A web series (also known as webseries, short-form series, and web show) is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet (i.e. World Wide Web),[1][2] which first emerged in the late 1990s and became more prominent in the early 2000s. A single instance of a web series program can be called an episode or a webisode. The scale of a web series is small and a typical episode can be anywhere from three to fifteen minutes in length.[3][4][5] Web series are distributed online on video sharing websites and apps, such as YouTube, Vimeo and TikTok,[4][3][6][7] and can be watched on devices such as smartphones, tablets, desktops, laptops, and Smart TVs (or television sets connected to the Internet with a media streaming device). They can also be released on social media platforms.[8][9] Because of the nature of the Internet, a web series may be interactive and immersive.[10][11][12] Web series are classified as new media.
Web series are different from streaming television series, as the latter is purposed to be watched on streaming platforms such as Netflix, Amazon Prime Video, and Hotstar.[13][14][a] Although the designing of a web series can be similar to that of a television series their development and production does not entail the same financial investment required for a television series.[4][3][b] The popularity of some web series, however, have led to them being optioned for television.[4][20][21]
As of 2021,[update] a number of awards have been established to celebrate excellence in web series, like the Streamys, Webbys, IAWTV, and Indie Series Awards, although the Streamys and IAWTV also cover programs on streaming platforms. Most major award ceremonies have also created web series and digital media award categories, including the Emmy Awards[22][5][23] and the Canadian Screen Awards. There are also several web series festivals, most notably in Los Angeles and Vancouver.[24][25]
History
This section may be too long to read and navigate comfortably. (January 2022) |
1990s
In April 1995, "Global Village Idiots", an episode of the Bloomington, Indiana-based public access program Rox, was uploaded to the Internet, making Rox the first series distributed via the web.[26] The same year, Scott Zakarin created The Spot, an episodic online story which integrated photos, videos, and blogs into the storyline. Likened to Melrose Place-on-the-Web, The Spot featured a rotating cast of characters playing trendy twenty-somethings who rented rooms in a fabled Santa Monica, California beach house called "The Spot".[27][28] The Spot earned the title of Infoseek's "Cool Site of the Year," an award which later became the Webby.[29][30]
In January 1999, Showtime licensed the animated sci-fi web series WhirlGirl, making it the first independently produced web series licensed by a national television network. In February 1999, the series premiered simultaneously on Showtime and online. [31] The character occasionally appeared on Showtime, for example hosting a "Lethal Ladies" programming block, but spent most of her time online, appearing in 100 webisodes.[32]
2000s
As broadband bandwidth began to increase in speed and availability, delivering high-quality video over the Internet became a reality. In the early 2000s, the Japanese anime industry began broadcasting original net animation (ONA), a type of original video animation (OVA) series, on the Internet.[33] Early examples of ONA series include Infinite Ryvius: Illusion (2000),[34] Ajimu (2001),[35] and Mahou Yuugi (2001).[33] In 2003, The Spot executive producer and head writer Stewart St. John revived the brand for online audiences with a new cast, and created a separate mobile series to air on Sprint PCS Vision-enabled phones.[36] St. John and partner Todd Fisher produced over 2,500 daily videos of the first American mobile phone soap, driving story lines across platforms to the web counterpart, The Spot (2.0).
