 | |
| Company type | Subsidiary |
|---|---|
| Industry | Entertainment, Mass media |
| Genre | OTT platform |
| Founded | 16 April 2017[1] |
| Founder | Ekta Kapoor |
| Defunct | 25 July 2025[2] |
| Headquarters | Mumbai, Maharashtra, India |
| Services | |
| Website | altbalaji |
ALTT, formerly ALTBalaji,[3] was an Indian subscription based video on demand platform and a wholly owned subsidiary of Balaji Telefilms.[4][5][6] Launched on 16 April 2017, ALTBalaji became Balaji Telefilms' foray into the digital entertainment sphere to create original OTT content.[7][8]
In July 2025, it was banned by the government of India citing obscenity.[9] Balaji Telefilms went onto replace ALTT with Kutingg, a family friendly streaming platform.
Platforms
ALTT was an Indian content-based video-on-demand platform. ALTT was available across 32 different interfaces for its viewers.[10] The content had been made available on mobile and Tablet Devices (Apple phone, Apple iPad, Android phone, Android tablet), Web browser (Desktop Browser), Chromecast, Android TV, Apple TV, Amazon Fire TV, Roku, and Windows (Windows PC, Windows Mobile, Windows tablet).[11][12][13][14] The website indicated that the platform will showcase over 250+ hours of original content with a new show every month, with 32 new shows lined up in the first year, featuring India's top actors and directors.[7] The content bank also included 100+ hours of kids' content as well as urban regional shows in Bengali, Hindi, Marathi, Punjabi, Tamil and other languages.[15][16][17][18]
Shows
| Year | Title | Genre | Premiere | Language | Notes |
|---|---|---|---|---|---|
| 2017 | Karrle Tu Bhi Mohabbat (season 1) | Drama | 21 Apr 2017 | Hindi | [19] |
| Romil & Jugal | Drama | 21 April 2017 | [20] | ||
| Bewafaa sii Wafaa | Drama | 21 April 2017 | [21] | ||
| Boygiri | Drama | 21 April 2017 | |||
| Dev DD | Thriller | 21 April 2017 | |||
| Maya Thirrai | Drama | 21 April 2017 | [22] | ||
| The Test Case | Drama | 30 April 2017 | [23] | ||
| Class of 2017 | Drama, Comedy | 12 July 2017 | [24] | ||
| CyberSquad | Drama | 14 August 2017 | [25] | ||
| Pammi Aunty | Drama | 22 September 2017 | [26] | ||
| Ragini MMS: Returns (season 1) | Drama | 19 October 2017 | [27] | ||
| Bose: Dead/Alive | Drama | 20 November 2017 | [28] | ||
| Dhimaner Dinkaal | Drama | 11 December 2017 | [29] | ||
| 2018 | Fourplay | Comedy | 15 January 2018 | [30] | |
| Haq Se | Drama | 2 February 2018 | [31] | ||
| Karrle Tu Bhi Mohabbat (season 2) | Drama | 14 February 2018 | |||
| Kehne Ko Humsafar Hain (season 1) | Drama | 16 March 2018 | [32][33] | ||
| Galti Se Mis-Tech | Drama, Comedy | 7 April 2018 | [34] | ||
| PM Selfiewallie | Drama | 18 April 2018 | [35] | ||
| Gandii Baat (season 1) | Erotic Drama | 3 May 2018 | [36][37] | ||
| Dil Hi Toh Hai (season 1) | Family Drama | 18 June 2018 | |||
| Hum - I'm Because of Us | Drama | 30 July 2018 | [38][39] | ||
| Home | Drama | 29 August 2018 | [40][41] | ||
| XXX (season 1) | Erotic Drama | 27 September 2018 | |||
| The Great Indian Dysfunctional Family | Family Drama | 10 October 2018 | [42] | ||
| Zaban Sambhal Ke | Drama | 19 October 2018 | [43] | ||
