.2 million[1] |
| Views | 12.7 billion[1] |
| Last updated: November 25, 2025 | |
| Website | www |
Jordan Matter (born October 6, 1966) is an American YouTuber and photographer. He produces content on the YouTube platform, primarily focusing on photography, dance, and vlogs. As of September 2025 Matter has over 33 million subscribers and 12.6 billion views on his YouTube channel.
Early life
Although Matter came from an artistic family, with a grandfather, Herbert Matter,[2][3] who worked as a photographer and a father who worked as a filmmaker, he did not develop an interest in photography until after college.[4]
Career
YouTube career
Matter started his YouTube channel, "Jordan Matter," in 2006. He had 1.4 million subscribers in November 2018,[4] which had increased to 13 million by October 2022.[5] As of 2023, his channel has over 17.5 million subscribers and has accumulated more than 6 billion views.[1] His online success has been attributed to his "10-Minute Photo Challenge" series, which he began filming during his photoshoots for his 2018 book, Born to Dance.[4][6]
Matter has collaborated with several individuals and celebrities within the photography and dance world, including famous dancers like Maddie Ziegler and Jojo Siwa.[1] He has also collaborated with Nidal Wonder and The Hype House.[7]
Matter has received the Silver Play Button and Gold Play Button and the Diamond Creator Award awards from YouTube for surpassing 100,000, 1 million and 10 million subscribers.[1]
Photography
Matter first gained attention while working on his dance photography series, "Dancers Among Us", in which he photographed professional dancers striking poses and performing in public locations.[8] He began shooting for the series in 2014, after meeting Jeffrey Smith of the Paul Taylor Dance Company.[9] Matter's photographs were published in 2012 in a book of the same name.[9]
In 2013, following the completion of his Dancers Among Us series, Matter began photographing athletes in public, in a series titled "Athletes Among Us".[10]
Two of Matter's photography books, Dancers Among Us (2012), and Born to Dance (2018), were New York Times Bestsellers.[5]
An exhibit of his photos, entitled Dancers Among Us: Photographs by Jordan Matter, was on display at the Savina Museum of Contemporary Art in Seoul in 2013[9] and the Hudson River Museum in 2015.[11]
Sincerely Yours
 | This section needs additional citations for verification. (November 2025) |
In September 2025, Jordan Matter launched the skincare brand Sincerely Yours with his daughter, Salish Matter, and beauty executive Julia Straus. Developed with dermatologists Mara Weinstein Velez, Robin Schaffran, and Longchuan Huang, the brand is aimed at teenagers with sensitive or developing skin and it is debuted exclusively at Sephora in the United States.[12]
Books
Personal life
Matter lives in California with his wife, Lauren. They have two children, Hudson (born 2005) and Salish (born 2009), both of whom have their own channels with 2.1 million[13] and 3 million subscribers[14] respectively as of September 2025, whose videos he often appears in.[5]
References
- ^ a b c d e "Jordan Matter YouTube Channel About Page". YouTube.
- ^ Brenson, Michael (May 9, 1984). "Herbert Matter, 77, A Graphic Designer and Photographer". The New York Times.
- ^ "About". jordanmatter.com. Retrieved November 13, 2025.
My grandfather, Herbert Matter, was a highly successful photographer, with projects commissioned by President Kennedy, Vogue, National Geographic and Harper's Bazaar, and I spent much of my childhood with him in his darkroom.
- ^ a b c d "New Jordan Matter book shows how kid dancers can make any place their stage". khou.com. November 9, 2018. Retrieved October 8, 2023.
- ^ a b c Youshaei, Jon (October 26, 2022). "Defying Age: Meet The 56 Year-Old YouTuber With 13 Million Subscribers". Forbes. Retrieved October 8, 2023.
- ^ a b Stewart, Jessica (October 17, 2018). "Spontaneous Photoshoots Capture Exceptional Talent of Young Dancers". My Modern Met. Retrieved October 8, 2023.
- ^ Raphael, Shannon (February 14, 2020). "Jordan Matter Is THE Dance Photographer for TikTok's Biggest Stars". Distractify. Retrieved October 8, 2023.
- ^ Murphy, Heather (July 26, 2011). "Oh Snap!: When Dancers Become Superheroes". Slate. ISSN 1091-2339. Retrieved October 8, 2023.
- ^ a b c d Woo-young, Lee (July 29, 2013). "Jordan Matter, dancers combine the sublime with the mundane". The Korea Herald. Retrieved October 8, 2023.
- ^ Teicher, Jordan (September 25, 2013). "The Astounding Among Us". Slate. ISSN 1091-2339. Retrieved October 8, 2023.
- ^ Hodara, Susan (November 20, 2015). "In Jordan Matter's Photos, Dancers Make All the World Their Stage". The New York Times. ISSN 0362-4331. Retrieved October 8, 2023.
- ^ Green, Amy (September 5, 2025). "Jordan and Salish Matter Launch Sincerely Yours". BeautyNewsDaily. Retrieved September 5, 2025.
- ^ "Hudson Matter". YouTube.
- ^ "Salish". YouTube.