The same year, Microsoft launched MSN Video, which featured the original web series Weird TV 2000, a spin-off of the syndicated television series Weird TV. The web series featured dozens of shorts, comedy sketches, and mini-documentaries produced exclusively for MSN video. The video-sharing site YouTube was launched in early 2005, allowing users to share television programs.[37] YouTube co-founder Jawed Karim said the inspiration for YouTube first came from Janet Jackson's role in the 2004 Super Bowl incident, when her breast was exposed during her performance, and later from the 2004 Indian Ocean tsunami. Karim could not easily find video clips of either event online, which led to the idea of a video sharing site.[38]
From 2003 to 2006, many independent web series began to garner and achieve significant popularity, most notably the series known as Red vs. Blue by Rooster Teeth. The series was distributed independently using online portals YouTube and Revver, as well as the Rooster Teeth website, acquiring over 100 million social media views during its run. Rooster Teeth would eventually create RWBY in 2013. In 2004, Salad Fingers was created, which amassed a cult following. Sam Has 7 Friends, which ran in the summer and fall of 2006, was nominated for a Daytime Emmy Award, and was temporarily removed from the Internet when it was acquired by Michael Eisner.[39] In 2004–2005, Spanish producer Pedro Alonso Pablos recorded a series of video interviews featuring actors and directors like Guillermo del Toro, Santiago Segura, Álex de la Iglesia, and Keanu Reeves, which were distributed through his own website.[40][41][42] lonelygirl15, California Heaven, "The Burg", and SamHas7Friends also gained popularity during this time, acquiring audiences in the millions. lonelygirl15 was so successful that it secured a sponsorship deal with Neutrogena.[43] In 2007, the creators of lonelygirl15 followed up the series' success with KateModern, a series which debuted on social network Bebo, and took place in the same fictional universe as their previous show.[44] Big Fantastic created and produced Prom Queen, which was financed and distributed by Vuguru, and debuted on MySpace.[45] These web serials highlighted interactivity with the audience in addition to the narrative on relatively low budgets. In contrast, the web series Sanctuary, starring actor/producer Amanda Tapping, cost $4.3 Million to produce. Both Sanctuary and Prom Queen were nominated for a Daytime Emmy Award.[46] Award-winning producer/director Marshall Herskovitz created Quarterlife, which debuted on MySpace and was later distributed on NBC.[47] In 2009, the first web series festival was established, called the Los Angeles Web Series Festival.[48]
In 2008, major television studios began releasing web series, such as the ABC show "Squeegies", the NBC show Gemini Division,[49] and the Bravo show The Malan Show.[50][51][52] Warner Bros. relaunched The WB as an online network beginning with their first original web series, "Sorority Forever", created and produced by Big Fantastic and executive produced by McG.[53] Meanwhile, MTV announced a new original series created by Craig Brewer that brought together the indie music world and new media expansion. Joss Whedon created, produced and self-financed[54] Dr. Horrible's Sing-Along Blog starring Neil Patrick Harris and Felicia Day.[55] Big Fantastic wrote and produced Foreign Body, a mystery web series that served as a prequel to Robin Cook's novel of the same name.[56] Beckett and Goodfried founded a new Internet studio, EQAL, and produced a spin-off from lonelygirl15 entitled "LG15: The Resistance".[57]
Mainstream press began to provide coverage.[58] In the UK, KateModern ended its run on Bebo. That site also hosted a six-month-long reality/travel show, The Gap Year, produced by Endemol UK, who also made Kirill, a drama for MSN.
During MipCom, in October 2008, MySpace announced plans for a second series and indicated that it was in talks with cable network Foxtel to distribute their first series on network television. Additionally MySpace spoke of their plans to produce versions of the MySpace Road Tour in other countries.[59] The emerging potential for success in web video caught the attention of top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Torante's Vuguru subdivision partnered with Canadian media conglomerate Rogers Media on October 26, securing plans to produce upwards of 30 new web shows a year. Rogers Media agreed to help fund and distribute Vuguru's upcoming productions, thereby solidifying a connection between old and new media.[60]
Production and distribution
This section needs additional citations for verification. (April 2024) |
The rise in popularity of mobile Internet video, along with technological improvements to storage, bandwidth, and bitrates, led to the erasure of accessibility and affordability barriers. This meant that high-speed broadband and streaming video capabilities for producing and distributing a web series became a feasible alternative to "traditional" series production, which was formerly mostly done for broadcast and cable television. In comparison with traditional TV series production, web series are typically less expensive to produce. This has allowed a wider range of creators to develop web series. As well, since web series are made available online, instead of being aired at a single preset time to specific regions, they enable producers to reach a potentially global audience who can access the shows 24 hours a day and seven days a week, at the time of their choosing. Moreover, in the 2010s, the rising affordability of tablets and smartphones and the rising ownership rates of these devices in industrialized nations means that web series are available to a wider range of potential viewers, including commuters, travelers, and other people who are on the go.