| Baby Come Naa | Comedy | 2 November 2018 | [44] | ||
| Broken But Beautiful (season 1) | Romance Drama | 7 November 2018 | [45] | ||
| Apharan (Season 1) | Crime Drama | 14 December 2018 | [46] | ||
| 2019 | Gandii Baat (season 2) | Adult Drama | 7 January 2019 | [47] | |
| Hero Vardiwala | Action Drama | 25 January 2019 | [48] | ||
| Dil Hi Toh Hai (season 2) | Romance Drama | 2 Feb 2019 | |||
| Puncch Beat | Youth Drama | 8 Feb 2019 | [49] | ||
| Kehne Ko Humsafar Hain (season 2) | Romance Drama | 14 Feb 2019 | |||
| Karrle Tu Bhi Mohabbat (season 3) | Romance Drama | 2 April 2019 | |||
| Baarish (season 1) | Family Drama | 25 April 2019 | [50] | ||
| Bekaaboo (season 1) | Erotic Drama | 15 May 2019 | [51] | ||
| Medically Yourrs | College Drama | 27 May 2019 | [52] | ||
| Booo Sabki Phategi | Thriller Comedy | 27 June 2019 | |||
| Gandii Baat (season 3) | Adult Drama | 27 July 2019 | |||
| BOSS: Baap of Special Services | Thriller | 2 August 2019 | [53] | ||
| Coldd Lassi Aur Chicken Masala | Drama | 3 September 2019 | [54] | ||
| M.O.M – Mission Over Mars | Drama | 10 September 2019 | [55] | ||
| The Verdict - State vs Nanavati | Crime Drama | 30 September 2019 | |||
| Fixerr | Drama | 7 October 2019 | [56] | ||
| Fittrat | Romance Drama | 18 October 2019 | |||
| Virgin Bhasskar (season 1) | Adult Humour | 19 November 2019 | [57] | ||
| Broken But Beautiful (season 2) | Romance Drama | 27 November 2019 | [58] | ||
| Hum Tum and Them | Family Drama | 6 December 2019 | |||
| Ragini MMS: Returns (season 2) | Adult Thriller | 18 December 2019 | [59] | ||
| 2020 | Gandii Baat (season 4) | Adult Drama | 7 January 2020 | ||
| Code M (season 1) | Army Drama | 15 January 2020 | [60] | ||
| Dil Hi Toh Hai (season 3) | Romance Drama | 27 January 2020 | [61] | ||
| Class of 2020 | Youth Drama | 4 February 2020 | |||
| It Happened In Calcutta | Romance Drama | 29 February 2020 | [62] | ||
| Mentalhood | Family Drama | 11 March 2020 | [63] | ||
| XXX (season 2) | Sensual Drama | 27 March 2020 | [64][65] | ||
| Who's Your Daddy? (season 1) | Adult Humour | 12 April 2020 | |||
| Baarish (season 2) | Romance Drama | 6 May 2020 | [50] | ||
| Kehne Ko Humsafar Hain (season 3) | Romance Drama | 6 June 2020 | |||
| Virgin Bhasskar (season 2) | Adult Comedy | 29 August 2020 | |||
| Bebaakee | Romance Drama | 30 August 2020 | [66] | ||
| Gandii Baat (season 5) | Adult Drama | 8 October 2020 | |||
| Mum Bhai | Action Drama | 6 November 2020 | [67] | ||
| Bicchoo Ka Khel | Thriller Drama | 18 November 2020 | [68] | ||
| Dark 7 White | Thriller Drama | 24 November 2020 | [69] | ||
| Who's Your Daddy (season 2) | Adult Humour | 22 December 2020 | |||
| Paurashpur (Season 1) | Period Drama | 29 December 2020 | [70] | ||
| 2021 | Gandii Baat (season 6) | Adult Drama | 21 January 2021 | ||
| Bang Baang | Thriller | 25 January 2021 | [71] | ||
| Hello Jee | Comedy | 1 February 2021 | |||
| LSD - Love, Scandal and Doctors | Adult Drama | 5 February 2021 | [72] | ||
| Crashh | Family Drama | 14 February 2021 | [73][74] | ||
| Dev DD (season 2) | Drama | 20 February 2021 | [75] | ||
| The Married Woman | Drama | 8 March 2021 | [76] | ||
