Ensiklopedia Dunia

From Wikipedia, the free encyclopedia

*Ugoff*
Ugoff
Agency	Crispin, Porter + Bogusky
Client	Burger King
Product	Salads
Release date(s)	2005
Starring	Daniel Raymont

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.
Find sources: "Ugoff" – news · newspapers · books · scholar · JSTOR (November 2024) (Learn how and when to remove this message)

Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh.^[1] It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch", which was used to keep the chicken and shrimp warm for the salad entrées. It was created by the Miami advertising agency Crispin Porter + Bogusky.

History

The Ugoff television commercial premiered May 13, 2004, during the series finale of the long-lived NBC sitcom, Frasier.^{[citation needed]} The campaign ads called "House of Ugoff" featured the actor playing a fictional model and designer named Ugoff. He is supposed to be one of ambiguous European nationality (yet his pronunciation is German) who models his alleged invention, the "Salad Pouch". This very cocky, demanding and flamboyant character spouts various catchphrases throughout the ad such as "Please. I am Ugoff", and "Ugoff is hungry!".^{[citation needed]}

The TV ad also plugged Ugoff.com (which now redirects to BK's website)- an Adobe Flash-based site that used viral marketing, similar to the "Subservient Chicken", to spread the word of the promotional item. It featured multimedia including various pictures and quotes by Ugoff as well as the Ugoff television commercial.^{[citation needed]}

This campaign continued through the summer of '04 and has since been retired.^{[citation needed]}

References

^ Griner, David (2012-11-27). "Burger King's Ugoff Is Reborn as Tidy Cats' Hans Hansenburg". Retrieved 2024-11-01.

External links

Burger King

People

Products

Beef	Premium burgers Sliders BK Stacker BK XXL Big King Whopper Whopperito
Chicken	Grilled chicken sandwiches Specialty Sandwiches BK Chicken Fries BK Chicken Nuggets TenderCrisp
Other	Impossible Whopper BK Dinner Baskets Breakfast sandwiches Fish sandwiches Mac n' Cheetos Storm (ice cream)

Advertising

Campaigns	BK Tee Vee Burger King Kingdom King Games Big Bumpin' PocketBike Racer Sneak King Burger King (mascot) The Subservient Chicken The Whopperettes Ugoff Where's Herb? Whopper Sacrifice "Whopper Whopper"
Sponsorships	Burger King Classic New Zealand Breakers (NBL) Sauber (F1)
Related subjects	Burger wars Fast food advertising

Franchises and
related topics

Ownership

Legal issues
and cases

Category

This article about a fictional character is a stub. You can help Wikipedia by expanding it.

Categories:

Hidden categories:

History

See also

References

External links