The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce over 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, solidifying a connection between traditional media and new media such as web series.[60] Web series can be distributed directly from the producers' websites, through streaming services or via online video sharing websites .[61]
Awards
The Webby Awards, established in 1996 by the International Academy of Digital Arts and Sciences (IADAS),[62] and the Indie Series Awards, established in 2009 by We Love Soaps,[63] recognize independently produced comedy, drama, and reality TV entertainment created for the web. In 2009, the International Academy of Web Television (IAWTV) was founded with the mission to support and recognize artistic and technological achievements in the digital entertainment industry.[64] It administered the selection of winners for the Streamy Awards, (which awards web series content) in 2009 and 2010.[65][66] Due to the poor reception and execution of the 2010 Streamy Awards, IAWTV decided to halt its production of the award ceremony.[67] The IAWTV followed this decision by forming the IAWTV Awards (which recognize creators, cast, and crew of short form digital series from around the world) in 2012.[68]
See also
Notes
- ^ Because they are delivered over the Internet, "web series" is the preferred term used in India for streaming television programs, regardless of episodes length.[15][16][17]
- ^ Quibi, a mobile app for short-form streaming that partitioned original content and full-length TV series into segments of 10 minutes or less each, attracted talent from prestige television and film studios. The platform shut down six months after it was launched.[18][19]
References
- ^ Jadidi, Rime El (September 5, 2023). "The Rise of Short Form Series". Canada Media Fund. Retrieved April 13, 2024.
Today, many consider the term "webseries" to be outdated and instead use "short form series".
- ^ "Development and Short-Form Digital Series Guidelines" (PDF). Bell Fund. October 2017. p. 4. Retrieved April 16, 2024.
This programming is sometimes referred to as "short-form or web series".
- ^ a b c Kadish, Maddy (July 22, 2016). "The Business of Web Series: What are the Returns on Online Episodic Content — Monetary or Otherwise?". MovieMaker. Archived from the original on April 20, 2021.
- ^ a b c d Moreau, Elise (September 10, 2020). "What Is a Web Series? Are They Worth Watching?". Lifewire. Retrieved April 14, 2024.
- ^ a b Dornbush, Jonathon (March 2, 2016). "New Emmy rules allow for Short Form categories". Entertainment Weekly. Retrieved April 16, 2024.
- ^ Cornford, Susy (December 1, 2022). "Think vertical: What's it like to create series for TikTok?". IF Magazine. Retrieved October 16, 2024.
- ^ Hoover, Amanda (November 14, 2023). "TikTok Is the New TV". Wired. Retrieved October 17, 2024.
- ^ Rosenblatt, Kalhan (November 17, 2023). "An Adam McKay-backed short-form series quietly debuted on social media platforms. Will it pick up an audience?". NBC News. Retrieved April 13, 2024.
- ^ Michalowski, Miranda (January 11, 2022). "How to Create a Web Series for Social Media". StageMilk.
- ^ K, Balakumar (July 28, 2021). "Flipkart Video hopes to make a splash with interactive web series". TechRadar. Retrieved April 13, 2024.
- ^ Mina, An Xiao (September 19, 2012). "Interactive Web Series Dirty Work Texts And Calls Viewers While Watching". Vice.
- ^ De Pablos, Emiliano (December 29, 2017). "Transmedia, Interactive Series 'Si Fueras Tu' Makes Online Waves for Spain's RTVE". Variety.
- ^ "What Is Streaming TV, and How Does It Work?". Insider. DirecTV. March 8, 2023. Retrieved March 25, 2024.
- ^ "What is streaming TV?". CenturyLink. 2020. Retrieved March 25, 2024.
- ^ Ramachandran, Naman (June 4, 2023). "'Sacred Games,' 'Mirzapur, 'Scam 1992' Top IMDb's 50 All-Time Most Popular Indian Streaming Series List (EXCLUSIVE)". Variety. Archived from the original on June 11, 2023. Retrieved June 7, 2023.
- ^ "15 Best SonyLIV Web Series That You Cannot Miss". Times Prime. Times Internet. May 29, 2023. Archived from the original on December 4, 2023. Retrieved June 1, 2024.
- ^ Dhiman, Bharat; Malik, Pawan Singh (2021). "Psychosocial Impact of Web Series and Streaming Content: A Study on Indian Youth". Global Media Journal. 19 (46). Heathrow, United Kingdom. ISSN 1550-7521. OCLC 66721312.
- ^ Horton, Adrian (May 14, 2019). "Fifteen minutes of prestige: how Hollywood went long on short content". The Guardian. Retrieved April 16, 2024.
- ^ Steinberg, Brian; Thorne, Will (October 21, 2020). "Quibi's Demise Spurs Hand-Wringing for TV Partners". Variety. Retrieved April 16, 2024.
- ^ Christian, Aymar Jean (February 25, 2014). "How Does A Web Series Jump to TV?". IndieWire. Retrieved April 14, 2024.