| Bekaaboo (season 2) | Adult Drama | 15 March 2021 | [77] | ||
| Mai Hero Boll Raha Hu | Crime Drama | 20 April 2021 | [78] | ||
| His Storyy | Drama | 25 April 2021 | [79] | ||
| Hai Taubba | Comic Drama | 6 May 2011 | |||
| Hai Taubba (chapter 2) | Comic Drama | 21 May 2021 | |||
| Broken But Beautiful (season 3) | Romantic drama | 29 May 2021 | [80] | ||
| Puncch Beat (season 2) | Youth Drama | 27 June 2021 | |||
| Crime & Confessions (season 1) | Adult comedy | 7 August 2021 | |||
| Cartel | Political drama | 20 August 2021 | |||
| Hai Taubba - Chapter 3 | Comic Drama | 11 September 2021 | |||
| Girgit | Thriller Drama | 27 October 2021 | |||
| Pavitra Rishta 2.0 | Family Drama | 10 November 2021 | |||
| 2022 | Lock Upp (Season 1) | Reality show | 27 February 2022 | ||
| Pavitra Rishta 2.0 (season 2) | Family Drama | 25 March 2022 | |||
| Apharan (season 2) | Crime Drama | 24 May 2022 | [81] | ||
| Code M (season 2) | Army Drama | 9 June 2022 | [82] |
Controversy
An FIR was filed against filmmaker Ekta Kapoor, alleging an insult to the national emblem, Hindu gods and army personnel in ALTBalaji's XXX web series. Ekta's representatives have since said that the controversial scene has been removed.[83]
A case has been filed against producer Ekta Kapoor and her mother, Shobha Kapoor, over allegations of inappropriate scenes involving minors in an episode of the web-series "Gandii Baat" on ALT Balaji over the case registered against them under the POCSO act.[84]
ALTT was among 25 apps banned by the Ministry of Information and Broadcasting in July 2025 over "obscene, vulgar and in some cases, pornographic content". Balaji Telefilms replaced the streaming website with Kutingg, a family friendly streaming platform.[85][86]
References
- ^ "Balaji Telefilms kicks off its homegrown OTT platform 'ALTBalaji'". ET BrandEquity. Retrieved 19 September 2020.
- ^ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
- ^ Jha, Lata (30 April 2023). "ALTBalaji revamp amid funds crisis, stagnant growth". mint. Retrieved 14 July 2025.
- ^ Paul, Binu (14 August 2015). "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". VCCircle. Retrieved 12 May 2017.
- ^ "ALT Digital Media Entertainment Ltd. – Balaji Telefilms Ltd". Balaji Telefilms. Retrieved 12 May 2017.
- ^ Paul, Binu (13 August 2015). "Balaji Telefilms Launches ALTBalaji Mobile App". News18. Retrieved 12 May 2017.
- ^ a b Jha, Lata (14 April 2017). "Balaji launches online streaming platform ALTBalaji". Mint. Retrieved 12 May 2017.
- ^ "बालाजी टेलीफिल्म के एप 'ALT बालाजी' के लॉन्च पर नजर आए इंडस्ट्री के तमाम सितारे". ABP Live (in Hindi). Archived from the original on 22 May 2017. Retrieved 12 May 2017.
- ^ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
- ^ "ALTBalaji eyeing 4–5 mn subscribers in 3–4 yrs; to create content for children". Moneycontrol.com. 14 August 2015. Retrieved 12 May 2017.
- ^ "Balaji Telefilms selects Xstream and Diagnal to power ALT Balaji on multiple devices". Best Media Info. Retrieved 12 May 2017.
- ^ "ALTBalaji Introduces its Windows 10 Universal Application". DIGITAL TERMINAL. 25 April 2017. Retrieved 12 May 2017.
- ^ "ALTBalaji rolls out its Windows Universal App to 400 million global Windows 10 users". Mobility India. 26 April 2017. Retrieved 12 May 2017.
- ^ "Connect to ALTBalaji using your favourie devices". Altbalaji. Retrieved 12 May 2017.
- ^ Malvania, Urvi (4 March 2017). "Balaji's ALT to launch with eight new shows". Business Standard. Retrieved 24 April 2017.
- ^ K, Brindaalakshmi (22 February 2017). "Balaji Telefilms releases its video on demand app, ALT Balaji". MediaNama. Retrieved 24 April 2017.
- ^ Madhok, Diksha (3 August 2015). "Ekta Kapoor's Alt Balaji: The future of Indian television lies between Naagin and Narcos — Quartz". Quartz. Archived from the original on 19 May 2017. Retrieved 12 May 2017.
- ^ Malik, Tanya (15 August 2015). "Ekta Kapoor launches Alt Balaji Application, promises content for everyone". Woman's Era. Archived from the original on 18 April 2017. Retrieved 12 May 2017.
- ^ "Trailer of ALT Balaji's new show starring Sakshi Tanwar and Ram Kapoor launched". DNA.
- ^ "Ekta Kapoor launches 'ALT Balaji app', to premiere 5 web series today". United News of India. 16 August 2015. Retrieved 12 May 2017.
- ^ "Watch: ALTBalaji's new web series Bewafaa Sii Wafaa explores the possibility of love after marriage". The Times of India. 12 April 2017. Retrieved 12 May 2017.
- ^ "Faceinews.com » ALTBalaji forays into regional space with the launch of original Tamil thriller – Maya Thirrai!". faceinews.com.
- ^ Banan, Aastha (6 May 2017). "'The Test Case' on AltBalaji is worth watching". Mint. Retrieved 12 May 2017.
- ^ "Watch Class of 2017 on AltBalaji". Retrieved 23 October 2017.
- ^ "Watch CyberSquad on AltBalaji". Retrieved 23 October 2017.
- ^ "Watch Pammi Aunty on AltBalaji". Retrieved 23 October 2017.
- ^ "Ragini MMS Returns: ALTBalaji's horror web series is steamy, sure; scary? Not so much". 21 October 2017.
- ^ "Rajkummar Rao wraps up Bose web-series, preps up for Omerta premier at TIFF 2017". The Indian Express. 10 September 2017.
- ^ "ALT Balaji announces Dhimaner Dinkaal – its first Bengali original". Indiantelevision.com. 24 July 2017.
- ^ "Alt Balaji announces new series called Fourplay – Times of India". The Times of India. August 2017.
- ^ "Haq Se: Ekta Kapoor unveils the first look of Rajeev Khandelwal and Surveen Chawla's online show". www.pinkvilla.com. Archived from the original on 18 June 2018. Retrieved 17 December 2017.
- ^ "Ronit Roy, Mona Singh and Gurdip Kohli team up for Alt Balaji's next". India Today. 21 September 2017.
- ^ "It's a 'Valentine Day' launch for Season 2 of Kehne Ko Humsafar Hain". 5 January 2019.
- ^ "Rithvik Dhanjani and Anita Hassanandani play modern-day couple in Galti Se Mis-Tech". Mid-Day. 15 March 2018.
- ^ "Web Series: PM Selfie Waali Review – TheDigitalHash". 17 April 2018. Archived from the original on 27 May 2018.
- ^ "Why Ekta Kapoor's 'Gandi Baat' is bizarre, not bold". www.dailyo.in.
- ^ "Gandi Baat review: This ALTBalaji show oscillates between soft-porn and crude anthology set in rural India". 8 May 2018.
- ^ "Hum – I'm because of us trailer: Ekta Kapoor's new family drama is all about sisterhood and desires – watch | Entertainment News". www.timesnownews.com.
- ^ "ALTBalaji's 'Hum - I'm because of us' trailer released". Mumbai Live. 12 July 2018. Retrieved 27 February 2022.