- ^ McQuirter, Rose (October 2, 2022). "Best Shows That Began as Web Series". MovieWeb. Retrieved April 14, 2024.
- ^ Birnbaum, Debra (March 2, 2016). "Emmy Awards Unveil Rule Changes, New Short-Form Categories For 2016 Race". Variety. Retrieved April 16, 2024.
Series must have a minimum of six episodes with an average length of 15 minutes or less, and be shown on traditional TV or via the Internet.
- ^ Lindsay, Benjamin (November 7, 2019). "Emmy Awards Now Honoring Web Series Actors". Backstage. Retrieved April 16, 2024.
- ^ "Festivals and Award Ceremonies for Canadian Webseries". Canada Media Fund. January 24, 2021. Retrieved April 13, 2024.
- ^ Peskine, Adrien (February 9, 2015). "12 Must Attend Events for Web Series Creators". Raindance Film Festival. Retrieved April 13, 2024.
- ^ Quittner, Josh (May 1, 1995). "Radio Free Cyberspace". TIME. Archived from the original on January 18, 2016. Retrieved January 18, 2016.
- ^ Marcus, Jon (October 2, 2012). "'Personalized TV': Why I Made a Gay Web Series". The Huffington Post. Archived from the original on April 1, 2016. Retrieved March 23, 2016.
- ^ "Web Series". Archived from the original on February 20, 2012. Retrieved July 29, 2015.
- ^ Geirland, John; Kedar, Eva Sonesh (1999). Digital Babylon: How the Geeks, the Suits, and the Ponytails Fought to Bring Hollywood to the Internet. Arcade Publishing. ISBN 9781559704830.
- ^ Gentile, Gary (March 28, 2007). "Ads Turning Up in 'LonelyGirl15'". The Washington Post. Archived from the original on August 12, 2014. Retrieved August 8, 2014.
- ^ Kipp Cheng (March 15, 2009). "It's Showtime – WhirlGirl". Brandweek. Archived from the original on July 31, 2013. Retrieved March 29, 2021.
- ^ Richard Tedesco, "WhirlGirl seeks big TV break" Archived July 31, 2012, at the Wayback Machine, Broadcasting & Cable, March 22, 2001
- ^ a b "Original Net Anime (ONA)". Anime News Network. Archived from the original on October 2, 2013. Retrieved December 19, 2019.
- ^ "リヴァイアスイリュージョン その". Infinite Ryvius (Official Site) (in Japanese). TV Tokyo. Archived from the original on October 25, 2020. Retrieved December 19, 2019.
- ^ "Ajimu (Official Site)". Nifty Corporation (in Japanese). Archived from the original on August 15, 2001. Retrieved December 19, 2019.
- ^ "Reality TV Meets the Mobile World: The Spot Available to Sprint PCS Vision(SM) Customers". Prnewswire.com. Archived from the original on July 2, 2013. Retrieved July 2, 2013.
- ^ Waterman, D., Sherman, R., & Ji, S. W. (2013). The economics of online television: Industry development, aggregation, and “TV Everywhere”. Telecommunications Policy, 37(9), 725–736.
- ^ Hopkins, Jim (October 11, 2006). "Surprise! There's a third YouTube co-founder". USA Today. Gannett Company. Archived from the original on August 5, 2017. Retrieved March 26, 2017.
- ^ Lieberman, David (March 11, 2007). "Eisner to take on the Internet". USA Today. Archived from the original on March 14, 2007. Retrieved March 11, 2007.
- ^ "Pedro Alonso Pablos' biography on Filmin.es". Archived from the original on October 22, 2014. Retrieved October 19, 2014.
- ^ "Article on Elcorso.es". Archived from the original on January 18, 2016. Retrieved October 19, 2014.
- ^ "Article on Visioncineytv.es". Archived from the original on October 25, 2014. Retrieved October 19, 2014.
- ^ Graser, Marc (June 19, 2007). "'Lonelygirl15' cozies up to promo deal". Variety. Archived from the original on July 12, 2007. Retrieved June 19, 2007.
- ^ Sweney, Mark (November 29, 2007). "KateModern takes off with Virgin Atlantic". The Guardian.
- ^ "Eisner's 'Prom' Seeing Web Success". MediaWeek. May 1, 2007. Archived from the original on May 4, 2007. Retrieved May 1, 2007.
- ^ "Acad announces broadband noms". Variety. May 31, 2007. Archived from the original on January 5, 2009. Retrieved May 31, 2007.