- ^ "Home first impression: Binge watch this latest web series from Ekta Kapoor with your entire family". The Indian Express. 30 August 2018.
- ^ "Ekta Kapoor on ALTBalaji's upcoming web series Home: 'It's a simple story, but also an important one' – Entertainment News". Firstpost. 27 August 2018.
- ^ "Barun Sobti to star in ALTBalaji's web-series 'Dysfunctional Family'?". BizAsia. 16 March 2018.
- ^ Scroll Staff (16 October 2018). "'Zaban Sambhal Ke' trailer: Reboot starring Sumeet Raghavan will be streamed from Oct 19". Scroll.in.
- ^ "ALTBalaji to launch a comedy web series titled 'Baby Come Naa'". Mumbailive. 21 July 2018.
- ^ "Broken But Beautiful trailer: ALTBalaji's new web series deals with lost love". The Indian Express. 19 November 2018. Retrieved 26 February 2022.
- ^ "Arunoday Singh to star as cop-turned-criminal in ALTBalaji's Apharan, directed by Siddharth Sengupta". Firstpost. 23 April 2018.
- ^ "ALTBalaji's Gandii Baat season 2 trailer proves 2019 is all about Naya Saal Naya Maal". International Business Times, India Edition. 31 December 2018.
- ^ "Show's trailer release announcement on Twitter". Twitter.
- ^ "Ekta Kapoor's Tweet".
- ^ a b "Asha Negi and Sharman Joshi pair up for Baarish, celebrate Gudi Padwa". India Today. 6 April 2019.
- ^ "Alt Balaji Bekaboo Trailer Is Extreme Hot #NSFW". zestvine.com. 14 May 2019.
- ^ "Shantanu Maheshwari to play medical student in Ekta Kapoor's Medically Yours. First look out". India Today. 14 May 2019.
- ^ "First look of Alt Balaji's Karan Singh Grover starrer web series 'Boss' is out". news.abplive.com. 9 March 2019.
- ^ "Divyanka Tripathi plays a chef in Ekta Kapoor's web series. Here's the first look". The Indian Express.
- ^ "Ekta Kapoor announces new show Mission Over Mars on her birthday". The Statesman. 7 June 2019.
- ^ "ALT Balaji Drops Fixerr Official Poster". The Hans India. 12 September 2019.
- ^ "ALTBalaji's next Virgin Bhasskar all set to hit the streaming media soon". Cinetalkers. 13 November 2019.
- ^ IANS (15 November 2018). "Shreya Goshal sings for ALT's upcoming web series 'Broken'". The New Indian Express. Retrieved 14 March 2019.
- ^ "Ragini MMS Returns' Season 2 Gets Its Launch Date". Tellychakkar.com. Retrieved 2 December 2019.
- ^ "Jennifer Winget starrer Code M to have a conspiracy plot surrounding the Indian Army; read details | PINKVILLA". www.pinkvilla.com. Archived from the original on 16 June 2019. Retrieved 30 July 2019.
- ^ "Tri-Weekly Season 2 of Dil Hi Toh Hai to start streaming from Feb 2019". Twitter.
- ^ "Ekta Kapoor's new show is called It happened in Calcutta, stars Karan Kundra as male lead - in.com". 15 July 2019. Archived from the original on 15 July 2019. Retrieved 26 February 2022.
- ^ "Mentalhood poster: Karisma Kapoor returns to acting as a multi-tasking mother of three". hindustantimes.com. 22 May 2019.
- ^ "Makers release first poster of ALTBalaji's upcoming web series 'XXX'". Uniindia.
- ^ "Trailer of ALTBalaji's Youth Erotica X.X.X is out now". Mid-Day.
- ^ Keshri, Shweta (16 July 2020). "Ekta Kapoor unveils Bebaakee first look: Some loves are nightmares you can't get over". India Today.
- ^ "Mum Bhai trailer out. Angad Bedi eyes the crown in new AltBalaji web series". India Today. 19 October 2020. Retrieved 26 February 2022.
- ^ "Bicchoo Ka Khel trailer: Divyenndu Sharmaa can't seem to let go of Mirzapur's Munna Tripathi". The Indian Express. 29 October 2020. Retrieved 26 February 2022.
- ^ "Dark7White Trailer: Watch The Evil Trifecta Of Danger, Deceit And Debauchery Come Alive". Mid-Day. 5 November 2020.
- ^ "Apt Balaji's next magnum opus 'Paurashpur' to stream this December". The Indian Express. 16 October 2020.
- ^ "ALTBalaji & ZEE5s Clubs action-thriller franchise Bang Baang - Sound of Crimes goes on floors : Bollywood News". Bollywood Hungama. 17 October 2020. Retrieved 26 February 2022.
- ^ "AltBalaji and Zee5's new show 'LSD - Love. Scandal & Doctors' to focus on five medical interns and a murder". Mumbai Live. 5 February 2021. Retrieved 26 February 2022.
- ^ "Crashh trailer: Ekta Kapoor series tugs at the heartstrings". The Indian Express. 4 February 2021. Retrieved 26 February 2022.
- ^ "Crashh Season 1 Review : An overtly emotional sibling drama". The Times of India. Retrieved 26 February 2022.
- ^ "Dev DD 2: ALTBalaji and ZEE5 are back again with double the fun". www.mid-day.com. 22 February 2021. Retrieved 26 February 2022.
- ^ "'The married woman' review: A tale of loneliness - The New Indian Express". www.newindianexpress.com. 5 March 2021. Retrieved 26 February 2022.
- ^ "Bekaaboo Season 2 Review: A revenge Saga with a lot of twists and turns". Tellychakkar.com. Retrieved 26 February 2022.
- ^ "Main Hero Boll Raha Hu: All You Need To Know About Parth Samthaan's OTT Debut". ZEE5 News. 25 March 2021. Retrieved 31 March 2021.
- ^ "'His Storyy' trailer: After 'The Married Woman', ALTBalaji looks at men in love in new web series". Scroll.in. 10 April 2021. Retrieved 26 February 2022.
- ^ Keshri, Shweta (12 May 2021). "Sidharth Shukla's Broken But Beautiful 3 premieres on May 29, Harleen Sethi announces". India Today. Retrieved 26 February 2022.
- ^ Arunoday Singh’s double role as cop and criminal makes ALT Balaji's Apharan S2 a fun ride
- ^ Code M (season 2) Review: Jennifer Winget’s crime drama promises double the thrill with impressive acts
- ^ "Ekta Kapoor, Shobha Kapoor 'not involved in day to day operations', says ALTBalaji post POCSO claims against Gandii Baat". Hindustan times.
- ^ "Ekta Kapoor, Shobha Kapoor 'not involved in day to day operations', says ALTBalaji post POCSO claims against Gandii Baat". Hindustan times.
- ^ Joy, Shemin (25 July 2025). "ALTT, ULLU among over 20 OTT apps banned for 'indecent' representation of women". Deccan Herald. Retrieved 25 July 2025.
- ^ Paul, James (25 July 2025). "25 Apps And Sites Including ALTBalaji And ULLU Banned Over Pornographic Content; Internet Jibes 'Now Fix Roads'". Mashable India. Retrieved 25 July 2025.
External links
Categories:
- Video on demand services
- Indian entertainment websites
- Balaji Telefilms
- Subscription video on demand services
- Indian companies established in 2017
- 2017 establishments in Maharashtra
- Mass media companies established in 2017
- ALTBalaji original programming
- OTT Platforms in India
- Defunct subscription services
- Defunct video on demand services
- Defunct entertainment companies
- Defunct websites
- Companies disestablished in 2025
- 2025 disestablishments in India
- Mass media companies disestablished in 2025
- Television censorship
- Obscenity controversies in television
- Censorship in India
- Controversies in India
- 2025 controversies