- ^ Cieply, Michael (September 13, 2007). "Show Series to Originate on MySpace". The New York Times. Archived from the original on May 16, 2012. Retrieved February 24, 2012.
- ^ "Welcome To LAWEBFEST 2016". www.lawebfest.com. Archived from the original on February 7, 2015. Retrieved February 19, 2016.
- ^ "Интернет+ТВ в Киеве: онлайн-телевидение, интерактивное телевидение от провайдера Ланет". The New York Times. November 7, 2018. Archived from the original on November 7, 2018. Retrieved November 7, 2018.
- ^ The Malan Show Bravo TV Index Archived December 19, 2008, at the Wayback Machine
- ^ Malan Breton Collection. "themalanshow". Malanbreton.com. Archived from the original on September 29, 2011. Retrieved October 18, 2011.
- ^ "Malan Breton". Bravo TV Official Site. Archived from the original on May 22, 2014. Retrieved May 22, 2014.
- ^ Garrett, Diane (August 15, 2008). "TheWB.com set for Aug. 27 launch". Variety. Archived from the original on August 21, 2008. Retrieved August 15, 2008.
- ^ "'Dr. Horrible' Could Bank $2.6 Million Even Before DVDs". Tubefilter News. July 23, 2008. Archived from the original on January 26, 2009. Retrieved November 5, 2008.
- ^ "Web Serial Killers". The New York Times. August 22, 2008. Retrieved August 22, 2008. [dead link ]
- ^ Lauria, Peter (January 25, 2008). "Digital dreamers". New York Post. Archived from the original on January 28, 2008. Retrieved January 25, 2008.
- ^ "Lonelygirl15 Team Launches Sci-Fi Resistance". Wired. August 27, 2008. Archived from the original on October 29, 2011. Retrieved August 27, 2008.
- ^ "The Web TV Guide". Brand X. Los Angeles Times. September 2009. Archived from the original on October 2, 2009. Retrieved September 28, 2009.
- ^ FOXTEL HITCHES RIDE ON MYSPACE ROAD TOUR CO-PRODUCTION Archived October 23, 2008, at the Wayback Machine, Digital Media Australia, Natalie Apostolou, Friday October 17, 2008.
- ^ a b Littleton, Cynthia (October 26, 2009). "Eisner cuts deal for Web shows". Variety.
- ^ "WEBSERIES by Diego Lopez". ISSUU. April 18, 2010. Archived from the original on March 30, 2019. Retrieved July 2, 2013.
- ^ "About The Webby Awards". Webby Awards. 2021.
- ^ "About The Indie Series Awards". Indie Series Awards. 2019.
- ^ "Background". International Academy of Web Television. 2019. Archived from the original on December 21, 2019.
- ^ Russo, Maria (March 15, 2009). "Watch Out, Emmys, Here Come the Streamys". TheWrap. Archived from the original on October 16, 2015.
- ^ Hart, Hugh (April 12, 2010). "Streamy Awards Hype Hot Web Stars". Wired. Archived from the original on March 6, 2016.
- ^ Christian, Aymar Jean (December 17, 2012). "On Giving the Streamys (and the IAWTV) a Chance". Televisual. Archived from the original on October 4, 2013. Retrieved October 23, 2013.
- ^ "About IAWTV". International Academy of Web Television. 2021.
Further reading
- Bedard, Mike (June 21, 2020). "How to Make a Web Series: A Filmmaker's Guide in 4 Steps". StudioBinder.
- Hendrickson, Paula (June 16, 2017). "Short Form Content Attracts Big Interest From Production Houses". Variety.
- Kendricken, Dave (December 20, 2012). "Unprecedented Cost Breakdown for the $600K Web Series 'Video Game High School'". No Film School.
- Kerrigan, Anna (May 13, 2015). "10 Reasons You Should Make a Web Series (Instead of an Indie Film)". IndieWire.
- Lee, Dami (August 9, 2016). "Web series gets nominated for Emmy, makes fun of other Emmy nominees". The Verge.
- Pond, Steve (June 10, 2019). "Emmys Short Form Categories Take a Big Hit From New Screening Panels". TheWrap.
- Yang, Zeyi (February 27, 2024). "China's next cultural export could be TikTok-style short soap operas". MIT Technology Review.
External links
- Snobby Robot (magazine for web series creators)
- "The Essential Guide to Webfests". Filmmaker. 2013.